TechTarget Accelerates Marketing ROI with Automated Target Profile Delivery
May 16 2017 - 11:09AM
Business Wire
Latest release of Company’s Priority Engine purchase intent
insight platform makes it easier to manage highly segmented
marketing and sales efforts
Today at the SiriusDecisions Summit, purchase intent-driven
marketing and sales services company TechTarget, Inc. (Nasdaq:
TTGT) announced the latest release of IT Deal Alert Priority
EngineTM, its SaaS-based purchase intent insight platform that
provides direct, real-time access to ranked accounts and named
prospects actively researching enterprise technology purchases in
specific markets. The new release includes the launch of Automated
Target Profile Delivery, which allows marketing teams to set up
multiple ideal customer profiles (ICPs) within Priority Engine and
automatically deliver in-depth purchase intent intelligence and new
prospects weekly directly into their CRM and Marketing Automation
platforms.
Already the leading provider of real purchase intent insight for
technology marketing and sales teams, TechTarget is now making it
easier than ever for marketing and sales teams to integrate this
data directly into their workflows at scale to realize more ROI
faster.
“B2B marketers are very busy trying to manage campaigns, data,
leads and platforms across multiple vendors. The release of
Automated Target Profile Delivery dramatically streamlines their
workflow so they can the most out of Priority Engine,” said Andrew
Briney, senior vice president of products, TechTarget. “By
automating delivery of prospects and real purchase intent against
each one of these profiles, marketers spend less time processing
and more time doing. This value is significant for our customers as
they typically have 16 separate Target Profiles they manage against
on average, with some managing more than 50.”
These new enhancements allow marketing teams to drive superior
marketing and sales activation and ROI by:
- Fueling the martech stack with active
prospects and accounts aligned directly to Target Profiles
- Easily managing multiple profiles and
personae for more effective segmentation and nurturing
- Supporting multi-tiered Account-Based
Marketing (ABM) initiatives
- Enabling streamlined prospect
distribution to different stakeholders within the sales
organization or channel partners customized by each sales rep’s
territory of prioritized active accounts
“In just 5 months of using Priority Engine, we’ve seen these
contacts and accounts generate about $1M in net new pipeline which
represents 20X ROI on our investment,” said James Lomonaco, senior
director, demand generation and marketing operations, Pyramid
Analytics. “This 20x pipeline ROI is remarkable by any measure, and
when you factor in the very low effort and couple that with an
efficient cost per active contact sourced from Priority Engine, the
value delivered thus far makes this a powerful marketing tool.”
Unlike similar offerings, Priority Engine provides far more
in-depth views of the purchase intent and topical interests of
accounts and individuals. These views are made possible by the
depth of content it provides across its extensive network of more
than 140 technology-specific websites and over 10,000 topic
categories. This content is specifically designed to aid enterprise
technology buyers in making real purchase decisions. TechTarget
helps marketing and sales teams understand behavior and audience
activity in ways that are not available from other methods and
broadens total addressable market to include more real accounts and
prospects who are actively researching solutions. Automated Target
Profile Delivery allows marketers to more efficiently leverage this
insight for very real gains.
"There are two types of behavioral data that help you understand
buyer intent: internal data from your own systems and external data
from providers," says Kerry Cunningham, Sr. Research Director of
Demand Creation Strategies at SiriusDecisions. “Buyers engage in a
wide variety of buying-related activities during their journey,
with most of those activities not visible within marketers’
systems. Whether executing demand generation or account-based
marketing, to understand who is actually in-market for your
solutions, you must look to external data sources. The more easily
you can analyze and leverage this data in your own marketing
efforts, the more significant competitive advantage you can
gain."
TechTarget will be featuring its industry-leading portfolio of
purchase intent-driven solutions at SiriusDecisions Summit (Booth
435) in Las Vegas May 16-18, 2017.
To learn more, please contact us at
PriorityEngine@TechTarget.com today.
About TechTarget
TechTarget (Nasdaq: TTGT) is the global leader in purchase
intent-driven marketing and sales services that deliver business
impact for enterprise technology companies. By creating abundant,
high-quality editorial content across more than 140 highly targeted
technology-specific websites, TechTarget attracts and nurtures
communities of technology buyers researching their companies’
information technology needs. By understanding these buyers’
content consumption behaviors, TechTarget creates the purchase
intent insights that fuel efficient and effective marketing and
sales activities for clients around the world.
TechTarget has offices in Beijing, Boston, London, Munich,
Paris, San Francisco, Singapore and Sydney. For more information,
visit techtarget.com and follow us on Twitter @TechTarget.
(C) 2017 TechTarget, Inc. All rights reserved. TechTarget and
the TechTarget logo are registered trademarks and IT Deal Alert and
Priority Engine are trademarks of TechTarget. All other trademarks
are the property of their respective owners.
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version on businesswire.com: http://www.businesswire.com/news/home/20170516006252/en/
TechTargetGarrett Mann, 617-431-9371Director of
Marketinggmann@techtarget.com
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