SpotX Teams with Immersion to Bring Scale to Haptic-Responsive Video Advertising
June 22 2017 - 3:00AM
Video ad serving platform SpotX and Immersion Corp. (NASDAQ:IMMR),
the leading developer and licensor of haptic technology, have
joined forces to bring haptic-responsive video advertising
opportunities to market at scale on mobile devices. By teaming up,
the pair will bring Immersion’s haptic technology across all media
owners on SpotX’s platform, empowering advertisers with
high-impact, tactile experiences.
Distribution has long been one of the biggest pain-points in the
haptic ad market. The integration of Immersion’s technology with
SpotX’s platform will make haptic mobile video ads available at
significant scale to ad buyers, by automatically activating the
possibility to deploy haptic ad units across compatible inventory
from a range of premium publishers.
“As virtual reality, touchscreens, and wearable technology grow
in popularity, opportunities to use haptics are growing rapidly, as
high-quality tactile effects enhance the user experience,” said
Sergio De Acha, Regional Head of Business Development at Immersion.
“With ads you can feel, touch taps into an additional sense to help
brands differentiate themselves. Our partnership with SpotX makes
high-impact ad units available to buyers at scale, making the power
of haptics more pervasive.”
Immersion’s Haptic Web Gallery showcases a sample of videos and
ads enhanced with haptics. To experience a demo of Immersion’s
haptic ad solution, download Immersion’s Content Portal app.
“The ability to bring these haptic experiences to audiences
across SpotX inventory is something both the buy and sell side are
very excited about,” said Kristen Williams, Director of Strategic
Partnerships at SpotX. “Our Demand Facilitation team will help
buyers find the best publishers for haptic ads and help them
structure their buys to maximize efficiency and effectiveness of
this innovative new format. The partnership reinforces SpotX’s
commitment to our publisher clients to explore innovative
technologies that empower them to realize the full potential of
their video ad inventory.”
Immersion’s technology is enabled on Android mobile devices.
Please contact Kristen Williams at SpotX or visit Immersion’s SpotX
webpage for more information.
About SpotXSpotX is a video inventory
management platform providing media owners with monetization tools
for desktop, mobile and connected devices. The platform features
modern ad serving and programmatic enablement technology, and other
monetization tools, including outstream video ad units and
solutions for connected TV. SpotX gives publishers the control,
transparency and actionable insights needed to understand buyer
behavior, manage access and pricing, and maximize revenue. The
company is headquartered in Denver, Colorado, and has offices in
New York, San Francisco, London, Sydney, Amsterdam, Stockholm,
Hamburg, Belfast, and Singapore. In July 2014, RTL Group, a leader
across broadcast, content and digital, acquired a 65% stake in
SpotX. For updates, follow SpotX on Twitter and LinkedIn.
About ImmersionImmersion Corporation
(NASDAQ:IMMR) is the leading innovator of touch feedback
technology, also known as haptics. The company provides technology
solutions for creating Immersion and realistic experiences that
enhance digital interactions by engaging users' sense of touch.
With more than 2,400 issued or pending patents, Immersion's
technology has been adopted in more than 3 billion digital devices,
and provides haptics in mobile, automotive, advertising, gaming,
medical and consumer electronics products. Immersion is
headquartered in San Jose, California with offices worldwide. Learn
more at www.immersion.com. (IMMR - C)
Media contacts
SpotX
US: Chris Byrne, +1-646-683-9184, cbyrne@spotx.tv
EMEA: Joanna Burton, +44-7768-990487, jburton@spotx.tv
Edelman PR for Immersion
Colleen Kuhn, +1-650-762-2804
colleen.kuhn@edelman.com
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