BRADENTON, Fla., April 27, 2017 /PRNewswire/ -- Champs Sports
today launches the latest installment of its "The Moment"
franchise, with Episode Three highlighting star NFL wide receiver
Julio Jones of the Atlanta Falcons
and Atlanta-based hip-hop trio
MIGOS.
"The Moment" is a Champs Sports franchise that provides a
platform for professional athletes to share inspirational stories
rooted in their personal journeys to success through musical
collaborations.
Following two earlier successful collaborations between elite
athletes and iconic artists, the third episode spotlights
Julio Jones as he lives in his
"moment" standing at the top of his sport. Julio's passion to
play at a young age helped him stop at nothing to make his dreams
of getting into the NFL a reality. After another stellar
regular season, highlighted by a fourth Pro Bowl selection, a
300-yard receiving game, and ending with a trip to the Super Bowl
with the Falcons, Julio's preparation is leading him from an eager
child interested in the sport to now being a perennial Pro Bowl
selection.
Inspired by his past, focused on his future, and living in "the
moment," Julio leads the Champs Sports audience through his
journey. The episode begins with Julio walking down the paved
streets of an Atlanta-based
neighborhood clad in Under Armour with the MIGOS soundtrack playing
until Julio approaches a group of young kids. In this time
frame, Jones begins to share his story beginning with, "As a kid… I
was a dreamer" to then interacting and playing with the youth in
the street. After spending time with the children and walking
further down the streets of Atlanta, Julio connects with MIGOS at the
iconic 11th Street Studios where MIGOS plays the title
song for the star athlete.
Through artfully captured photography and video, Julio Jones shares his personal story about the
importance of following your dreams coinciding with "The Moment"
that captures the Atlanta-based
connection and story between Julio
Jones and MIGOS. These young men have continued to push the
boundaries of sport and culture, allowing them to live out their
dreams.
The campaign spot includes an original track by MIGOS titled "11
Birds". In addition, there is a behind–the–scenes music video
starring MIGOS and Julio Jones,
featuring Under Armour product including the UA THREADBORNE SHIFT
footwear available now for $95 at
Champs Sports locations nationwide. MIGOS narrates an authentic
Atlanta journey to success story
alongside Julio. Through the lens of Champs Sports and
inspired by Under Armour, these leaders aim to inspire the youth to
forge their own path, and to persevere through adversity.
"We Know Game" is a declaration of the values Champs Sports
shares with its consumers: Perseverance, Achievement, Growth,
Community, and Optimism. Champs Sports is committed to
equipping its consumers for the win, no matter the landscape they
face in life. In the process, Champs Sports will provide
innovative platforms for athletes and other celebrities to share
their personal stories of living these values.
Champs Sports will look to inspire its consumers by bringing to
life other athletes' storytelling moments in future releases of
this series.
Campaign Imagery:
https://www.dropbox.com/sh/rfxz90fppywk9t5/AAAGa2ldFmMbhP4mKez_-Aj9a?dl=0
:30 Julio Jones "The Moment"
https://youtu.be/varsoNE6cbM
For more information on the "The Moment" Episode Three campaign,
visit www.champssports.com.
About Champs Sports:
Champs Sports, a member of the
Foot Locker, Inc. (NYSE: FL) family, is one of the largest
mall-based specialty athletic footwear and apparel retailers in
North America. Its product
categories include athletic footwear, apparel and accessories. This
combination allows Champs Sports to differentiate itself from other
mall-based stores by presenting complete product assortments for
the sports lifestyle enthusiast. There are more than 550
Champs Sports stores located throughout the United States, Puerto Rico, and
Canada.
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/champs-sports-launches-we-know-game---the-moment-episode-3-featuring-julio-jones-and-migos-300447122.html
SOURCE Champs Sports