BEAVERTON, Ore., April 25, 2017 /PRNewswire/ -- Digimarc
Corporation (NASDAQ: DMRC), inventor of the Digimarc Discover®
platform featuring the imperceptible Digimarc Barcode, today
announced the hire of Aimee Arana as
executive vice president of sales and business development. Arana's
retail sales expertise will help Digimarc to manage complex sales
processes and account management of the world's largest retailers
and consumer products companies as it develops the market for
Digimarc Barcode. This hire is the latest development in the
company's program to evolve its leadership in concert with progress
in its key growth initiative.
Arana, who brings more than 20 years of consumer products and
retail sales experience to Digimarc, will be responsible for
managing the company's sales and business development teams, as
well as developing geographical and product market
strategies.
"As the retail industry evolves, there is a significant
opportunity for brands to harness digitalization," said Arana.
"Throughout my career working for a leading consumer products
company and selling to large retailers, I have observed the growing
influence of digital technologies. Digimarc Barcode is an amazing
invention that will help national and private brands, and their
trading partners, engage better with consumers, sell more
effectively and efficiently, and remain competitive in very
challenging markets."
Arana has a proven track record of leading and executing
successful sales and marketplace strategies on behalf of large
brands. Most recently, she was vice president and general
manager of the North America Women's Division at Nike. Her
responsibilities included management of customer relationships,
directing sales processes and driving sustainable business growth.
Her rise in the ranks at Nike included valuable international and
general management experience, including two years as general
manager, Nike Canada.
"Aimee has a deep understanding of consumer brands and retail
business environments, and an impressive track record of building
successful sales teams across multiple disciplines for one of the
world's leading consumer products companies," said Bruce Davis, chief executive officer at
Digimarc. "Given Aimee's strong affinity for client relations and
extensive retail sales management experience, we're confident she
will be a welcome addition to the Digimarc leadership team."
About Digimarc
Digimarc Corporation (NASDAQ: DMRC) is
a pioneer in the automatic identification of everyday objects such
as product packaging and virtually any media, including print,
images and audio. Based on the patented Intuitive Computing
Platform (ICP™), Digimarc provides innovative and comprehensive
automatic recognition technologies to simplify search, and
transform information discovery through unparalleled reliability,
efficiency and security. Digimarc has a global patent
portfolio, which includes over 1,100 granted and pending patents.
These innovations include state-of-the-art identification
technology, Digimarc Barcode, as well as Digimarc Discover®
software for barcode scanning, image recognition, and
more. Digimarc is based in Beaverton, Oregon, with technologies deployed
by major retailers and consumer brands, global banks, U.S. states,
film companies and professional sports franchises, among others.
Visit digimarc.com and follow us @digimarc to learn more about The
Barcode of Everything™.
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SOURCE Digimarc Corporation