Baidu’s DU Ad Platform Brings Video Ads, Trigger Ads, and iOS Support to Mobile Developers and Advertisers
April 26 2017 - 10:30AM
Business Wire
Baidu, Inc. (NASDAQ: BIDU) today announced that its
international mobile ad platform DU Ad Platform has significantly
bolstered its offerings for developers and advertisers worldwide.
In addition to its existing feature set, DU Ad Platform now
supports video ads and trigger ads on Android, and native ads on
iOS. The announcement was made at Baidu’s 2017 “AI-Enabled Ad
Platform” conference on April 26 in Beijing, China.
“These new features leverage Baidu’s AI technology bringing more
value to app developers and advertisers,” said General Manager of
Baidu’s Global Business Unit Mr. Johnson Hu. “We’re thrilled to
help advertisers reach their audience even more accurately, and
enable developers to effortlessly maximize their revenues.”
DU Ad Platform uses an AI-enhanced technology called “Peak
Selection Algorithm” to automatically maximize revenues from ad
campaigns. Its inventory covers more than 2 billion users across
200 countries and regions worldwide, and it has a customer base of
over 1,700 mobile developers.
“Our revenue has now reached a new level. DU Ad Platform has a
great advantage in its SDK security and payment cycle; we are very
satisfied with it. The platform has found a great balance between
monetization and user experience,” said VideoShow CEO Mr. Fangqing
Liu.
For more information about DU Ad Platform, visit the product
website at http://ad.duapps.com/en. Information about Baidu’s
international product family can be found at
http://global.baidu.com.
About Baidu
Baidu, Inc. is the leading Chinese language Internet search
provider. As a technology-based media company, Baidu aims
to provide the best and most equitable way for people to find what
they're looking for. In addition to serving individual Internet
search users, Baidu provides an effective platform for
businesses to reach potential customers. Baidu's ADSs
trade on the NASDAQ Global Select Market under the symbol "BIDU".
Currently, ten ADSs represent one Class A ordinary share.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170426005507/en/
Baidu, Inc.Josh FennSenior Marketing Managerglobal@baidu.com
Baidu (NASDAQ:BIDU)
Historical Stock Chart
From Aug 2024 to Sep 2024
Baidu (NASDAQ:BIDU)
Historical Stock Chart
From Sep 2023 to Sep 2024