INDIANAPOLIS, May 18, 2017 /PRNewswire/ -- This weekend,
thousands of fans will flock to the Racing Capital of the World to
watch their favorite drivers qualify for the 101st
running of the Indianapolis 500
during Crown Royal Armed Forces Weekend. And starting this year,
those fans will have the opportunity to permanently cement the
names of their military heroes at the track in recognition of their
generous sacrifice.
Inspired by the iconic Yard of Bricks marking the track's finish
line, Crown Royal and Indianapolis Motor Speedway (IMS) have
erected a brick Wall of Gratitude to display the names of military
members past and present. Located in the infield at New Myers Drive
and 6th Street (next to the Crown Royal tent), fans 21+
can submit names to be engraved on gold plates permanently affixed
to the brick wall as a small token of appreciation for their
selfless service. And throughout the weekend, Crown Royal will be
randomly surprising select nominators with VIP race experiences and
tickets.
Race-goers can also stop by the Crown Royal tent to assemble
care packages for troops overseas, interact with custom photo
booths that facilitate local charity donations and sample various
whiskies. The full schedule for submissions to the Wall of
Gratitude is below:
- Crown Royal Armed Forces Weekend
-
- Friday, May 19 through
Sunday, May 21: 11 a.m.-5 p.m.
- Indianapolis 500 Race
Weekend
-
- Friday, May 26: 10 a.m.-4 p.m.
- Saturday, May 27: 9 a.m.-1 p.m.
- Sunday, May 28: 7 a.m.-12 p.m.
"Serving one's country is, without a doubt, among the most
generous things a person can do," said Jim
Ruane, Director of Crown Royal. "We look forward to seeing
the Wall of Gratitude filled to the top with names of servicemen
and women as we toast to their honor during Crown Royal Armed
Forces Weekend and the Indy 500 – rooted in remembrance and
celebration of our nation's heroes."
Building upon the legacy of Crown Royal's "Your Hero's Name
Here" program, 2017 marks the sixth
straight year the whisky maker has partnered with IMS to recognize
the most generous among us – the true kings and queens of their
communities – in one-of-a-kind ways.
"This is a fitting and unique way to honor our military heroes
during the Month of May at the Racing Capital of the World," said
IMS President J. Douglas Boles.
"Crown Royal's Wall of Gratitude and the chance it provides to
celebrate our military members and veterans will be a highlight for
many fans visiting the track."
Crown Royal's "Live Generously and Life Will Treat You Royally"
campaign aims to inspire generosity in all of its many forms,
building upon the brand's longstanding history of celebrating
military heroes – from giving veterans the royal treatment at pro
sporting events, to helping a blinded soldier see his hometown in a
novel way, to year-round collection of care packages for deployed
troops.
Crown Royal asks that all race fans honor generously, but drink
in moderation.
About Crown Royal
Crown Royal Canadian Whisky is the
number-one selling Canadian whisky brand in the world and has a
tradition as long and distinctive as its taste. Specially blended
to commemorate a grand tour of Canada made by King George VI and Queen
Elizabeth of Great Britain
in 1939, Crown Royal's smooth, elegant flavor and gift-worthy
presentation reflect its regal origins – it is considered the
epitome of Canadian whisky. For more information, visit
www.crownroyal.com. Crown Royal encourages all consumers to please
enjoy responsibly.
About Diageo
Diageo is a global leader in beverage
alcohol with an outstanding collection of brands including
Johnnie Walker, Crown Royal, Bulleit
and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas,
Captain Morgan, Baileys, Don Julio,
Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (DEO) and
the London Stock Exchange (DGE) and our products are sold in more
than 180 countries around the world. For more information about
Diageo, our people, our brands, and performance, visit us at
www.diageo.com. Visit Diageo's global responsible drinking
resource, www.DRINKiQ.com, for information, initiatives and ways to
share best practice.
Follow us on Twitter for news and information about Diageo North
America: @Diageo_NA.
Celebrating life, every day, everywhere.
Contacts
|
|
Kelly
Greenawalt
|
Jamie
Hakim
|
Taylor,
704-644-6915
|
Diageo,
646-223-2314
|
KGreenawalt@taylorstrategy.com
|
Jamie.Hakim@diageo.com
|
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SOURCE Diageo