ATLANTIC CITY, N.J.,
May 23, 2017 /PRNewswire/
-- Borgata Hotel Casino & Spa, part of MGM
Resorts International (NYSE: MGM), announced today that it will be
launching the Company's award-winning M life Rewards loyalty
program, presenting members with personalized offers, exclusive
benefits and special access across MGM Resorts' unrivaled
portfolio. Beginning Wednesday, June
7, M life Rewards will supplant My Borgata Rewards
loyalty program, allowing guests to play and earn at their favorite
MGM Resorts destinations including Bellagio, ARIA, MGM Grand,
Mandalay Bay and The Mirage in Las
Vegas as well as resorts in Detroit, Mississippi and Maryland.
"The ability to offer our devoted customers a connection from
Borgata to sister properties in Las
Vegas and throughout the country is an invaluable asset and
something that we are extremely eager to introduce," said
Tom Ballance, President and Chief
Operating Officer for Borgata Hotel Casino & Spa. "The
timing couldn't be more ideal, as MGM Resorts expands their
presence into the mid-Atlantic and Northeast United States with the recent
opening of the $1.4 billion MGM
National Harbor in Maryland and
the upcoming 2018 opening of MGM Springfield in Massachusetts."
Borgata will adopt M life Rewards' five member tiers – Sapphire,
Pearl, Gold, Platinum and the premium, invitation-only NOIR. New
members can sign up for free, starting at Sapphire. All current
card level access will remain intact; while new benefits such as
personalized offers, complimentary parking for Pearl and above, and
M life Moments, will be added to enhance the program's value to
members. M life Moments are one-of-a-kind experiences exclusive for
members, and Borgata's M life Moments will include an "Ultimate Spa
Day at The Water Club," "Wine Tasting with Borgata's Sommelier,"
and a "Lunch + Learn with Iron Chef Geoffrey Zakarian."
Jordan Salmon, Vice President
of Loyalty Marketing for MGM Resorts International, said,
"Borgata is Atlantic City's
premier resort and has been a tremendous addition to our company
and now to our M life Rewards program. We look forward to welcoming
our new members from Borgata and sharing with them our diverse,
world-class resorts, amenities and iconic experiences."
Earning will come in the form of Points, SLOT DOLLARS®, Express
Comps™ and Tier Credits. Points are earned from
playing slots and can be redeemed the same day they are
earned or can be banked for future use. Points earned at
Borgata can be used at any M life Rewards destination nationwide
and can be redeemed for SLOT DOLLARS® right at the slot
machine or for Express Comps™ at the M life Rewards desk. Borgata
guests can still earn SLOT DOLLARS®, which earned on a current trip
can be used on the member's next visit to Borgata only,
and are valid for 90 days. SLOT DOLLARS® can be activated from
the player's favorite slot machine.
M life Rewards members also earn Express Comps (formerly
Comp Dollars) when playing slots, table games, and poker and from
Racebook bets at Borgata. Express Comps can be used at Borgata or
when visiting any M life Rewards destination nationwide for hotel
stays, dining, entertainment, spas, attractions and M life Moments.
Upon the launch of M life Rewards at Borgata, Tier Credits, which
determine a member's Tier Level, can be earned through gaming
activity with slots, table games, poker and Racebook. Based on Tier
Level, benefits include special room and retail discounts, pre-sale
access to concert and fight tickets, priority reservations, room
upgrades, priority hotel check-in line, and more.
With a single account, M life Rewards members can stay,
play and earn benefits and rewards at 17 participating
MGM Resorts: Borgata, Bellagio, ARIA, Vdara, MGM Grand, The
Signature at MGM Grand, Mandalay Bay, Delano Las Vegas, The Mirage,
Monte Carlo, New York-New York, Luxor, and Excalibur in
Las Vegas; Beau Rivage and Gold
Strike in Mississippi; MGM Grand
Detroit; and MGM National Harbor in Maryland.
For more information on M life Rewards, please visit
theborgata.com, mlife.com, or view the educational video
here.
Participants must be 21 or older and may not be part of any
exclusionary list. Membership terms and conditions apply. Bet
with your Head, Not Over It. Gambling Problem? Call
1-800-GAMBLER.
About Borgata Hotel Casino & Spa:
Located in
Atlantic City's Marina District,
Borgata Hotel Casino & Spa features 2,000 guest rooms and
suites; 161,000 square feet of gaming; 184 table games; 3,026 slot
machines; a 75+ table poker room; 11 retail boutiques; 5 acclaimed
fine dining restaurants by renowned chefs; 10 casual dining
options; a 54,000 square foot spa; 88,000 square feet of event
space; 20,000 square foot indoor/outdoor pool and garden; 32,000
square foot outdoor pool; 4 signature nightlife experiences; and
parking for 7,100 cars. The market-leading resort also features
Atlantic City's first cosmopolitan
hotel experience, The Water Club at Borgata, with 800 guest rooms
and suites; a 36,000 square foot spa; 18,000 square feet of meeting
space; 6 designer retail boutiques; and 5 heated indoor and outdoor
pools. Borgata offers online gaming within the state of
New Jersey through its real-money
gaming sites, BorgataCasino.com and BorgataPoker.com. Borgata is an
indirect wholly owned subsidiary of MGM Resorts International
(NYSE: MGM). For more information about Borgata, please visit
theborgata.com or follow Borgata on Facebook and Twitter.
About MGM Resorts International's M life Rewards:
M
life Rewards is MGM Resorts International's premier rewards
program. Members earn benefits at 17 world-renowned MGM Resorts
destinations including Bellagio, ARIA, Vdara, MGM Grand, The
Signature at MGM Grand, Mandalay Bay, Delano Las Vegas, The Mirage,
Monte Carlo, New York-New York, Luxor, and Excalibur in
Las Vegas; Beau Rivage and Gold
Strike in Mississippi, MGM Grand
Detroit, MGM National Harbor in Maryland and the newest addition, Borgata in
Atlantic City, which launches the
program June 7, 2017. With just one
card, M life Rewards members have access to experiential rewards,
personalized offers and exclusive benefits such as special room
rates, pre-sale entertainment and fight tickets, priority
reservations, and invitations to members-only events. Preferred
relationships, including Hyatt, Southwest Airlines, Royal Caribbean
International and Avis Budget Group, provide members additional
value, access and offers throughout the world on land, air and sea.
For more information, visit mlife.com or connect on Facebook or
Twitter.
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SOURCE Borgata Hotel Casino & Spa