Rocket Fuel Expands Brand Capabilities with Native Advertising Powered by Artificial Intelligence
May 17 2017 - 9:00AM
Business Wire
Brands Gain Reach and Provide Access To Quality
Native Inventory Through Rocket Fuel Predictive Marketing
Rocket Fuel (NASDAQ:FUEL), a predictive marketing platform,
today announced native advertising capabilities to help agencies
and brands bolster their digital marketing campaigns. Through
existing partnerships with suppliers including DoubleClick Ad
Exchange, Nativo Open, PubNative, Sharethrough and TripleLift,
Rocket Fuel now provides seamless access to high-quality native
inventory that allows clients to increase authentic engagement with
target audiences in the moments where they will be most
receptive.
“As agencies and brands strive to anticipate consumer needs and
deliver authentic, relevant experiences for consumers, we’ve seen
the opportunity for our clients to leverage native as an extension
of their existing campaigns,” said John Genna, VP of Product
Marketing at Rocket Fuel. “At Rocket Fuel, native is simple,
scalable, and much more effective at leveraging our predictive
marketing platform and the quality inventory of our partners.”
The demand for native is quickly growing. BI Intelligence
predicts that by 2021, 74 percent of total US display revenue will
be native, up nearly 25 percent since 2015. Rocket Fuel addresses
this need by integrating its predictive marketing platform into
partner native supply to access best in-feed and recommendation
widget native inventory. This technology ultimately allows
marketers to stand out through the noise and capture consumer
attention across multiple partners and devices during the moments
that matter.
“With its integration with the TripleLift Native Exchange,
Rocket Fuel's customers can now access over 30 billion in-feed
native ads monthly across hundreds of the world's best publishers,"
said Ari Lewine, Co-Founder and Chief Strategy Officer of
TripleLift. "Rocket Fuel's AI-driven platform can identify the
opportune moments to bid on native inventory combined with the
superior effectiveness of native ads represents the evolution of
programmatic advertising.”
"We're excited that advertisers on the Rocket Fuel platform will
be able to leverage its sophisticated use of real time data and
superior platform performance against the premium publisher
inventory of over 1200 sites and apps on the Sharethrough
Exchange," said Alex White, VP Product Marketing, Sharethrough.
"It's great to see a company like Rocket Fuel investing in creating
high quality native ad experiences that don't disrupt the user
experience and enabling them at scale."
Currently, the Rocket Fuel Native offering is an open beta for
current clients who seek to add contextually relevant, engaging
content to their campaigns. To learn more about Rocket Fuel’s
Native offering, please contact sales@rocketfuelinc.com.
About Rocket Fuel
Rocket Fuel is a predictive marketing software company that uses
artificial intelligence to empower agencies and marketers to
anticipate people’s need for products and services.
Headquartered in Redwood City, Calif., Rocket Fuel has more than
20 offices worldwide and trades on the NASDAQ Global Select Market
under the ticker symbol “FUEL.” Rocket Fuel, the Rocket Fuel logo,
Moment Scoring, Advertising That Learns and Marketing That Learns
are trademarks or registered trademarks of Rocket Fuel Inc. in the
United States and other countries.
About TripleLift
TripleLift is the industry's first and largest programmatic
native advertising platform. The company's technology allows brands
to amplify content through in-feed native ads that match the unique
look and feel of thousands of publishers. Publishers leverage
TripleLift's technology to create a new revenue stream by
monetizing their in-feed inventory. For more information about
TripleLift, please visit triplelift.com.
About Sharethrough
Founded in 2008, Sharethrough is the leading global native
advertising platform, helping publishers maximize revenue and
brands earn meaningful attention by powering ads that fit into -
rather than interrupt - the audience experience. Sharethrough's
flagship product, Sharethrough for Publishers (SFP), is a native
advertising Supply Side Platform used by the world's largest
publishers to power their complete monetization strategy for
in-feed native ad inventory across mobile, tablet and desktop.
Sharethrough is headquartered in San Francisco, with offices in New
York, Chicago, Los Angeles, Austin, Detroit, London, Tokyo and
Toronto.
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version on businesswire.com: http://www.businesswire.com/news/home/20170517005365/en/
Bite Communications for Rocket FuelBethany Mullinix,
415-817-9990Rocket_Fuel@biteglobal.com
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