ANN ARBOR, Mich., March 20, 2017 /PRNewswire/ -- Domino's Pizza
(NYSE: DPZ), the recognized world leader in pizza
delivery, is launching a new series of commercials today
featuring one of its most beloved technologies – the Domino's
Tracker.
Domino's Tracker follows a customer's pizza order as it makes
its way through the store and out the door for delivery. Domino's
Tracker has followed over 100 million orders since it launched in
2008, and it has won the hearts of many consumers who are hooked on
the tracking tool to see the status of their order. This
"countdown" is at the heart of the new ads which are inspired by
the iconic "Ferris Bueller's Day
Off" racing home scene. In this version, created under license from
Paramount Pictures, the race to get home includes tracking a pizza
on a smartwatch and meeting the delivery driver at home, instead of
the school principal.
"We know that customers find the Domino's Tracker to be a fun
part of ordering from Domino's, so we tried to capture their
excitement in this new ad," said Karen
Kaiser, Domino's vice president of advertising. "While we
modernized the classic scene with Domino's Tracker technology and
Domino's custom-built delivery car, the DXP®, the scene
otherwise stays true to the 80s Paramount cult classic."
An online video – which will also air as 60-, 30- and 15-second
national TV commercials – features "Stranger Things" actor
Joe Keery in the lead role,
sprinting across neighborhood yards, jumping over sunbathers and
running in the street alongside a car driven by none other than
Alan Ruck, who played Bueller's best
friend, Cameron Frye, in the
landmark film. In addition to featuring the cameo by Ruck, Domino's
also filmed on location at the same house featured in the
original. In the companion spot also released today,
Keery's character demonstrates some of the many ways to place a
Domino's digital order and track its progress – from Amazon Echo to
a smart TV to a waterproof smartwatch – while, yes, fashioning
soapy hairstyles in the shower.
To check out the online-only video, as well as the ads,
visit youtube.com/dominos.
Ferris Bueller's Day Off™
& ©2017 Paramount Pictures. All Rights
Reserved.
About Domino's Pizza®
Founded in 1960,
Domino's Pizza is the recognized world leader in pizza delivery,
with a significant business in carryout pizza. It ranks among the
world's top public restaurant brands with a global enterprise of
more than 13,800 stores in over 85 markets. Domino's had global
retail sales of nearly $10.9 billion
in 2016, with more than $5.3 billion
in the U.S. and more than $5.5
billion internationally. In the fourth quarter of 2016,
Domino's had global retail sales of nearly $3.6 billion, with over $1.7 billion in the U.S. and over $1.8 billion internationally. Its system is
comprised of independent franchise owners who accounted for over
97% of Domino's stores as of the fourth quarter of 2016. Emphasis
on technology innovation helped Domino's reach an estimated
$5.6 billion in global digital sales
in 2016, and has produced several innovative ordering platforms
including Google Home, Facebook Messenger, Apple Watch, Amazon
Echo, Twitter and text message using a pizza emoji. In late 2015,
Domino's announced the design and launch of the DXP®, a
purpose-built pizza delivery vehicle, as well as Piece of the Pie
Rewards™, its first digital customer loyalty program.
Order – dominos.com
AnyWare Ordering – anyware.dominos.com
Company Info – biz.dominos.com
Twitter – twitter.com/dominos
Facebook – facebook.com/dominos
Instagram – instagram.com/dominos
YouTube – youtube.com/dominos
About Paramount Pictures Corporation:
Paramount Pictures Corporation, a global producer and distributor
of filmed entertainment, is a unit of Viacom, a leading content
company with prominent and respected film, television and digital
entertainment brands. Paramount controls a collection of some of
the most powerful brands in filmed entertainment, including
Paramount Pictures, Paramount Animation, Paramount Vantage,
Paramount Classics, Insurge Pictures, MTV Films, and Nickelodeon
Movies. PPC operations also include Paramount Home Media
Distribution, Paramount Pictures International, Paramount Licensing
Inc., and Paramount Studio Group.
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SOURCE Domino's Pizza