Nike & NBA Introduce New Statement Edition Uniform, First On-Court Hooded Jacket & the First NBA Connected Jersey, the Future...
September 15 2017 - 9:45PM
Business Wire
Using New NikeConnect Technology, Retail
Jerseys Will Unlock Exclusive Experiences and Customized Content
for Fans’ Favorite Teams and Players
Ushering in a radical evolution of the fan experience, NIKE,
Inc. (NYSE:NKE) and the NBA today unveiled three new innovations:
the Nike NBA Connected Jersey, the first NBA jersey that gives the
wearer an all-access pass into the world of their favorite team and
players; Statement Edition uniforms; and the Nike Therma Flex
Showtime Warm-up Jacket, the first hooded jacket to be worn on the
court during gametime. The official announcements took place at an
event in Los Angeles attended by players from all 30 NBA teams.
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Using New NikeConnect Technology, Retail
Jerseys Will Unlock Exclusive Experiences and Customized Content
for Fans' Favorite Teams and Players (Photo: Business Wire)
“When you think about basketball, you think of Nike and the
NBA,” said Mark Parker, Chairman, CEO and President of NIKE, Inc.
“After helping fuel the sport’s impact for years, we are thrilled
to now be able to push the boundaries of what’s possible directly
with the NBA. From modernizing the look of the game to
revolutionizing how fans can be a part of it, we can’t wait for the
season to start.”
“Our Nike uniforms set a new standard for connecting our most
passionate fans with their favorite NBA teams and players,” said
Adam Silver, NBA Commissioner. “Nike has once again taken the game
of basketball to a new level, this time with one of the most
advanced jerseys in sports.”
Using new NikeConnect technology, each adult-sized Nike NBA
Connected Jersey will have an embedded NFC (near field
communication) chip that will launch real-time team and player
content such as pregame arrival footage, highlight packages and top
players’ favorite music playlists – all on the jersey owner’s
mobile device. Throughout the season, a wealth of exclusive offers
and experiences will bring fans closer to the game they love.
To unlock it all, fans will download the NikeConnect app and tap
the jersey with their smartphone. These jerseys become available
online globally on Sept. 29, rewarding the game’s fans with a
revolutionary experience that creates a new point of connection
between fans and the game.
“In our new connected era, Nike will lead with products that
build a relationship with our consumers,” said Trevor Edwards,
President, Nike Brand. “With NikeConnect, we deliver to basketball
fans everywhere the personal and premium experiences we know they
love.”
Nike and the NBA also unveiled the third of four core team
uniforms – the Statement Edition, inspired by teams’ desire
to make a bold statement the moment they step on the court. Nike’s
designers worked with the teams and the brand’s roster of athletes
to create new and updated uniforms for this third edition.
The Statement Edition uniform follows the earlier unveiling of
the Association and Icon Edition uniforms. As previously announced,
the home teams will determine which uniforms to wear at their
games. The fourth team edition will be released later this
year.
In addition to the new uniforms, Nike and the NBA debuted the
Nike Therma Flex Showtime Warm-up Jacket, the first
on-court warm-up jacket with a performance hood. Celebrating the
style of the game, Nike designers refreshed a beloved apparel
staple into a new performance product for athletes on and off the
court.
The jacket, created with new Nike Therma Flex fabric, helps
athletes maintain the right body temperature during pregame
warm-ups and downtime during a game – a critical element for peak
performance. Developed with input from top NBA athletes, the
reimagined hood allows for optimal vision, hearing and warmth,
delivering a greater intersection between performance and style – a
key request from NBA athletes.
The Nike NBA Connected Jersey is available exclusively online
starting Sept. 29, and the Nike NBA uniforms and Nike Therma Flex
Showtime Warm-up Jacket will debut on court on Sept. 30, the start
of the NBA preseason. All Statement Edition jerseys will be
available at retail on Nov. 20, and will begin being worn on-court
on Nov. 25.
About the NBA
The NBA is a global sports and media business built around three
professional sports leagues: the National Basketball Association,
the Women’s National Basketball Association and the NBA G League.
The league has established a major international presence with
games and programming in 215 countries and territories in 49
languages, and NBA merchandise for sale in more than 125,000 stores
in 100 countries on 6 continents. NBA rosters at the start of the
2016-2017 season featured a record 113 international players from
41 countries and territories. NBA Digital’s assets include NBA TV,
NBA.com, NBA App and NBA LEAGUE PASS. The NBA has created one of
the largest social media communities in the world, with more than
1.3 billion likes and followers globally across all league, team
and player platforms. Through NBA Cares, the league addresses
important social issues by working with internationally recognized
youth-serving organizations that support education, youth and
family development and health-related causes.
About NIKE, Inc.
NIKE, Inc., based near Beaverton, Ore., is the world's leading
designer, marketer and distributor of authentic athletic footwear,
apparel, equipment and accessories for a wide variety of sports and
fitness activities. Wholly-owned NIKE, Inc. subsidiary brands
include Converse, which designs, markets and distributes athletic
lifestyle footwear, apparel and accessories; and Hurley, which
designs, markets and distributes surf and youth lifestyle footwear,
apparel and accessories. For more information, NIKE, Inc.’s
earnings releases and other financial information are available at
http://investors.nike.com. Individuals can also visit
http://news.nike.com/ and follow @Nike.
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Nike Media Contact:Nike Media
Relations, 212-367-4447Media.Relations@nike.comorNBA Media Contact:Amanda Thorn,
914-282-0257athorn@nba.com
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