Dollar General Announces Exclusive Share a Coke® Military Campaign
May 08 2017 - 10:00AM
Business Wire
Campaign to honor the military community and
provide $25,000 donation to the USO
In celebration of Coca-Cola Day today and during May’s Military
Appreciation Month, Dollar General (NYSE: DG) proudly announces it
is teaming up with Coca-Cola on a new Share a Coke® patriotic can
series honoring service members, veterans and their families.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20170508005756/en/
Dollar General Announces Exclusive Share
a Coke® Military Campaign (Photo: Business Wire)
Dollar General will exclusively offer the Coca-Cola Share a
Coke® military 16-ounce can collection from Memorial Day through
Labor Day 2017. Each 16-ounce can will be available for purchase
for $1 each and allow customers to salute a veteran, service
member, military spouse, military mom or military dad. The
patriotic can also commemorates Coca-Cola’s partnership with the
United Service Organizations (USO) by prominently featuring the USO
badge.
During the campaign, customers are encouraged to recognize and
thank the military community on social media by posting their
message and a photo of themselves with one of the military
Coca-Cola cans using the #CokeDGSupportMilitary hashtag. Customers
are also encouraged to be a force behind the forces by sending a
message to service members through the USO at
www.destinationcoke.com. The USO will display the messages
collected at USO locations globally.
Dollar General and Coca-Cola are proud to support the USO, an
organization dedicated to helping service members stay connected to
family, home and country, throughout their service to the nation.
As such, Dollar General and Coca-Cola plan to make a $25,000
donation to the USO at the conclusion of the campaign in
September.
“Dollar General is excited to partner with Coca-Cola to
recognize our military community this summer,” said Todd Vasos,
Dollar General’s CEO. “From founding the Paychecks for Patriots
program, which supports service members transition to civilian life
by finding meaningful employment opportunities, to the company’s
military employee resource group and showing support with exclusive
military discounts, Dollar General is proud of its ongoing support
of our military community.”
For additional information, product photographs or items to
supplement a story, please visit the Dollar General Newsroom or
contact the Media Relations Department at 1-877-944-DGPR (3477) or
via email at dgpr@dg.com.
About Dollar General Corporation
Dollar General Corporation has been delivering value to shoppers
for over 75 years through its mission of Serving Others.
Dollar General helps shoppers Save time. Save money. Every day!® by
offering products that are frequently used and replenished, such as
food, snacks, health and beauty aids, cleaning supplies, basic
apparel, housewares and seasonal items at low everyday prices in
convenient neighborhood locations. With 13,429 stores in 44 states
as of March 3, 2017, Dollar General is among the largest discount
retailers in the United States. In addition to high quality private
brands, Dollar General sells products from America's most-trusted
brands such as Procter & Gamble, Kimberly-Clark, Unilever,
Kellogg's, General Mills, Nabisco, Hanes, PepsiCo and
Coca-Cola.
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version on businesswire.com: http://www.businesswire.com/news/home/20170508005756/en/
Dollar General CorporationCrystal Ghassemi,
615-855-5210crystal.ghassemi@dg.comorMedia Hotline1-877-944-DGPR
(3477)dgpr@dg.com
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