CANTON, Mass., June 1, 2017 /PRNewswire/ -- As donut lovers ring
in National Donut Day this year on Friday,
June 2, Dunkin' Donuts is once again sweetening the
celebration, heralding the holiday by offering guests a free
classic donut of their choice (while supplies last) with the
purchase of any beverage. The offer is good all day on
June 2 in store and through On-the-Go
Mobile Ordering at participating Dunkin' Donuts restaurants
nationwide.
Dunkin' Donuts is also celebrating National Donut Day with two
new donut varieties featuring fun and colorful new sprinkle
toppings. The Vanilla Cake Batter Donut features
vanilla-flavored cake batter filling, frosted with chocolate icing
and topped with confetti sprinkles, while the Dunkin' Donuts
Sprinkles Donut is frosted with white icing and topped with
pink and orange sprinkles shaped like the brand's iconic "DD" logo.
Both are also available for a limited time at participating Dunkin'
Donuts restaurants nationwide.
For National Donut Day, Dunkin' Donuts is bringing the delight
of donuts to its social communities with days of donut-themed
content to celebrate the sweetest holiday of the year:
- AI meets donuts, as Dunkin' Donuts will become the first brand
to enter into the world of Microsoft's latest entertainment AI
chatbot, Zo. On National Donut Day, friends can celebrate the
holiday by texting "donut" to Zo on Facebook Messenger and Kik to
find out "What Donut Are You?," based on research from behavioral
food expert and founder of Food-ology, You Are How You Eat®,
Juliet A. Boghossian.
- Dunkin' Donuts also worked with Juliet, an expert in how your
food choices and habits reveal who you are, to create a fun
infographic allowing donut lovers to find out what their favorite
donut says about their personality, plus the perfect beverage to
pair with it. The infographic is available on the Dunkin' Donuts
blog here:
news.dunkindonuts.com/blog/whats-your-donut-personality.
- Dunkin' Donuts will become the first brand to launch real-time
video stickers on Kik, the popular messaging app for teens.
Launching with three selfie filters available on June 2 on Android, Dunkin' fans can 'eat' donuts
mid-call or enjoy an endless stream of sprinkles 'fed' right into
their mouth.
- On June 2, Dunkin' Donuts will
also be launching downloadable sticker packs on Kik and Tango,
another leading messaging app. Snaps, the first end-to-end
marketing platform for brands in mobile messaging developed
the stickers for Dunkin' Donuts. Dunkin' Donuts is also working
with Snaps to keep its own emoji keyboard and iMessage sticker
packs fresh for the holiday, changing all custom emojis and
iMessage stickers to just delicious donuts, and updating its
iMessage Card Builder so that fans can build personalized, virtual
National Donut Day greeting cards right on their iPhone.
- On June 2, Dunkin' Donuts fans
can turn themselves into a donut with a special brand Snapchat Lens
celebrating the holiday, available everywhere nationwide.
Additionally, fans can share their love of donuts with friends
and followers with a special National Donut Day Snapchat Geofilter,
available all day in or around all Dunkin' Donuts restaurants
nationwide.
- For the first time, Dunkin' Donuts will also be integrating
real-time donut flavor social conversation into digital menu boards
to create a Donut Conversation Leaderboard in select stores. On
National Donut Day, guests will be able to see which donut
varieties are favorites based on social conversation from Instagram
& Twitter—updating in real-time.
National Donut Day was originally established in 1938 by the
Chicago Salvation Army to honor women who served donuts to soldiers
during World War I. The holiday is traditionally celebrated on the
first Friday of June. Dunkin' Donuts has been serving guests
signature donuts for 67 years. Dunkin' Donuts is the #1 retailer of
donuts in America, and sells 2.7 billion donuts and MUNCHKINS®
donut hole treats annually worldwide. Within the United States, Dunkin' Donuts offers more
than 70 varieties of donuts, including beloved flavors such as
Boston Kreme, Glazed, Chocolate Glazed Cake and Chocolate Frosted.
Additionally, some Dunkin' Donuts restaurants also feature regional
favorites like the Sour Cream Donut in Chicago, and the Peanut Stick in upstate
New York.
To learn more about Dunkin' Donuts,
visit www.DunkinDonuts.com, or subscribe to the Dunkin' Donuts
blog to receive notifications
at https://news.dunkindonuts.com/blog.
About Dunkin' Donuts
Founded in 1950, Dunkin' Donuts is America's favorite all-day,
everyday stop for coffee and baked goods. Dunkin' Donuts is a
market leader in the hot regular/decaf/flavored coffee, iced
coffee, donut, bagel and muffin categories. Dunkin' Donuts has
earned a No. 1 ranking for customer loyalty in the coffee category
by Brand Keys for 11 years running.
The company has more than 12,200 restaurants in 45 countries
worldwide. Based in Canton, Mass.,
Dunkin' Donuts is part of the Dunkin' Brands Group, Inc. (Nasdaq:
DNKN) family of companies. For more information,
visit www.DunkinDonuts.com.
Contact:
Lindsay
Cronin
Dunkin' Brands
781-737-5200
Lindsay.Cronin@dunkinbrands.com
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SOURCE Dunkin' Donuts