BEIJING, Aug. 15, 2017 /PRNewswire/ -- Global public
relations leader Porter Novelli,
embracing its 45th anniversary, today launched China
Desk, a new portfolio of market access services to meet the needs
of Chinese businesses entering global markets.
Today, more and more China
enterprises would like to venture into global markets as well as
international companies wanting to break into China. Together, Porter Novelli and the China Association of
Small and Medium Enterprises (CASME), are committed to working with
Chinese and international businesses to build their reputations as
they expand in their targeted markets.
"China's contribution to the
world economy is evident," said Brad
MacAfee, CEO of Porter
Novelli. "Chinese companies have made significant
investments in overseas markets. These investments have generated
more jobs, faster advances in manufacturing, and higher living
standards in China and globally.
The mission of China Desk is to work with our Chinese clients to
strengthen international reputation and to ensure the success of
their international ventures."
"We are pleased to see the establishment of such a sound
platform like China Desk," said Shen Guofang, Former Chinese
Ambassador to the United Nations and Former Spokesperson of the
Ministry of Foreign Affairs. "It provides Chinese business with
one-stop professional services to help them to explore overseas
opportunities under the support of the 'One Belt One Road'
initiatives."
"The first Omnicom agency established a presence in China 25 years ago. We are delighted to begin
a new chapter in that relationship today," said Serge Dumont, Vice Chairman of Omnicom Group and
Chairman of Omnicom Asia Pacific. "China's Belt and Road Initiative is allowing
us to build on the constantly evolving opportunities presented by
this exciting market. Omnicom's diverse capabilities will ensure
that we, and our agencies, continue to grow together with
China."
Porter Novelli China Desk consists of a team of experts from the
agency's global network and trusted third-party advisors dedicated
to accelerating the growth of Chinese companies internationally.
The four service areas are designed to meet the needs of Chinese
companies throughout their international expansion journey in the
following ways:
- Feasibility assessment of international ventures
- Alignment of business strategy with local industry
environments
- Go-to-market and brand messaging strategy development and
delivery
- Reputation management and crisis simulations
The China Desk global network covers four regions: North America, EMEA, Asia Pacific, and South America. Senior members of the China
Desk are located in Washington DC,
New York, San Francisco, Toronto, London, Brussels, Beijing, Singapore, Sydney, Mexico
City, and Rio de Janeiro.
Porter Novelli will connect the best
and most relevant local opinion leaders and influencers in the four
regions with Chinese clients to gain insights, establish
relationships, and design and deliver the required go-to-market
strategies.
"CASME is very excited to introduce Porter Novelli to our current and potential
member companies," said Xinlei Ren,
Executive Vice Chairman, CASME. "Our members will greatly benefit
from the guidance and relationships that Porter Novelli can provide to ensure their
global success. We look forward to working with Porter Novelli's exceptional global team."
About Porter Novelli
Porter Novelli is
a global public relations agency built on a rich heritage of
marketing for social good. We've been motivating people to change
deeply ingrained behaviors rooted in cultural and social norms for
more than 40 years. Porter Novelli is a different kind of
agency—and we recognize, respect and champion companies with the
spirit, drive and tenacity to do things differently. We like taking
on big challenges, and even bigger challengers, and we seek out
clients who feel the same way—clients who have the conviction to
tell their own story, and the courage to innovate from who they
have been into who they know they can be. For additional
information, please visit www.porternovelli.com. Porter
Novelli is a part of the Omnicom Public Relations
Group.
About Omnicom Public Relations Group
Omnicom Public
Relations Group is a global collective of three of the top
global public relations agencies worldwide and specialist agencies
in areas including public affairs, marketing to women, fashion,
global health strategy and corporate social responsibility. It
encompasses more than 6,000 public relations professionals in more
than 330 offices worldwide who provide their expertise to
companies, government agencies, NGOs and nonprofits across a wide
range of industries. Omnicom Public Relations Group is part of the
DAS Group of Companies, a division of Omnicom Group Inc. that
includes more than 200 companies in a wide range of marketing
disciplines including advertising, public relations, healthcare,
customer relationship management, events, promotional marketing,
branding and research.
About Omnicom Group Inc.
Omnicom Group
(www.omnicomgroup.com) is a leading global marketing and corporate
communications company. Omnicom's branded networks and
numerous specialty firms provide advertising, strategic media
planning and buying, digital and interactive marketing, direct and
promotional marketing, public relations and other specialty
communications services to over 5,000 clients in more than 100
countries. Follow us on Twitter for the latest news.
Contact:
Amy
Marriott
Porter Novelli
amy.marriott@porternovelli.com
404-995-4537
View original content with
multimedia:http://www.prnewswire.com/news-releases/porter-novelli-launches-china-desk-300504550.html
SOURCE Porter Novelli