SEPHORA Inside
JCPenney Stores Offer Same-Day Pick Up of Online Orders
Growth Spurs
Expanded Assortment Online and the Hiring of Over 800 Beauty
Consultants
PLANO,
Texas - (April 24, 2017) -
JCPenney [NYSE: JCP] and SEPHORA are making beauty accessible to
even more customers across the country with the addition of 70 new
SEPHORA inside JCPenney locations and 32 expansions beginning May
5. Introduced in 2006, SEPHORA inside JCPenney is an exclusive
beauty destination offering a curated selection of leading makeup,
fragrances, skin and haircare brands that will be available in
nearly 650 JCPenney stores in 2017.
"Creating a best-in-class beauty
experience in stores is one of our biggest advantages over the
competition. Since establishing the first Sephora inside JCPenney
over 10 years ago, beauty has become a formidable growth strategy
that makes our brick and mortar stores a dynamic and inspiring
place to shop," said Marvin R. Ellison, chairman and CEO of
JCPenney. "We are also taking an omnichannel approach to shopping
Sephora inside JCPenney by strengthening our technology and
infrastructure to reach new beauty customers through JCPenney.com.
We've launched the ability for customers to purchase Sephora online
and pick up their order at a JCPenney store the same day. This is
one example of how we're delivering on the customer's expectations
for accessibility and convenience."
With new innovations inspiring
constant demand for beauty, JCPenney has significantly expanded its
SEPHORA offering to include a broader assortment of products,
tools, shades, colors and fragrances available at JCPenney.com. And
soon, JCPenney will also introduce a new online feature that will
enable clients to book a comprehensive custom makeover with a
SEPHORA beauty consultant.
SEPHORA inside JCPenney shops
feature a unique open-sell environment encompassing up to 2,600
square feet of cosmetics, skincare, fragrance and beauty
accessories. In addition to the 70 new locations opening over the
next few months, 32 existing SEPHORA inside JCPenney shops will
expand in size by nearly 50 percent to accommodate more products
and client services, such as Benefit Brow Bars, which will be
introduced to 25 new and existing SEPHORA inside JCPenney
locations. A key component of the SEPHORA inside JCPenney
experience are the beauty consultants who provide unbiased expert
advice on color trends, skincare and grooming solutions. As part of
the beauty expansion, the Company will hire an additional 800
consultants nationwide.
SEPHORA inside JCPenney features
an expansive array of more than 50 brands including Origins®,
SEPHORA Collection, Kat Von D®, Make Up For Ever®, Nars®, Urban
Decay® and Kate Somerville®. Starting this spring, Clinique®, one
of America's leading cosmetic brands, as well as, Anastasia Beverly
Hills, belif, Laura Mercier®, Caudalie®, Farmacy®, Fresh® and
Tarte® will expand to additional SEPHORA inside JCPenney locations.
SEPHORA inside JCPenney also has new haircare brands such as Dry
Bar®, Living Proof® and Bumble and bumble® now available in stores.
To discover which brands meet their needs, clients are encouraged
to try and test product samples as specially trained beauty
consultants provide recommendations.
"We are exceptionally proud of our
SEPHORA inside JCPenney partnership. JCPenney is a powerhouse
retailer, and we are excited to share the SEPHORA experience with
even more JCPenney customers this year," said Satish Malhotra,
executive vice president and chief operating officer of Sephora
Americas. "As we celebrate 10 years together, we look forward to
serving more markets that we have not yet reached, inspiring our
new and existing clients to learn, play and get inspired by
beauty."
JCPenney is one of the only
retailers to offer a comprehensive beauty and fashion solution that
addresses women's aspirations for a pulled together head-to-toe
look. To encourage cross-promotion within the store, JCPenney
salons and SEPHORA inside JCPenney will support a special "Love
Mom" event planned for May 6, in participating stores. The
dedicated Mother's Day event will provide complimentary skin
and hair consultations, including Xpress Bar salon
touch-ups.
For a complete list of SEPHORA inside JCPenney
2017 openings, expansions and images, please visit
jcpnewsroom.com/SephorainsideJCPenney.
JCPenney Media
Relations
972-431-3400, jcpnews@jcp.com, @jcpnews
About JCPenney:
J. C. Penney Company, Inc. (NYSE:JCP), one of the nation's largest
apparel and home furnishings retailers, is on a mission to ensure
every customer's shopping experience is worth her time, money and
effort. Whether shopping jcp.com or visiting one of over 1,000
store locations across the United States and Puerto Rico, she will
discover a broad assortment of products from a leading portfolio of
private, exclusive and national brands. Supporting this value
proposition is the warrior spirit of over 100,000 JCPenney
associates worldwide, who are focused on the Company's three
strategic priorities of strengthening private brands, becoming a
world-class omnichannel retailer and increasing revenue per
customer. For additional information, please visit jcp.com.
About SEPHORA
Americas
Bold, Boundless, addictive - SEPHORA. A revolutionary beauty
retailer, SEPHORA has been changing the face of prestige cosmetics
since its industry-shaking debut in 1970s Paris. SEPHORA was
acquired by leading luxury group LVMH Moët Hennessy Louis Vuitton
in 1997 and launched its innovative concept stateside in 1998,
where its dynamic, open-sell atmosphere evolved by merging the
freedom of experimentation and product discovery with the expertise
of personal consultants. Today, stores are home to a curated
assortment of 200 world-class brands - including classics, cult
favorites, emerging collections and SEPHORA's own private label,
SEPHORA COLLECTION - and feature more than 14,000 unique products
across makeup, skincare, perfume, haircare, body, professional
tools, and more. Powered by SEPHORA University, SEPHORA is the
beauty education hub, offering customized consultations at the
Beauty Studio, a variety of complimentary classes and one-on-one
service from Personal Beauty Advisors, along with exclusive retail
technology including SKINCARE IQ, COLOR IQ and Scentsa, resulting
in the most expansive educational services in beauty retail. With
over 1,780 locations in 29 countries - including 370 in North
America and 546 SEPHORA inside JCPenney locations - SEPHORA is an
international force in beauty. Adding to its global retail network,
SEPHORA's award-winning website, SEPHORA.com, and its every-growing
presence on Twitter, Facebook and Pinterest, make it the world's
premier digital beauty destination. SEPHORA's vibrant, interactive
online community, Beauty Talk, amplifies the in-store experience by
offering clients exclusive access to personalized beauty advice
from SEPHORA's PRO Artistry Team and provides a platform for open
dialogue with beauty aficionados from around the world. For the
latest in beauty, please visit SEPHORA.com.
###
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The issuer of this announcement warrants that they are solely
responsible for the content, accuracy and originality of the
information contained therein.
Source: J. C. Penney Company, Inc. via Globenewswire
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