Axalta Presents Its Color and Process Optimization Expertise at Automotive Engineering Expo 2017 in Germany
May 19 2017 - 9:29AM
Business Wire
Axalta Coating Systems (NYSE: AXTA), a leading global supplier
of liquid and powder coatings, will exhibit at the Automotive
Engineering Expo (AEE) 2017 in Nuremberg, Germany, on May 30 and
31, 2017. The trade fair focuses on the car body process chain,
from concept through final assembly. Axalta will be located at
stand 404 in Hall 12.
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A page from Axalta's 2016 Global
Automotive Color Popularity Report which helps automakers
understand color trends and car buyer color preferences. (Graphic:
Axalta)
In keeping with its exhibition theme, Your World. Our Color.
Built for Performance., Axalta will emphasize its
supplier-of-choice qualities by presenting its Harmonized Coating
TechnologiesTM process optimization. This approach provides light
vehicle OEMs with coating formulations and application systems
designed to increase productivity, save energy, and reduce costs in
vehicle manufacture. Axalta will also convey in-depth information
on its color capabilities, including its global Color Popularity
Report, an important tool that has helped light vehicle
manufacturers to understand car buyer color preferences since 1953.
The stand will also display the front end of a car to illustrate
the paint layers manufactured by Axalta, from electrocoated metal
and primers, to basecoats and clearcoats, using Axalta’s Color of
the Year 2017 – Gallant Gray. Axalta developed Gallant Gray based
on the latest trends in automotive colors.
“AEE 2017 is an ideal forum for discussing car body developments
and the paint process,” says Dr. Klemens Bartmann, Global
Technology Director at Axalta Coating Systems. “We’re excited to
have the opportunity to provide our insights and expertise
regarding application technology for automotive coatings. Axalta’s
technologies are designed to benefit OEMs by offering improved
direct run rates, process stability, and coating transfer
efficiency while achieving premium appearance levels.”
For more information on Axalta, please visit axalta.com, or
visit Axalta at AAE 2017 in Hall 12 on stand 404.
About Axalta Coating Systems
Axalta is a leading global company focused solely on coatings
and providing customers with innovative, colorful, beautiful and
sustainable solutions. From light OEM vehicles, commercial vehicles
and refinish applications to electric motors, buildings and
pipelines, our coatings are designed to prevent corrosion, increase
productivity and enable the materials we coat to last longer. With
more than 150 years of experience in the coatings industry, the
approximately 13,000 people of Axalta continue to find ways to
serve our more than 100,000 customers in 130 countries better every
day with the finest coatings, application systems and technology.
For more information visit axalta.com and follow us @Axalta on
Twitter and on LinkedIn.
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DA Public Relations LtdChantal Bachelier-MooreD +44 207 692
4964chantal@dapr.com
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