IOC and Intel Announce Worldwide TOP Partnership Through 2024
June 21 2017 - 10:00AM
Business Wire
As a Worldwide TOP Partner, Intel Will Work with the IOC to
Reimagine the Future of the Olympic Games with New Levels of Fan
Interaction Through Leading-Edge Technology
NEWS HIGHLIGHTS
- Intel and the IOC are partnering to
bring Intel’s leading technology to enhance the Olympic Games
through 2024.
- Intel will focus primarily on infusing
its 5G platforms, VR, 3D and 360-degree content development
platforms, artificial intelligence platforms, and drones, along
with other silicon solutions to enhance the Olympic Games.
- Intel will work across the Olympic
Movement and with other Olympic partners to integrate technology
into many facets of the Olympic Games.
The International Olympic Committee (IOC) and Intel today
announced a long-term technology partnership at an official signing
ceremony in New York with IOC President Thomas Bach and Brian
Krzanich, Intel’s chief executive officer.
Intel will join “The Olympic Partner” (TOP) worldwide
sponsorship program, becoming a Worldwide TOP Partner through 2024.
This partnership will transform the Olympic Games and the Olympic
experience.
Press Kit: IOC and Intel Worldwide TOP
Partnership
“As a result of Olympic Agenda 2020, the IOC is forging
groundbreaking partnerships,” said Bach. “Intel is a world leader
in its field, and we’re very excited to be working with the Intel
team to drive the future of the Olympic Games through cutting-edge
technology. The Olympic Games provide a connection between fans and
athletes that has inspired people around the world through sport
and the Olympic values of excellence, friendship and respect.
Thanks to our new innovative global partnership with Intel, fans in
the stadium, athletes and audiences around the world will soon
experience the magic of the Olympic Games in completely new
ways.”
“We are excited to join the Olympic Movement and integrate
Intel’s innovative technologies to advance the Olympic Games
experience for fans around the world,” said Krzanich. “Through this
close collaboration with the Olympic family, we will accelerate the
adoption of technology for the future of sports on the world’s
largest athletic stage.”
The Olympic Games offer an unparalleled global platform to
showcase what Intel technology can do to transform the future of
sports. The first Olympic Games activation will take place at the
Olympic Winter Games Pyeongchang 2018, in South Korea, in February
2018, where Intel technology will provide real-time virtual reality
viewing of the Olympic Winter Games.
Working with the IOC, Intel’s contributions to the Olympic
Movement will include technology developments that will be rolled
out as the multiyear partnership evolves, for example:
- Technological and content support for
Olympic Broadcasting Services’ host broadcaster operations, as well
as for the Olympic Channel, the multi-platform destination
where fans can discover, engage and share in the power of sport and
the excitement of the Olympic Games all year round.
- Intel’s 5G platforms will be used at
the Olympic Games to demonstrate how 5G will transform
communications over the next decade. Starting in 2018, Intel will
partner on what is expected to be the first 5G showcase, setting
the stage for the global deployment of 5G.
- Intel® True VR will offer the first
live virtual reality broadcast of the Olympic Winter Games,
providing fans the opportunity for a more immersive experience from
their own homes.
- Intel drone light show technology will
create never-seen-before images in the sky.
- Intel 360 replay technology will allow
fans to experience the greatest, most memorable Olympic moments
from every angle at the Olympic venues. In the future, TV viewers
at home will be able to experience what it’s like to be at the
Olympic Games with a front-row seat, or choose from many different
viewing points in the Olympic venues. The power to choose what they
want to see and how they want to experience the Olympic Games will
be in the hands of the fans.
As a Worldwide TOP Partner, Intel will support the National
Olympic Committees and their teams around the world, as well as the
IOC and the Organizers of the Olympic Games. Intel’s global
activation rights will include the Olympic Winter Games Pyeongchang
2018, the Olympic Games Tokyo 2020, the Olympic Winter Games
Beijing 2022 and the Olympic Games in 2024 in a city yet to be
selected.
“Our strategic partnership with Intel is a clear demonstration
of the enduring appeal of the Olympic Games and the trust the
world’s leading companies have in the Olympic Movement,” said
Tsunekazu Takeda, the IOC’s marketing commission chair. “The
Olympic Movement is looking forward to working with Intel to
achieve its vision of building a better world through sport.”
Watch the announcement live: Intel News
Conference
IOC Broadcast quality footage: The IOC Newsroom
IOC Videos: YouTube.com/icomedia
IOC Photos: For an extensive selection of photos
available shortly after each event, follow us on Flickr.
Archive photos and footage requests: contact our
Images team at: images@olympic.org.
IOC Social media: For up-to-the-minute information
on the IOC and regular updates, follow us
on Twitter, Facebook and YouTube.
About the International Olympic Committee
The International Olympic Committee is a not-for-profit
independent international organization made up of volunteers, which
is committed to building a better world through sport. It
redistributes more than 90 percent of its income to the wider
sporting movement, which means that every day the equivalent of
US$3.25 million goes to help athletes and sports organizations at
all levels around the world. For more information, visit our
website at www.olympic.org.
About Intel
Intel (NASDAQ: INTC) expands the boundaries of technology to
make the most amazing experiences possible. Information about Intel
can be found
at newsroom.intel.com and intel.com.
Intel and the Intel logo are trademarks of Intel Corporation in
the United States and other countries.
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Intel CorporationConnie Brown,
503-791-2367connie.m.brown@intel.comorIOC Media Relations
Team+41-21-621-6000pressoffice@olympic.org
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