Made With Love… In America
February 13 2017 - 12:27PM
Business Wire
Chances Are Your Valentine’s Balloon Was
Manufactured in Minnesota
In the days leading up to Valentine’s Day, Americans will spend
approximately $18 billion on related merchandise, according to the
National Retail Federation -- everything from chocolates to flowers
to fine champagne.
In Eden Prairie Minnesota, Anagram, a wholly owned subsidiary of
Party City (NYSE:PRTY), manufactures and distributes globally
a full portfolio of balloon products for the big day, including one
of the most popular Valentine’s items: foil heart-shaped balloons.
With an estimated worldwide market share of approximately 60% of
the metallic balloon market, Anagram is the clear leader in this
product category.
Jim Plutt, President of Anagram, stated “Valentine’s Day is one
of the busiest times of the year for balloons, as consumers are
looking for creative ways to communicate through this very special
form of social expression. We are extremely proud that we can be a
part of this fun and romantic holiday. Our wide and innovative
Valentine’s Day product offering includes musical balloons and
multi-dimensional and intricate shapes that meet the full spectrum
of consumer tastes, from juvenile to adult.
Anagram’s product development team actually starts its design
process several months leading up to Valentine’s Day, and sells the
various shapes and sizes not just to its affiliated Party City
stores, but also to other retailers, florists and grocers
around the world.
Founded in 1980, Anagram today employs more than 340 people at
its 115,000 sq. ft. facility in Minnesota and is one of six U.S.
based manufacturing operations within the Party City Holdco, Inc.
portfolio of companies.
“To meet the growing demand, we constantly have to come up with
smart ways to expand our distribution channels to areas outside of
the traditional retail storefront. One of the great benefits of
having our manufacturing based in the United States is our ability
to bring new and innovative products to market quickly,”
said Party City CEO Jim Harrison.
“Valentine’s Day provides a good example of the strength of our
business model because it leverages our manufacturing, distribution
and wholesaling businesses with our retail business. In fact, 75
percent of all the products you will find in our Party City stores
flow through our vertical model.”
About Party City
Party City Holdco Inc. is the leading party goods company by
revenue in North America and, we believe, the largest vertically
integrated supplier of decorated party goods globally by revenue.
The Company is a popular one-stop shopping destination for party
supplies, balloons, and costumes. In addition to being a great
retail brand, the Company is a global, world-class organization
that combines state-of-the-art manufacturing and sourcing
operations, and sophisticated wholesale operations complemented by
a multi-channel retailing strategy and e-commerce retail
operations. The Company is the leading player in its category,
vertically integrated and unique in its breadth and depth. Party
City designs, manufactures, sources and distributes party goods,
including paper and plastic tableware, metallic and latex balloons,
Halloween and other costumes, accessories, novelties, gifts and
stationery throughout the world. The Company’s retail operations
include over 900 specialty retail party supply stores (including
approximately 180 franchise stores) throughout North America
operating under the names Party City and Halloween City, and
e-commerce websites, principally through the domain name
PartyCity.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20170213005917/en/
Party City Holdco Inc.Deborah Belevan, 914-784-8324VP of
Investor RelationsInvestorRelations@partycity.com
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