MSG and Delta Partner on New Digital
Content Series for New York Knicks, New York
Rangers, the Christmas Spectacular Starring the
Radio City Rockettes, and MSG Arena Concert
Series
Today, The Madison Square Garden Company (NYSE:MSG) and MSG
Networks (NYSE:MSGN) announced a renewed and expanded 10-year
marketing partnership with Delta Air Lines (NYSE:DAL), solidifying
New York’s largest carrier, as one of MSG’s Signature Partners.
Delta will remain the Official Airline and Private Jet Carrier of
Madison Square Garden, The Theater at Madison Square Garden, Radio
City Music Hall, Beacon Theatre, New York Knicks, New York Rangers,
New York Liberty, the Concert Series at Madison Square Garden, the
Christmas Spectacular Starring the Radio City Rockettes and the
Boston Calling Music Festival.
As part of the renewed partnership, MSG and Delta
will work together on a first-class digital content platform with
pieces customized around the Knicks, Rangers, Christmas Spectacular
and the Concert Series at Madison Square Garden to amplify key
activations and extend the partnership’s reach beyond events at MSG
venues. This will include short-form video features and longer-form
content series that will run across various MSG and Delta-owned
marketing and media channels.
“Throughout our association with Delta Air Lines,
we have seen firsthand how our collaboration has offered elevated
experiences and benefits for our respective customers – it has been
a true partnership in which we have both found tremendous value,”
said Ron Skotarczak, executive vice president, marketing
partnerships, The Madison Square Garden Company. “We couldn’t be
happier that this relationship will not only continue for many more
years, but also, as we enter this next phase, that we will be
partnering with Delta on innovative new opportunities to showcase
the best of each of our brands.”
“As New York’s largest carrier, Delta is proud to
support the iconic institutions, passions and pursuits that are
meaningful to those who live in and visit this city,” said Tim
Mapes, Delta's Senior Vice President and Chief Marketing Officer.
“Our sponsorship of Madison Square Garden, the world’s most famous
arena, complements the deep investments we’re also making in New
York’s airports to offer world-class facilities and a global route
network for the residents and visitors of this state.”
The Boston Calling Music Festival – New England’s
premier music festival – includes the Delta Blue Stage, where a
variety of musical performers will perform through the acclaimed
weekend festival. In May 2017, over 115,000 people attended during
the three-day festival headlined by Mumford & Sons and Chance
The Rapper on Harvard University’s Athletic Complex. Delta will
receive on-site promotion, hospitality events and digital
activation, including a content series, leading up to and
throughout the festival.
Delta is also expanding its partnership with MSG
Networks, as the new title owner of the Delta MSG Studios, to be
unveiled this season. The airline will continue to hold a dominant
position across live game coverage of the Knicks, Rangers, Devils
and Islanders.
Delta will continue to be the entitlement partner
of the Delta Sky360 Club at Madison Square Garden; LED messaging
will be on display during all Knicks, Rangers and Liberty games;
and Delta will continue to receive courtside LED signage throughout
the Arena for all Knicks and Liberty games, dasher board signage
during Rangers games, GardenVision Feature’s during Knicks &
Rangers games, in-arena LED ribbons during entertainment events,
and outdoor signage around MSG.
About The Madison Square Garden
CompanyThe Madison Square Garden Company (MSG) is a world
leader in live sports and entertainment experiences. The
company presents or hosts a broad array of premier events in its
diverse collection of iconic venues: New York’s Madison Square
Garden, The Theater at Madison Square Garden, Radio City Music Hall
and Beacon Theatre; the Forum in Inglewood, CA; The Chicago
Theatre; and the Wang Theatre in Boston. Other MSG properties
include legendary sports franchises: The New York Knicks (NBA), the
New York Rangers (NHL) and the New York Liberty (WNBA); two
development league teams -- the Westchester Knicks (NBAGL) and the
Hartford Wolf Pack (AHL); and one of the leading North American
esports organizations, Counter Logic Gaming. In addition, the
Company features the popular original production – the Christmas
Spectacular Starring the Radio City Rockettes – and through Boston
Calling Events, produces outdoor festivals, including New England’s
preeminent Boston Calling Music Festival. Also under the MSG
umbrella is TAO Group, a world-class hospitality group with
globally-recognized entertainment dining and nightlife brands: Tao,
Marquee, Lavo, Avenue, The Stanton Social, Beauty & Essex and
Vandal. More information is available at
www.themadisonsquaregardencompany.com.
About Delta Air LinesDelta Air
Lines serves more than 180 million customers each year. In 2017,
Delta was named to Fortune’s top 50 Most Admired Companies in
addition to being named the most admired airline for the sixth time
in seven years. Additionally, Delta has ranked No.1 in the Business
Travel News Annual Airline survey for an unprecedented six
consecutive years. With an industry-leading global network, Delta
and the Delta Connection carriers offer service to 311 destinations
in 54 countries on six continents. Headquartered in Atlanta, Delta
employs more than 80,000 employees worldwide and operates a
mainline fleet of more than 800 aircraft. The airline is a founding
member of the SkyTeam global alliance and participates in the
industry’s leading transatlantic joint venture with Air
France-KLM and Alitalia as well as a joint venture with Virgin
Atlantic. Including its worldwide alliance partners, Delta offers
customers more than 15,000 daily flights, with key hubs and markets
including Amsterdam, Atlanta, Boston, Detroit, Los Angeles, Mexico
City, Minneapolis/St. Paul, New York-JFK and LaGuardia,
London-Heathrow, Paris-Charles de Gaulle, Salt Lake City, Seattle,
Seoul, and Tokyo-Narita. Delta has invested billions of dollars in
airport facilities, global products and services, and technology to
enhance the customer experience in the air and on the ground.
Additional information is available on the Delta News Hub, as well
as delta.com, Twitter @DeltaNewsHub, Google.com/+Delta, and
Facebook.com/delta.
MSG Contact:Ryan Watson/212-465-5945
Delta Contact: Scott Weiss/212-981-5242
Delta Air Lines (NYSE:DAL)
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