Avery Dennison RFID Announces Partnership with Target
April 03 2017 - 7:00AM
Business Wire
Avery Dennison (NYSE: AVY) has announced a global Radio
Frequency Identification (RFID) partnership agreement with Target
Corporation, as part of Target’s deployment of RFID technology to
more than 1,600 stores to help maximize inventory availability and
deliver an enhanced guest experience. This deployment is the
largest of its kind.
Target is leveraging Avery Dennison's broad UHF RFID portfolio
for a variety of category and performance needs, including apparel
and a number of home products. In addition, Avery Dennison RFID
tags have been seamlessly integrated with current trim products to
optimize the branding of the garments being tagged.
“In the apparel industry, having an accurate picture of stock
availability is an important driver for retailers to deliver an
optimized omnichannel experience. We are honored to be selected by
Target as a key business partner for this initiative,” said Bill
Toney, vice president for RFID Market Development at Avery
Dennison.
RFID technology uses radio waves to identify and track tags
attached to objects and the tags can store information
electronically. It is increasingly relied upon by retailers not
only for supply chain activity, but also to create a seamless
experience for apparel customers.
Avery Dennison, the world’s largest UHF RFID partner in the
retail industry with more than 800 patents and applications, is
driving much of that technology.
About Avery Dennison
Avery Dennison (NYSE: AVY) is a global leader in
pressure-sensitive and functional materials and labeling solutions
for the retail apparel market. The company’s applications and
technologies are an integral part of products used in every major
industry. With operations in more than 50 countries and more than
25,000 employees worldwide, Avery Dennison serves customers in the
consumer packaging, graphical display, logistics, apparel,
industrial and healthcare industries. Headquartered in Glendale,
California, the company reported sales of $6.1 billion in 2016.
Learn more at www.averydennison.com.
About Avery Dennison RFID
Avery Dennison Retail Branding and Information Solutions (RBIS)
is a global leader in Radio Frequency Identification (RFID)-enabled
solutions with more than 800 patents, and applications and global
manufacturing capabilities that have produced more than 7 billion
RFID tags and labels. Avery Dennison has an industry-leading
solution development team that supports customers from business
case development to complete solution roll-out. For more
information, visit averydennison.com/RFID, and follow Avery
Dennison RFID on LinkedIn.
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Avery Dennison RBISLiz Peters, (508)
948-8365liz.peters@averydennison.com
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