NEW YORK, Oct. 13, 2017 /PRNewswire/ -- McCann Worldgroup
has been named Network of the Year at the Cresta International
Advertising Awards, winning with a total of 33 awards from eight
countries. McCann New York also was honored as Agency of the Year
with Grand Prix-winning campaigns, "Fearless Girl" for State Street
Global Advisors, and "Field Trip to Mars" for Lockheed Martin.
This is the second consecutive year in which McCann was named
Cresta's Network of the Year. The network total of 33 awards (5
Grand Prix, 11 Gold, 10 Silver, 7 Bronze) included work from McCann
Worldgroup agencies from Barcelona, Cairo, Detroit, Lima, Melbourne, Mumbai, New
York, Paris, Singapore, and Sydney. Additionally, 35 campaigns were
finalists, representing contributions from a total of 13
countries.
The awards went to campaigns for clients including Cigna,
Chevrolet, Coca-Cola, Godiva, and USPS, among others. McCann New
York won 5 Grand Prix awards: 4 for the "Fearless Girl" campaign
for State Street Global Advisors, and one for "Field Trip to Mars"
for Lockheed Martin.
Rob Reilly, Global Creative
Chairman of McCann Worldgroup, said, "No agency can do great
creative work without the partnership and support of brave clients
who want to meaningfully connect with their customers. This is a
testament to them as well as to the incredible creative, strategic
and account talent we have around the world."
Eric Silver, Chief Creative
Officer of McCann North America,
added, "We're feeling really good about the work coming out of
North America. On one hand, we
have the 'Fearless Girl' and 'The Field Trip to Mars,' both of
which have been recognized in 2017, but also great campaigns for
Chevrolet, Cigna, Godiva, and USPS that really highlight the strong
creative coming from McCann this year."
The Cresta Awards achievements follow a string of others
globally for McCann in 2017, including winning the most top Grand
Prix (six) at the Cannes Lions International Festival of Creativity
and becoming the most awarded Cannes agency in North America. Also this year, McCann was
named Agency of the Year at the Clio Awards; Agency of the Year at
The One Show; North American Agency of the Year at the New York
Festivals; Network of the Year and Agency of the Year at the
International ANDY Awards, in addition to taking the Best in Show
GRANDY award; Network of the Year, Agency of the Year, and Digital
Agency of the Year at the ADC 96th Annual Awards; and was ranked
No. 1 Network Globally by The Midas Report. Additionally in the
effectiveness awards arena, McCann was recognized as Network of the
Year at the Latin American Effie
Awards and as the most effective agency office in the North
America Effies.
The Cresta Awards, now in its 25th year, was launched
to celebrate creative excellence by Creative Standards
International in partnership with the International Advertising
Association.
About McCann Worldgroup
McCann Worldgroup, part of the Interpublic Group (NYSE: IPG), is
a leading global marketing services company with 24,000 employees
in more than 100 countries, comprising McCann (advertising),
MRM//McCann (digital marketing/relationship management), Momentum
Worldwide (total brand experience), McCann Health (professional/dtc
communications), CRAFT (global adaptation and production), UM
(media management), Weber Shandwick (public relations), FutureBrand
(consulting/design), and PMK-BNC.
Source: McCann Worldgroup
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SOURCE McCann Worldgroup