SPYR Looking to Carve Out Niche in Fast-Growing eSports
Space
BONITA, CA-(Marketwired - May 18, 2017) - The headline
"Global MMO Games Market to grow with a CAGR of 10.2% by
2025" was blazoned across a digital report about the current
online gaming industry. As readers of financial news know, a 10.2%
compound annual growth rate is indeed impressive, but the acronym
MMO is what tells the real story: Massively Multiplayer Online
games or MMOs are growing at a rate that far surpasses the
industry's projected 10.2% CAGR. And SPYR, Inc. (OTCQB: SPYR) is
paving its way with its flagship MMO game Pocket Starships.
To understand the future of gaming it is important to appreciate
its history. Not long after Pong made its debut on TV screens
across America, students in Stanford University's Artificial
Intelligence Lab began playing a game called SpaceWar, and competed
in the Intergalactic SpaceWar Olympics for a chance to win a year's
subscription to Rolling Stone Magazine. The year was 1972.
The 1980s saw Atari's Space Invaders Championships and the
creation of The US National Video Game Team, but it was in 1997
when the concept of eSports, or electronic sports, became viable,
drawing participation from over 2,000 players to the Red
Annihilation tournament for the first person shooter game Quake.
Shortly after that, the Cyberathlete Professional League was
founded, and in 1999 the league began offering prize money.
Mobile gaming (think GameBoy and Tetris) took the industry -
quite literally - to new places, and allowed players to interact on
pocket-size devices. The introduction of each new game and each new
gaming platform expanded the gaming universe exponentially, and
paved the way for MMO interactive games like SPYR's Pocket
Starships.
Since that time multiplayer games like League of Legends,
Counter Strike, Halo, and even Minecraft, have dominated not only
gaming devices, but also the attention of investors in the gaming
and eSports markets. In 2016, the total prize money awarded across
all eSports games was $93.3 million. In early 2017, universities in
the US began adding eSports to both the academic as well as the
athletic curriculum, with one women's college in Missouri offering
scholarships to eSports student athletes. The Olympic Council of
Asia recently announced that it will include eSports in the 2018
Asian Games and make it a medal sport in 2022.
What this means for gamers and investors is a brighter spotlight
on both game development as well as technology enhancements.
As the gaming industry has grown, so too has the technology.
Gamers are no longer limited to TV screens, consoles or static
boxes, but can now play on a variety of mobile devices as well. But
frequently, gaming interactions are limited to playing against
those on similar devices.
What SPYR has with its game Pocket Starships is a unique and
true cross-platform game that can be played in real time on a
variety of devices. So whether you are playing on your Apple or
Android phone, laptop, desktop, iPad or Kindle, all gamers can play
together and against one another in the same game universe.
This platform will allow SPYR to effectively position and market
their games to a wider gaming audience, and reach both recreational
as well as competitive players. Furthermore, it cultivates interest
(and potential customers) from across a wide demographic band.
Women have historically been less active in MMO games, generally
preferring single player app games. But with access to MMOs like
Pocket Starships through social media portals such as Facebook and
VK.com, the European network, more and more women and baby boomers
are entering the MMO arena.
Where the investment return lies is in the game itself. Mobile
games with a high level of interactivity and constant updates are
the games that keep gamers enthralled and playing. Within one month
of releasing a game update, SPYR reported a 23% increase in the
average revenue from each paying user, and a 7.8% increase in the
average spend on each in-app purchase. In 2016, Apple Inc. reported
that over 76% of app revenues were generated by games.
Game developers and producers have a vast frontier ahead of
them. With data indicating that more people watched the League of
Legends World Championship Finals than watched LeBron James'
compelling performance in the 2016 NBA Championships, and estimates
showing an increase in market revenues from just over $100 billion
to almost $130 billion by 2020, massive is indeed the operative
word in MMO games.
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