Consumer Preferences Shift to Digital Content Reveals Limelight Networks’ New ‘State of Digital Downloads’ Report
June 13 2017 - 9:00AM
Business Wire
Video games, books, music and magazines now
purchased online more often than physical copies
Consumers worldwide increasingly depend on smartphones to access
digital content and go online to purchase video games, movies and
books, according to the latest “State of Digital Downloads”
research report from Limelight Networks, (Nasdaq:LLNW), a global
leader in digital content delivery.
Highlighting consumers’ shifting demand for both streaming and
downloaded content, the annual report found that only 14 percent of
respondents still prefer to rent or purchase DVDs of movies and TV
shows, and only 25 percent of respondents prefer hard copies of
books or traditional print media. In comparison, two-thirds (66
percent) of respondents prefer to stream or download TV shows and
movies, while 38 percent of respondents prefer to download books,
newspapers, and magazines. When it comes to music, almost half (46
percent) of respondents noted they prefer to download music over
streaming or purchasing a CD.
“Digital content is now the preferred format for media
consumption by a growing mobile-first audience,” said Michael
Milligan, Senior Director at Limelight Networks. “There’s no
question that content needs to be easily accessible and optimized
across all connected devices and global networks if it’s to reach
the widest possible audience and provide the best experience. This
is no longer a feature for providers, but a necessity for
survival.”
Additional insights from the report include:
- Consumers are turning to mobile
applications to access information. New and updates to
applications are the most common type of content downloaded and, in
fact, are downloaded 22 percent more often than music, the second
most downloaded type of content.
- Consumers want free content.
When it comes to accessing digital media, 74 percent of consumers
will only download an application if it’s free and 51 percent of
consumers will only download music if it’s free. However, when it
comes to books and movies, consumers are more amenable to paying
for content, with just 55 percent of consumers expecting to
download TV and movies for free and 49 percent of consumers noting
they will only download a book if it’s free.
- Consumers expect fast downloads.
Nearly one-third (30 percent) of overall respondents noted slow
download times as their primary frustration with downloading
content. Japan, in particular, has little patience for slow
downloads with 41 percent of respondents citing this as their top
frustration.
- The Internet of Things (IoT) hasn’t
gained widespread adoption. Two-thirds (66 percent) of
consumers don’t yet have devices such as digital assistants, home
automation hubs, or internet-connected thermostats and have no
plans to purchase them in the next two years. However, consumers
aren’t avoiding IoT due to security concerns. In fact, less than 30
percent of respondents noted a security concern with either digital
assistants or smart home devices.
The “State of Digital Downloads” report is based on a survey of
3,500 consumers ranging in age, gender, and education in France,
Germany, India, Japan, Korea, the UK, and the U.S. The complete
“State of Digital Downloads” report is available here.
About Limelight
Limelight Networks Inc., (NASDAQ: LLNW), a global leader in
digital content delivery, empowers customers to better engage
online audiences by enabling them to securely manage and globally
deliver digital content, on any device. The company’s Limelight
Orchestrate Platform includes a global infrastructure with a
fully-integrated suite of capabilities and services to help you
address all your content delivery needs. The Orchestrate Platform
solves your most important content delivery challenges so you can
deliver the next great digital experience anywhere. For more
information, please visit www.limelight.com , read
our blog, follow us
on Twitter , Facebook and LinkedIn and
be sure to visit Limelight Connect.
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SHIFT CommunicationsLori Niquette,
617-779-1800Limelight@shiftcomm.comorInvestor
Inquiries:ir@limelight.com
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