NEW YORK, Oct. 19, 2017 /PRNewswire/ -- Meredith
Corporation (NYSE:MDP, www.meredith.com),the nation's leading media
and marketing company serving 110 million unduplicated American
women and 70 percent of U.S. millennial women—today debuted a
fresh, new look and feel for Rachael Ray
Every Day magazine. The redesign, which debuts in the
November 2017 issue available on sale
nationwide October 24, reinforces the
brand's commitment to readers by offering a more contemporary and
personalized experience.
The redesign includes a vibrant and elevated approach to
photography and visuals, updated layouts and formats, and a
revamped editorial lineup. The dynamic refresh offers a modern,
easy-to-navigate format with an opportunity for readers to engage
with Rachael on a personal level.
Led by newly appointed editor in chief/content director
Lauren Iannotti, the print redesign
was a collaborative team effort with art director Phoebe Flynn Rich, Allrecipes creative
director Mike Belknap, and design
consultant Jen Walter.
Rachael Ray Every Day
continues to offer its signature trusted content across food, home,
lifestyle, travel, and entertaining. It aims to showcase the voice
of an authentic, beloved personality and bring to life Rachael's
fun, energetic attitude while surprising and delighting readers
along the way.
"We studied feedback from readers, talked a lot with Rachael
about the evolution of her brand, and followed the market, and then
decided it was time for an update," says Iannotti. "The redesign
captures a more sophisticated side of Rachael without losing the
fun. The look is cleaner and cooler with an Insta-intimacy that our
audience looks for. It's a bit more upscale, but not uptight."
Rachael Ray Every Day
restructured the magazine, creating four distinct departments:
- On Our Radar: A bitsy, beautiful front-of-book section
full of news and trends spotted by Rachael herself and our team of
in-the-know editors.
- Real Food: A series of visually distinct recipe
franchises that hit the busy person's bull's-eye—fast, easy, fresh,
and delicious.
- The Well: Where zeitgeist-y stories get the deep-dive
treatment with lush, sumptuous food photography and spectacular
design.
- Real Life: All about your home and the people (and
animals!) who fill it—interior upgrades, DIY decorating,
entertaining, family moments, and heartstring-tugging pet
stories.
"It was important for us to celebrate Rachael herself and the
iconic brand's success to date, while also giving the magazine a
fresh and innovative upgrade," says Meredith Food Group EVP and
group publisher Carey Witmer.
"Rachael Ray Every Day can
now connect with readers in a deeper and more meaningful way, while
advertisers have a tremendously influential platform to reach their
consumers."
The November 2017 issue features a
first-to-market double die-cut unit from Swanson on the front
cover.
Meredith reaches nearly three
out of four millennial women across its broad portfolio of magazine
and digital brands. Rachael Ray Every
Day is part of Meredith's portfolio of food-focused brands,
which includes Allrecipes, EatingWell, Family Circle,
and Martha Stewart Living, as
well as 34 special-interest media publications such as Eat This,
Not That!
For additional information, please visit us at
www.rachaelraymag.com.
ABOUT RACHAEL RAY EVERY
DAY
Launched in 2005, Rachael Ray Every
Day embodies Rachael's can-do spirit and relax-the-rules
attitude. We serve up delicious recipes, home and decor advice,
travel tips, beauty and fashion trends, and shopping tricks that
save our audience time and money. The brand is funny and relatable,
messy and real, and, just like our namesake, we're all about
finding adventure in the everyday and moving fun to the top of the
to-do list! Rachael Ray Every
Day is an award-winning multiplatform brand published 10
times a year, with a rate base of 1.7 million.
ABOUT MEREDITH
CORPORATION
Meredith Corporation (NYSE:
MDP; www.meredith.com) has been committed to
service journalism for 115 years. Today, Meredith uses multiple distribution platforms
– including broadcast television, print, digital, mobile and video
– to provide consumers with content they desire and to deliver the
messages of its advertising and marketing partners.
Meredith's National Media Group
reaches 110 million unduplicated women every month, including 70
percent of U.S. millennial women. Meredith is the leader in creating and
distributing content across platforms in key consumer interest
areas such as food, home, parenting and health through well-known
brands such as Better Homes & Gardens, Allrecipes, Parents and
SHAPE. Meredith also
features robust brand licensing activities, including more than
3,000 SKUs of branded products at 5,000 Walmart stores across the
U.S. Meredith Xcelerated Marketing is an award-winning, strategic
and creative agency that provides fully integrated marketing
solutions for many of the world's top brands, including The Kraft
Heinz Co., Benjamin Moore, Allergan,
TGIFriday's and WebMD.
Meredith's Local Media Group
includes 17 television stations reaching 11 percent of U.S.
households. Meredith's portfolio
is concentrated in large, fast-growing markets, with seven stations
in the nation's Top 25 – including Atlanta, Phoenix, St.
Louis and Portland – and 13
in Top 50 markets. Meredith's
stations produce 700 hours of local news and entertainment content
each week, and operate leading local digital destinations.
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SOURCE Meredith Corporation; Rachael Ray
Every Day