Taptica Fiscal Year Pretax Profit Rises, Sees Strong 2017--Update
March 20 2017 - 6:02AM
Dow Jones News
By Rory Gallivan
LONDON--Mobile advertising technology company Taptica
International Ltd (TAP.LN) Monday reported a big rise in full-year
pretax profit, helped by growing demand for mobile-advertising
services from big names such as Amazon.com and Walt Disney Co.
Pretax profit for calendar year 2016 rose to $19.6 million from
$2.8 million, on revenue up to $125.9 million from $75.8
million.
Taptica provides an online platform that enables companies to
advertise online without having to deal separately with all the
online media companies displaying their ads.
Chief Executive Hagai Tal said the company began 2017 with
day-to-day revenue significantly higher than last year and is
confident of strong revenue growth over the full year.
Advertisers are "spending less money on TV and print" in favor
of mobile advertising, Mr. Tal said in an interview with Dow Jones
Newswires.
Taptica has tracking technology to monitor where adverts appear,
leaving it well-placed to address concerns about ads popping up
alongside inappropriate content, he said. Some companies have
recently withdrawn adverts from websites such as YouTube due to
them appearing alongside content such as pro-Islamic State
videos.
Mr Tal said Taptica is on the lookout for acquisitions to expand
geographically and to strengthen its online video technology.
Shares at 0923 GMT, unchanged at 293 pence valuing the company
at GBP176.8 million.
-Write to Rory Gallivan at rory.gallivan@wsj.com; Twitter:
@RoryGallivan
(END) Dow Jones Newswires
March 20, 2017 05:47 ET (09:47 GMT)
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