Gannett Enters Strategic Partnership with RealMatch to Expand Recruitment Advertising Services
July 25 2017 - 10:00AM
Business Wire
Partnership Will Provide New Solutions for Recruitment
Advertisers and Better Experience for Job Seekers
Gannett Co., Inc. (NYSE: GCI) announced today a new partnership
with RealMatch, a leader in online recruitment advertising.
RealMatch hosts TheJobNetwork™, a vast national network comprising
thousands of local and industry specific job sites.
RealMatch has created a proprietary platform that uses
predictive data and artificial intelligence to help employers
target and recruit the best talent quickly and efficiently.
Gannett’s advertisers in the USA TODAY NETWORK, which includes USA
TODAY, Arizona Republic, Indianapolis Star, Des Moines Register and
more, will now have access to RealMatch’s superior recruitment
tools.
The partnership will help Gannett grow its recruitment
advertising business in the highly competitive and rapidly changing
online recruitment market. With RealMatch’s performance-based
platform, Gannett’s brands can offer more value to their existing
employment advertisers and job seekers, and gain new market share
among larger employers seeking enhanced performance-based talent
acquisition solutions.
“In the new era of online recruitment, performance and quality
determine where recruitment budgets are spent. We welcome Gannett
to TheJobNetwork and look forward to bringing the next-generation
recruitment advertising solution to its markets to grow their
recruitment market share,” said Terry Baker, President,
RealMatch.
The combination of RealMatch’s technology and Gannett’s audience
data will significantly boost the efforts of Gannett’s recruitment
advertisers to identify and engage the best job candidates.
RealMatch’s unique platform automatically facilitates and optimizes
job ad distribution and job matching campaigns across the network,
resulting in higher-quality applicants and better ROI for
employment advertisers.
In addition to improving advertiser value, Gannett will leverage
USA TODAY NETWORK’s vast audience of more than 110 million monthly
readers to deploy a new content syndication program to engage job
seekers with more relevant career content and drive more
interaction on our sites.
“RealMatch’s solutions will offer tremendous opportunities for
recruitment advertisers on the USA TODAY NETWORK by connecting them
with the talent they seek through our ability to leverage data from
our local communities,” said John Zidich, President of Domestic
Publishing, Gannett. “Employers and job seekers alike will have an
improved user experience with the increased services we are able to
provide.”
About Gannett
Gannett Co., Inc. (NYSE: GCI) is a next-generation media
company committed to strengthening communities across our network.
Through trusted, compelling content and unmatched local-to-national
reach, Gannett touches the lives of more than 110 million people
monthly. With more than 120 markets internationally, it is known
for Pulitzer Prize-winning newsrooms, powerhouse brands such as USA
TODAY and specialized media properties. To connect with us,
visit www.gannett.com.
About RealMatch
RealMatch is a leading recruitment advertising technology
company specializing in performance-based recruitment advertising
solutions for digital publishers and the employers and job seekers
in their audiences. RealMatch’s technology combines programmatic
job ad distribution with real-time job matching algorithms to
automatically target and engage top talent across its vast
recruitment network, TheJobNetwork™. The company powers over 1,000
job sites and has distribution arrangements reaching thousands of
additional third-party sites granting employers access to local
talent in every market while providing job seekers with perfectly
matched opportunities. To learn more, visit www.realmatch.com.
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Gannett Co., Inc.For investor inquiries, contact:Michael
P. DickersonVice President, Investor Relations & Real
Estate703-854-6185mdickerson@gannett.comorThe Blueshirt
GroupJonathan Schaffer, 212-871-3953orFor media inquiries,
contact:Gannett Co., Inc.Amber AllmanVice President, Corporate
Events & Corporate
Communications703-854-5358aallman@gannett.com
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