Acxiom Expands International Footprint with Launch of AbiliTec Identity Resolution & InfoBase Consumer Insights in Mexico, En...
July 24 2017 - 8:30AM
Business Wire
Mexico Activation and Extended Collaboration
with 4INFO Meet Increased Global Demand for Safe and Ethical
People-Based Marketing Solutions
Acxiom® (Nasdaq: ACXM), the data foundation for the world's
best marketers, today announced it has launched its InfoBase®
consumer database and AbiliTec® Identity Resolution offering in
Mexico, enabling companies to reach 78 million unique individuals,
covering 84 percent of all adults. Acxiom clients and partners can
now access rich third-party, ethically sourced and regionally
compliant consumer insights across Mexico’s online and offline
ecosystems to better market their products and services and to
manage customer engagement strategies across today’s vast and
borderless digital landscape. When brands better understand
consumers’ needs and preferences, consumers are able to engage in
more meaningful ways with the brands they love.
In a highly fragmented data market, advertisers seek data
capabilities to facilitate more accurate and powerful
identification, enrichment and targeting of customers and prospects
across Mexico. Acxiom’s InfoBase for Mexico brings together many
local market data sources to create the richest third-party data
asset available in the country and offers unparalleled demographic
information, geo-statistical data – like age, property, affluence
and education – and rich digital behavioral segments. “We have
decades of experience vetting and curating data for the world’s
largest brands,” said Marc Fanelli, GVP of global data and
analytics at Acxiom. “Our clients are excited Acxiom can now
deliver those deep consumer insights in Mexico.”
Acxiom’s AbiliTec for Mexico provides clients a new solution
that helps accurately identify people across the region using an
identity graph that brings together multiple local market sources
to create the richest, most comprehensive consumer recognition
asset available, providing insights that allow marketers to create
better customer experiences. With data ethically obtained and
compliant with local and national laws, Acxiom’s broad identity and
consumer insight capabilities offer the ability to cleanse,
correct, identify and complete customer data, making it ready for
activation across channels. Identity is foundational to omnichannel
engagement with people, and this enhanced offering provides
concrete benefits for any company doing business in Mexico and is
the first step to better connecting with their global audience.
As part of this launch, Acxiom has expanded its partnership with
4INFO, which has built a mobile-first, cross-screen marketing
technology platform that enables brands to accurately target
consumers with incredible precision. Acxiom taps 4INFO’s
proprietary, patented device matching technology to
deterministically map people to a persistent ID that acts as
connective tissue for people to their devices and data for audience
activation in Mexico. This unique and differentiated solution
leverages the proven capabilities of both Acxiom and 4INFO to
create a powerful digital activation solution that enables
measurement, with the ability to marry offline transaction data
with online behavior to more accurately match target audiences.
“With ad spend in Mexico projected to grow to $6.17 billion by
2020, the AbiliTec and InfoBase Mexico launch and expanded
partnership with 4INFO provide global marketers unmatched access to
this rapidly expanding market,” said Rick Erwin, president of
Acxiom’s Audience Solutions Division. “As the digital ecosystem
crosses borders, more of Acxiom’s clients and partners need data
and identity solutions to drive their global people-based marketing
strategies, and this launch and collaboration is a strong example
of Acxiom’s commitment to making that so much easier.”
This expansion into Mexico by Acxiom and 4INFO is the second of
several planned partnership expansions in Latin America that enable
comprehensive capabilities in people-based marketing. Further, the
technology supports numerous verticals that are important to
today’s multinational brand marketers, media buying agencies and
media, including financial services, automotive and technology.
“By collaborating with Acxiom, we can bring our unique
technology into the international market and deterministically map
people to their devices and households for a wider audience reach,”
says Tim Jenkins, CEO of 4INFO. “The expansion of our partnership
into Mexico will help global marketers execute even more successful
campaigns. In digitally mapping consumers to their mobile and other
digital devices for the first time in this lucrative, mobile-savvy
region, we combine online and offline data and utilize
privacy-compliant linking.”
Acxiom’s best-in-class ethical data use methodology is designed
to ensure adherence to data protection rules as well as
cross-border requirements while delivering a true borderless
experience to clients. By providing partners with important
background on data privacy laws and regulations as well as cultural
acceptance of targeted marketing, Acxiom helps clients navigate the
depth and breadth of data that can be used in Mexico. It also
provides an easy, centralized approach for curation, identity
management and activation of data.
About Acxiom
Acxiom provides the data foundation for the world's best
marketers. We enable people-based marketing everywhere through a
simple, open approach to connecting systems and data that drives
seamless customer experiences and higher ROI. A leader in identity
and ethical data use for more than 48 years, Acxiom helps
thousands of clients and partners around the globe work together to
create a world where all marketing is relevant. Acxiom is a
registered trademark of Acxiom Corporation. For more information,
visit Acxiom.com.
About 4INFO
4INFO is a leading identity and cross-screen advertising tech
company. Born in mobile, 4INFO’s platform features the patented
Bullseye ID®— a persistent match key that maps all connected
devices in a household to valuable consumer data for marketing
insights, targeting and measurement. With unprecedented accuracy,
reach and scale, 4INFO’s platform has been proven effective by more
than 350 independent measurement studies. Hundreds of brands have
relied on 4INFO, including eight of the top 10 CPG companies, six
of the 10 largest retailers, seven of the top 10 financial services
companies, the five largest auto manufacturers and six of the top
10 pharmaceutical companies. 4INFO is headquartered in San Mateo,
Calif., with offices in New York, Los Angeles, Chicago and Detroit.
For more, visit https://www.4info.com/.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170724005187/en/
Havas Formula for AcxiomAlison
Flood619-234-0345acxiom@havasformula.com
Acxiom (NASDAQ:ACXM)
Historical Stock Chart
From Aug 2024 to Sep 2024
Acxiom (NASDAQ:ACXM)
Historical Stock Chart
From Sep 2023 to Sep 2024