CINCINNATI, June 21, 2017 /PRNewswire/ -- The Kroger Co.
(NYSE: KR) announced today the expansion of its
exclusive Our Brands product lines to offer its
customers greater value, variety and quality. The company currently
offers more than 30,000 Our Brands items,
including food, beauty, personal care, pet and household
essentials, many of which are made at one of the company's 38 U.S.
production plants that employ 8,600 manufacturing associates.
"Our Brands sold a record-setting 8.2 billion units in
2016, which equates to customers choosing to add 1.25 million of
our exclusive products to their shopping carts every hour that our
stores are open," said Gil Phipps,
Kroger's vice president of Our Brands. "Through
innovation, we are committed to introducing new items monthly that
give our customers a wide selection of choices and price points,
and always guaranteed quality."
The foods in Our Brands, such as Kroger®, Private
Selection®, Simple Truth®, Simple Truth Organic® and
HemisFares™, are specifically designed, rigorously tested and
consistently evaluated to ensure that they continue to satisfy and
delight. Kroger's team of chefs, food scientists and culinary
experts are constantly exploring, testing and inventing to enhance
its offerings of organic, natural, premium, fusion, value and
conventional eats.
In third-party blind taste tests, Our
Brands has routinely outperformed competitive national
brands and other private label foods. New flavor-forward and
specialty products that Our Brands has introduced
this year include: HemisFares™ Japanese Dry-Aged Red Miso;
HemisFares™ Double Brewed Soy Sauce; Kroger® Simply Baked French
Fries with Olive Oil & Sea Salt; Kroger® Deluxe
Funnel Cake Ice Cream; Private Selection™ Moroccan BBQ &
Basting Sauce; Simple Truth® Dairy-Free Paletas (fruit bars);
Simple Truth Organic Blueberry Ginger Kombucha; and Simple Truth
Organic® Cold Brew Coffee.
Launching early next month, Our Brands will
introduce Simple Truth® Low Cow Lite Ice Cream, which is low
calorie (240-280 calories per pint) and high protein (24 grams per
pint). The first six rich and creamy flavors will include birthday
cake, chocolate, lemon cake, mint chocolate chip, sea
salt caramel and vanilla bean.
Along with the commitment to expand its Our
Brands offerings, Kroger recently launched
its Prep+Pared meal kits pilot in select
Cincinnati
stores. Prep+Pared meal kits offer
restaurant-quality meals that are easy to cook in about 20 minutes
and answer the question, "What's for dinner?"
At The Kroger Co., we are dedicated to our purpose:
to Feed the Human SpiritSM. We are 443,000
associates who serve eight and a half million customers every day
in 2,792 retail food stores under a variety of local banner
names in 35 states and the District of Columbia. Our
Family of Companies operates an expanding ClickList offering – a
personalized order online service – in addition to 2,255
pharmacies, 782 convenience stores, 311 fine jewelry stores, 220
retail health clinics, 1,453 supermarket fuel centers and 38 food
production plants in the United
States. Our Company has been recognized as one of America's
most generous companies for its support of more than 100 Feeding
America food bank partners, breast cancer research and awareness,
the military and their families, and more than 145,000 community
organizations including schools. As a leader in supplier diversity,
we are a proud member of the Billion Dollar
Roundtable.
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SOURCE The Kroger Co.