NEW YORK, Sept. 21, 2017 /PRNewswire/ -- Nielsen
(NYSE: NLSN) announced today that CBS Corporation (NYSE: CBS.A and
CBS) has subscribed to Nielsen's National Out-of-Home Reporting
Service. The agreement is effective immediately and provides CBS
with out-of-home viewing data, including ratings for all
programming and commercial content that aired on the Network for
live plus seven days of time-shifted viewing.
"Being able to measure CBS' content and uncover additional
viewers outside the confines of their homes will help us showcase
the breadth and depth of our valuable programming to clients in a
more robust way," said David F.
Poltrack, Chief Research Officer of CBS Corporation and
President of CBS VISION. "Nielsen's Out-of-Home service has been
discussed primarily with regards to sports, but we are pleased this
agreement covers all of the Network's programming and that Nielsen
is moving in the right direction as it pertains to measuring the
total audience."
Nielsen is the only measurement company that allows subscribers,
via an opt-in service, a look at their combined in-home and
out-of-home ratings. The data from Nielsen's National TV Ratings
panel and the viewing away from the home captured by the Portable
People Meter (PPM) offers participating clients a more complete and
comprehensive look at their audiences by providing weekly reports
that include daily audience estimates for program and commercial
content.
This National Out-of-Home Reporting service provides networks
the ability to count an audience that was previously unmeasured and
is a key part of Nielsen's Total Audience framework. It offers
clients consistent and comparable metrics of linear content and ads
across the entire media ecosystem. For instance, during the most
recent NCAA Division I Men's Basketball Championship, out-of-home
viewing for the Final Four games on CBS delivered an additional
average lift of 18.9%, raising the average rating to 5.6, or 1.1
million additional viewers per game.
"CBS has been an early adopter of our Nielsen Total Audience
measurement offerings, such as out-of-home, which has allowed them
to demonstrate their incremental audience lift and help to showcase
the benefits to marketers," said Peter
Bradbury, Managing Director, Nielsen National Client
Solutions. "As viewing continues to shift across platforms, devices
and delivery systems, Nielsen's commitment to capturing and
reporting all consumers' viewing and out-of-home measurement is a
key part of this evolution. We are delighted that CBS will be
joining the expanding roster of Nielsen's television clients who
see the value of our National Out-of-Home Reporting service."
The service uses Nielsen's PPM technology from nearly 77,000
installed panelists. The PPM's portability and low-maintenance by
the panelist enables Nielsen to measure TV viewing occurring away
from the home and in places such as hotels, gyms, bars,
second-homes and the workplace. The syndicated service uses a
fusion methodology to combine the PPM footprint across 44 local TV
markets with Nielsen's national representative panel, enabling
Nielsen to represent 65% of TV U.S. households to project what
people are watching outside of their homes.
ABOUT NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a
global performance management company that provides a comprehensive
understanding of what consumers watch and buy. Nielsen's Watch
segment provides media and advertising clients with Nielsen Total
Audience measurement services for all devices on which
content—video, audio and text—is consumed. The Buy segment offers
consumer packaged goods manufacturers and retailers the industry's
only global view of retail performance measurement. By integrating
information from its Watch and Buy segments and other data sources,
Nielsen also provides its clients with analytics that help improve
performance. Nielsen, an S&P 500 company, has operations in
over 100 countries, covering more than 90% of the world's
population. For more information, visit www.nielsen.com.
ABOUT CBS
CBS Corporation (NYSE: CBS.A and CBS) is a
mass media company that creates and distributes industry-leading
content across a variety of platforms to audiences around the
world. The Company has businesses with origins that date back to
the dawn of the broadcasting age as well as new ventures that
operate on the leading edge of media. CBS owns the most-watched
television network in the U.S. and one of the world's largest
libraries of entertainment content, making its brand — "the Eye" —
one of the most recognized in business. The Company's operations
span virtually every field of media and entertainment, including
cable, publishing, radio, local TV, film, and interactive and
socially responsible media. CBS' businesses include CBS Television
Network, The CW (a joint venture between CBS Corporation and Warner
Bros. Entertainment), CBS Television Studios, CBS Studios
International, CBS Television Distribution, CBS Consumer Products,
CBS Home Entertainment, CBS Interactive, CBS Films, Showtime
Networks, CBS Sports Network, Pop (a joint venture between CBS
Corporation and Lionsgate), Smithsonian Networks, Simon &
Schuster, CBS Television Stations, CBS Radio and CBS EcoMedia. For
more information, go to www.cbscorporation.com.
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SOURCE Nielsen