NEW YORK,
April 28, 2017
/PRNewswire/ -- Girl Starter (the
"Company"), a transmedia company that provides
platforms to activate girls in entrepreneurship and business
leadership, debuts its first reality TV show, Girl Starter,
tonight. The show, which will air Fridays on TLC at 7 p.m. EDT, follows eight young
entrepreneurial women competing for $100,000 of seed funding and services to help
transform their business concept from an idea to a
reality.
The contestants, who hail from Columbus to Los Angeles and a diverse variety of
backgrounds, share a common drive and passion for business that has
led them to risk it all for the chance to start their own. Girl
Starter is designed to guide them through the six steps of
early-phase business building: start it, plan it, prove it, build
it, brand it and fund it. At each step, the contestants will
participate in new challenges designed to test their
entrepreneurial acumen, created by a slew of mentors, investors,
business leaders and celebrities who appear on the show.
"The Girl Starter TV series is a new way to mix
business with entertainment to inspire young women and their
families nationwide, empowering them to become the next generation
of business leaders," says the Company's co-founder and
CEO Jeannine Shao Collins. "We are committed to providing all
girls the tools, knowledge and confidence they need to achieve
their professional dreams."
Al Roker Entertainment served as the series' production
partner and Al Roker as executive
producer. "What's so special about this show is that it's
entertaining and fun but, most importantly, it's packed with
takeaways on leadership development," says Roker.
Staples, Inc., a longtime supporter of small business
initiatives, is Girl Starter's presenting sponsor. "At the
very core of Staples is the entrepreneurial spirit that helped
found our company 30 years ago. This show perfectly aligns with
those values," says Frank Bifulco,
chief marketing officer of Staples. "Girl Starter provides
young women and girls with opportunities to succeed and thrive as
the type of leaders that continue to inspire our
organization."
In addition to Staples, key sponsors include
Visa, Vera Bradley, Microsoft, U.S. Air Force, Pilot Pen,
AT&T and Klarbrunn Sparkling Water.
For more information, please visit
GirlStarter.com, and check your local listings
for Girl Starter airdates and times.
ABOUT GIRL STARTER
Girl Starter is
a revolutionary transmedia entertainment and technology company
that activates, amplifies, mentors, and funds the next generation
of female business leaders and innovators. Anchored by a reality
television series premiering on TLC on April
28, 2017, and airing Friday nights, Girl Starter will reach
young women everywhere with actionable content via social media,
our digital platform, GirlStarter.com,
and a 10-city live tour traveling the U.S. this spring.
ABOUT AL ROKER ENTERTAINMENT
Al
Roker Entertainment is a leading producer of original,
award-winning TV programs and digital content. Led by
thirteen-time Emmy award winning TV personality and trusted
multi-media authority Al Roker, ARE
produces all forms of content for distribution across a variety of
platforms around the world, including: broadcast, cable, digital,
OTT, and streaming technologies.
Launched in 1994, ARE has produced a variety of
breakthrough unscripted, scripted and digital programming for top
cable networks which include The Weather Channel, Food Network,
Discovery Channel and Lifetime, among others. Shows include
the Weather Channel hit "Coast Guard Alaska" and its popular spin
offs, "Coast Guard Florida" and "Coast Guard: Cape
Disappointment-Pacific Northwest." Recently, the company also
produced the reality-based "DEA" program for Spike TV, "Kimberly's
Simply Southern" for GAC, "Celebrity Holiday Homes" for HGTV and
digital programs "The Graduates NYC" for Aspire.tv and "BizWireTV"
in partnership with Business Wire. Recently, Al Roker formed Roker Media to develop
programming for live streaming video platforms, and Roker Labs to
develop data and analytics for live streaming brands, programmers
and platforms.
ABOUT STAPLES, INC.
Staples helps
small business customers make more happen by providing a broad
assortment of products, expanded business services and easy ways to
shop – in stores, online via mobile or through social apps. Staples
Business Advantage, the business-to-business division, caters to
mid-market, commercial and enterprise-sized customers by offering a
one-source solution for the products and services they need,
combined with best-in-class customer service, competitive pricing
and a state-of-the-art ecommerce site. Headquartered outside of
Boston, Staples, Inc. operates
throughout North and South
America, Asia, Australia and New
Zealand. More information about Staples (NASDAQ: SPLS) is
available at www.staples.com.
ABOUT TLC
Offering remarkably
relatable real-life stories without judgment, TLC shares everyday
heart, humor, hope, and human connection with programming genres
that include fascinating families, heartwarming transformations,
and life's milestone moments. In 2017 to-date, TLC
ranks as the #7 ad-supported cable network in Prime among
W25-54.
TLC is a global brand available in more than 89 million
homes in the US and 332 million households around the world.
A destination online, TLC.com offers in-depth fan sites and
exclusive original video content. Fans can also interact with TLC
through social media on Facebook, Instagram, Pinterest and @TLC on
Twitter as well as On Demand services, YouTube and mobile
platforms. TLC is part of Discovery Communications (NASDAQ: DISCA,
DISCB, DISCK), the world's #1 pay-TV programmer reaching 3 billion
cumulative viewers in 220 countries and territories.
Contacts:
Ed
O'Donnell
ed@girlstarter.com
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SOURCE Girl Starter