SmartStory Technologies, URU, VirtualApt and Visit.org Named as Accenture ConsumerTech Champions
March 02 2017 - 5:59PM
Business Wire
Award winners selected from more than 200
entries from across the globe
By demonstrating a strong commitment to innovation, four
early-stage technology start-ups – SmartStory Technologies, URU,
VirtualApt and Visit.org – have received Accenture
ConsumerTech Awards at the Millennial 20/20 Summit in New
York. The awards recognize start-ups that are enhancing the
way organizations engage with millennials – with a focus on
excellence in customer experience and personalization; on
innovative ways to increase sales revenue, improve product sourcing
and delivery; and on helping to enable a more digital
workforce.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20170302006404/en/
VirtualApt, winner of the Millennial
Shopper award (Photo: Business Wire)
The winners in each category are:
Millennial Shopper: VirtualApt is focused on providing
realistic Virtual Reality content. Their mission is to provide high
quality, realistic VR videos on multiple platforms at a low price
point and fast delivery time. They can provide a variety of
end-to-end technology services that combine VR and Augmented
Reality elements to add to a client’s existing technology
portfolio. They use a layered intellectual property strategy
including copyright and patent protection to allow them to continue
leading the way as this emerging technology grows, improves and
becomes mainstream.
Millennial Consumer: URU is creating a new generation of
computer vision-powered, content aware advertisements for video and
more immersive mediums like AR and VR. The software automatically
finds places inside videos that can unobtrusively host ads, then
instantly (and artfully) blends ads into them. The result is a new
ad spot at a time when video’s booming, but video ad real estate is
limited.
Millennial Traveller: Visit.org is one of the world’s
largest discovery and booking platforms for immersive, impactful
travel experiences hosted by do-good organizations around the
world.
Millennial Driver: SmartStory Technologies is a cloud
based platform and integrated solution provider helping brands
create, push and analyze personalized stories at high value moments
in pre-sale, point of sale and post sale customer experiences.
The third round of the Accenture ConsumerTech Awards attracted
more than 200 entries from across the globe. Twelve
shortlisted companies were invited to New York to pitch to an
exclusive panel of judges that included senior executives from
globally recognized brands, including Nestle, Shiseido Group,
Starwood and The Aldo Group.
Teo Correia, senior managing director, Accenture, said: “It’s
exciting to work with entrepreneurs because, like Accenture, they
picture a future where innovation, supported by technology, arms
consumer-facing brands with the tools to connect with millennials
and improve their experience. Once again, we were impressed by the
levels of excellence and diversity of submissions, which further
demonstrates the momentum of digital innovation and creative
solutions we are seeing across consumer industries.”
In addition to receiving their awards, winners will have access
to a team of industry experts at Accenture who will provide them
advice and consultation on how to improve select areas of their
business and who will introduce them to the company’s clients.
About Accenture
Accenture (NYSE:ACN) is a leading global professional services
company, providing a broad range of services and solutions in
strategy, consulting, digital, technology and operations. Combining
unmatched experience and specialized skills across more than 40
industries and all business functions – underpinned by the world’s
largest delivery network – Accenture works at the intersection of
business and technology to help clients improve their performance
and create sustainable value for their stakeholders. With more than
394,000 people serving clients in more than 120 countries,
Accenture drives innovation to improve the way the world works and
lives. Visit us at www.accenture.com.
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AccentureCaroline Douglas, + 353 87 680
0074caroline.douglas@accenture.com
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