SITO Mobile Announces More Senior Leadership Promotions
April 26 2017 - 8:30AM
Adam Meshekow Promoted to Chief Revenue
Officer
SITO Mobile Ltd. (NASDAQ:SITO), a leading mobile engagement
platform, today announced senior leadership promotions to
support the company’s continued growth and effectively steward the
product roadmap going forward. These changes are effective
immediately.
- Adam Meshekow, EVP Product & National Sales since September
2014, has been promoted to the newly created role of Chief Revenue
Officer, and will assume responsibility for all existing and new
revenue streams.
- Michael Blanche, SVP of Technology and Innovation since
January, has been promoted to the newly created role of Chief
Technology Officer. In this new role, Mr. Blanche will lead the
next phase of innovation and growth for the company, focusing on
identifying opportunities and developing technology that result in
a competitive advantage and deliver return on investment.
Each executive will report to SITO Mobile’s Interim Chief
Executive Officer, Rory O’Connell.
Mr. Meshekow joined SITO Mobile in February 2014. Prior to SITO
Mobile, Mr. Meshekow was responsible for mobile marketing and brand
management at Toys “R” Us, the largest toy and juvenile
products-focused retailer in the world. At Toys “R” Us he built the
mobile marketing business and drove more than $100 million in sales
through mobile coupons, rewards and other digital tactics. Mr.
Meshekow is considered an expert and valued thought leader in the
digital mobile marketplace and is an active advisor to digital
marketing companies including Kiip, a mobile engagement
platform.
Mr. Blanche joined SITO Mobile at the start of 2015 following
his role as Head of Product at Momentum, a successful SaaS based
education platform. His agile development approach, cloud expertise
and experience developing highly innovative customer-focused
outcomes has played a critical role in driving the company’s
success.
Mr. O’Connell stated, "I am delighted to announce the promotions
of these talented executives. Each has been instrumental in
building and growing SITO Mobile’s platform for connecting
marketers to location-based targeting capabilities and transparent
real-time insights and measurement. I am confident that their
expanded roles will position the company to maintain its strong
performance through the remainder of the year and beyond.”
Mr. O’Connell continued, “Adam is an accomplished executive who
possesses a thorough understanding of the digital and mobile
marketplaces and appreciates our clients’ needs. His track record
of driving sales growth is instrumental as we continue to build out
SITO Mobile’s product offerings and customer reach. Similarly,
Michael’s ability to navigate seamlessly between technological
innovation and marketplace demands makes him the ideal person to
assume the role as our first CTO. These promotions are another
important step in our efforts to strengthen our business, recognize
the best talent and position SITO Mobile for future growth and
success.”
About SITO Mobile Ltd.
SITO Mobile provides a mobile engagement platform that enables
brands to increase awareness, loyalty, and ultimately sales. For
more information, visit www.sitomobile.com.
Forward-Looking Statements
This press release contains "forward-looking statements" within
the meaning of the safe harbor provisions of the U.S. Private
Securities Litigation Reform Act of 1995. Forward-looking
statements are neither historical facts nor assurances of future
performance. Instead, they are based only on our current beliefs,
expectations and assumptions regarding the future of our business,
future plans and strategies, projections, anticipated events and
trends, the economy and other future conditions. Because
forward-looking statements relate to the future, they are subject
to inherent uncertainties, risks and changes in circumstances that
are difficult to predict and many of which are outside of our
control. Our actual results and financial condition may differ
materially from those indicated in the forward-looking statements.
Therefore, you should not rely on any of these forward-looking
statements. Important factors that could cause our actual results
and financial condition to differ materially from those indicated
in the forward-looking statements include, among others, sales
growth, our reliance on brand owners and wireless carriers, the
possible need for additional capital as well as other risks
identified in our filings with the SEC. Any forward-looking
statement made by us in this press release is based only on
information currently available to us and speaks only as of the
date on which it is made. We undertake no obligation to publicly
update any forward-looking statement, whether written or oral, that
may be made from time to time, whether as a result of new
information, future developments or otherwise.
Contacts:
Investor Relations:
Joseph Wilkinson
SVP Investor Relations
Joseph.Wilkinson@sitomobile.com
Media Relations:
Alexandra Levy
Silicon Alley Media
alex@siliconalley-media.com
RELATED LINKS
http://www.sitomobile.com
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