Long Island Iced Tea(R) Named Exclusive Iced Tea of The New
Coliseum Presented By New York Community Bank
HICKSVILLE, NY-(Marketwired - Feb 16, 2017) - Long Island Iced
Tea Corp. (NASDAQ: LTEA) (the "Company"), a growth-oriented company
focused on the ready-to-drink ("RTD") tea segment in the beverage
industry, has formed an alliance with Brooklyn Sports &
Entertainment to become the official iced tea of Nassau Veterans
Memorial Coliseum Presented By New York Community Bank.
The New Coliseum Presented By NYCB will re-open on April 5th
with a sold-out Billy Joel show. When complete, the venue will host
hundreds of events annually, including concerts, family shows, and
sports, such as college basketball, hockey, MMA, and boxing, as
well as outdoor festivals and other major events.
"Our company carries the Long Island name and our brand Long
Island Iced Tea carries the legend and heritage of Long Island,"
said Phil Thomas, Chief Executive Officer of Long Island Iced Tea
Corp. "We are very excited to secure such a blue chip partnership
with such an iconic venue that has truly established itself as the
epicenter and entertainment hub of Long Island."
Long Island Iced Tea will have exclusive serving rights in the
venue, including all concession stands and luxury suites. The
alliance also includes high-profile interior and exterior LED
branding, as well as digital and retail promotional
opportunities.
"We are pleased that Long Island Iced Tea Corp. has joined our
family of corporate partners at The New Coliseum Presented By NYCB
and will bring local flavor to our diverse beverage offerings,"
said Mike Zavodsky, Executive Vice President of Global
Partnerships.
"You can't find a better, more passionate audience in the
country than New York, and we are looking forward to developing
exciting marketing programs that will highlight the strengths of
our brand and enhance the customer experience at the New Coliseum,"
Thomas said. "To celebrate the re-opening, we will be announcing an
official giveaway campaign for a chance to win tickets to the
sold-out show on April 5th."
About Long Island Iced Tea Corp. Headquartered in Long Island,
New York, Long Island Iced Tea Corp. operates in the ready-to-drink
tea segment of the beverage industry. The Company has developed
non-alcoholic, premium iced tea bottled beverages made with quality
ingredients that are offered at an affordable price. The Company is
currently organized around its flagship brand Long Island Iced Tea,
a premium, ready-to-drink iced tea sold primarily on the East Coast
of the United States through a network of regional chains and
distributors. The Company's website is
www.longislandicedtea.com.
About Brooklyn Sports & Entertainment Brooklyn Sports &
Entertainment (BSE) develops and operates state-of-the-art venues
and manages premier sports franchises, delivering dynamic content
and experiences for audiences. BSE oversees programming, marketing,
sales, and operations for Barclays Center and Nassau Veterans
Memorial Coliseum presented by New York Community Bank, and manages
and controls the NBA's Brooklyn Nets and its Development League
team, the Long Island Nets, as well as the business operations of
the NHL's New York Islanders.
Barclays Center, which opened on September 28, 2012, offers
17,732 seats for basketball, 15,795 for hockey, and up to 19,000
seats for concerts, and has 101 luxury suites, four bars/lounges,
four clubs, and 40/40 CLUB & Restaurant by American
Express.
The New Coliseum Presented by NYCB, scheduled to reopen April 5,
2017 after extensive renovation, will offer 13,000 seats for
hockey, 13,500 for basketball, and 14,500 for standard concert
configurations, with the ability to flex up. The bowl will have a
theater seating option for 4,000 guests. With a focus on emerging
businesses, BSE identifies and creates alliances, strategic
partners and other business opportunities to ensure the success of
its assets.
For additional information, please visit Brooklynse.com.
Forward Looking Statements This press release includes
statements of the Company's expectations, intentions, plans and
beliefs that constitute "forward looking statements" within the
meaning of Section 27A of the Securities Act of 1933 and Section
21E of the Securities Exchange Act of 1934 and are intended to come
within the safe harbor protection provided by those sections. These
statements, which involve risks and uncertainties, relate to the
discussion of the Company's business strategies and its
expectations concerning future operations, margins, sales, new
products and brands, potential joint ventures, potential
acquisitions, expenses, profitability, liquidity and capital
resources and to analyses and other information that are based on
forecasts of future results and estimates of amounts not yet
determinable. These statements include any statement that does not
directly relate to a historical or current fact. You can also
identify these and other forward-looking statements by the use of
such words as "may," "will," "should," "expects," "intends,"
"plans," "anticipates," "believes," "thinks," "estimates," "seeks,"
"predicts," "could," "projects," "potential" and other similar
terms and phrases, including references to assumptions. These
forward looking statements are made based on expectations and
beliefs concerning future events affecting the Company and are
subject to uncertainties, risks and factors relating to its
operations and business environments, all of which are difficult to
predict and many of which are beyond its control, that could cause
its actual results to differ materially from those matters
expressed or implied by these forward looking statements. These
risks include its history of losses and expectation of further
losses, its ability to expand its operations in both new and
existing markets, its ability to develop or acquire new brands, its
relationships with distributors, the success of its marketing
activities, the effect of competition in its industry and economic
and political conditions generally, including the current economic
environment and markets. More information about these and other
factors are described in the reports the Company files with the
Securities and Exchange Commission, including but not limited to
the discussions contained under the caption "Risk Factors." When
considering these forward looking statements, you should keep in
mind the cautionary statements in this press release and the
reports the Company files with the Securities and Exchange
Commission. New risks and uncertainties arise from time to time,
and the Company cannot predict those events or how they may affect
it. The Company assumes no obligation to update any forward looking
statements after the date of this press release as a result of new
information, future events or developments, except as required by
the federal securities laws.
Contacts: For Investors Phil Thomas Long Island Iced Tea Corp.
1-855-542-2832 info@longislandteas.com Brooklyn Sports &
Entertainment Contacts: Mandy Gutmann Senior Director of
Communications Phone 718.942.9587 mgutmann@brooklynse.com Stuart
Bryan Communications Manager Phone 718.942.9574
sbryan@brooklynse.com Brittany Borsanyi Communications Coordinator
Phone 718.942.9069 bborsanyi@brooklynse.com