New Programs Launch Globally in May
Apple® today announced plans to launch dozens of new educational
sessions next month in all 495 Apple Stores ranging in topics from
photo and video to music, coding, art and design, and more. The
hands-on sessions, collectively called “Today at Apple,” will be
led by highly-trained team members, and in select cities
world-class artists, photographers and musicians, teaching sessions
from basics and how-to lessons to professional-level programs.
“At the heart of every Apple Store is the desire to educate and
inspire the communities we serve,” said Angela Ahrendts, Apple’s
senior vice president of Retail. “‘Today at Apple’ is one of the
ways we’re evolving our experience to better serve local customers
and entrepreneurs. We’re creating a modern-day town square, where
everyone is welcome in a space where the best of Apple comes
together to connect with one another, discover a new passion, or
take their skill to the next level. We think it will be a fun and
enlightening experience for everyone who joins."
The free programs focus on the features of Apple products
customers love most, across all skill levels and ages. For example,
an iPhone® user interested in photography can start with six How To
sessions that cover shooting, organizing, editing, and more. More
advanced photographers can join experiential Photo Walks that leave
the store to dive into techniques including light and shadow,
portraits and storytelling. Going further, a Photo Lab features
accomplished photographers on topics such as capturing candids,
building a brand on social media or simply sharing their
perspective.*
Apple will also offer special programs for families and
educators. Teachers can come together for Teacher Tuesday to learn
new ways to incorporate technology into their classrooms, or
aspiring coders of all ages can learn how to code in Swift™,
Apple’s programming language for iOS and Mac® apps.** Families can
join weekend Kids Hour sessions ranging from music making to coding
with robots. Small business owners can engage with global and local
entrepreneurs in the new Business Circuits program.*
Many sessions will be taught by new Creative Pros, the liberal
arts equivalent to Apple’s technical Geniuses. Each Creative Pro is
an expert in one or more areas of the arts, and highly trained to
pass along their knowledge to Apple users of all levels.
“Today at Apple” Programming
“Today at Apple” offers programs with more than 60 different
sessions in creative skills, including:
- Studio Hours are Apple’s version of a professor’s office
hours. Creative Pros host 90-minute sessions on topics from art and
design to documents and presentations. Anyone is welcome to bring
in a personal project for advice from experts, or to use the space
to work alongside others.
- Photo or Sketch Walks help attendees go beyond capturing
moments by exploring new techniques hands on as they interact in
their local community. Photo Walks include sessions such as framing
architecture or capturing action on video, while Sketch Walks
explore observational drawings, watercolor and brush techniques,
and more.
- Kids Hour is designed to spark imagination and creativity
through fun, hands-on projects. Sessions include coding with Sphero
robots, Creating Music with GarageBand®, and Making Movies Together
with iMovie®.
- Coding sessions are meant to introduce anyone to coding
through Swift Playgrounds™, an iPad® app designed to make coding
interactive and fun for beginners. These sessions will explore
coding concepts with the same code professional developers use
every day.**
- Photo Labs bring in talented photographers to experiment with
new techniques and styles or uncover a new point of view in
hands-on sessions. Similarly, Music Labs explore different genres
and beats to introduce new tools to musicians of all levels.*
- Pro Series take advanced users on a deep dive into Final Cut
Pro® X and Logic Pro® X with sessions on color correction and
grading to post production, or audio mixing to editing for emotion,
and more.*
- Perspectives and Performances, offered at select stores,
feature influential artists and musicians talking about their
creative process or sharing their talents live.
To deliver the new programs, each store will receive new Forum
Displays, mobile screens created by Apple’s design team
specifically for “Today at Apple” sessions, and updated seating and
sound.
“Today at Apple” will launch worldwide in May, with sessions in
every store.
*In select stores
**In most countries
Apple revolutionized personal technology with the introduction
of the Macintosh in 1984. Today, Apple leads the world in
innovation with iPhone, iPad, Mac, Apple Watch and Apple TV.
Apple’s four software platforms — iOS, macOS, watchOS and tvOS
— provide seamless experiences across all Apple devices and empower
people with breakthrough services including the App Store, Apple
Music, Apple Pay and iCloud. Apple’s more than 100,000 employees
are dedicated to making the best products on earth, and to
leaving the world better than we found it.
NOTE TO EDITORS: For additional information visit Apple’s PR
website (www.apple.com/pr), or call Apple’s Media Helpline at (408)
974-2042.
© 2017 Apple Inc. All rights reserved. Apple, the Apple logo,
Today at Apple, iPhone, Swift, Mac, GarageBand, iMovie, Swift
Playgrounds, iPad, Final Cut Pro and Logic Pro are trademarks of
Apple. Other company and product names may be trademarks of their
respective owners.
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version on businesswire.com: http://www.businesswire.com/news/home/20170425005656/en/
AppleAmy Bessette, 408-862-8012abessette@apple.comAshley
O’Brien, 408-862-1381ashley_obrien@apple.com
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