LONDON, February 9, 2017 /PRNewswire/ --
In honour of Scotland's gift to
the world, to the spirit that has long drawn people in through its
status and style, this Friday February
10th 2017 the inaugural International Scotch Day
will be celebrated worldwide. The day invites people everywhere to
raise a glass of Scotch to celebrate a drink that's made to be
enjoyed with good company, wherever and whenever.
(Photo:
http://mma.prnewswire.com/media/465117/Diageo_Scotch_Day.jpg
)
Ronan Beirne, Global Marketing
Director from Diageo commented, "Scotch is the world's favourite
whisky. No other spirit can offer the same range of tastes,
textures and flavours; made the same way for over five hundred
years in distilleries small and large, the length and breadth of
Scotland. The introduction of
International Scotch Day shows our confidence in the vibrancy of
Scotch. We are proud of the heritage, authenticity and quality of
the category but we are also continuing the spirit of innovation
and entrepreneurship by adding a new cultural moment and occasion
to the calendar to continue to drive and evolve the future of
Scotch whisky."
Official International Scotch Day celebrations are taking place
all over the world, and fronting the proceedings is world renowned
supermodel Coco Rocha and actress Freida
Pinto.
To mark the launch Coco Rocha pulled her famous poses against a
backdrop of casks in Scotland to
capture a series of stunning photographs. "I loved this photo shoot
as it playfully partners the swagger and style of Scotch with the
craft and artisanship behind the whisky," reflected Coco Rocha.
On International Scotch Day Coco Rocha will be enjoying a Scotch
cocktail in some of Mexico City's
most vibrant bars and clubs. Across the globe Freida Pinto has already kicked off celebrations
in the heart of Manila, having
played host to a glamorous event alongside other notable names and
faces, and on the day itself she will front celebrations in
Mumbai.
Scotch is the very pinnacle of cool - loved in every corner of
the globe. It's made to be enjoyed any way you like it. In
China, Scotch is often mixed with
iced green tea; in the Caribbean
it's served with coconut water; and in India they like it straight.
"Personally, my favourite way to drink Scotch is a Johnnie Walker with ginger ale," said Coco
Rocha, "but I'll mix it up depending on my mood or what I am doing.
If I'm going to drink, I like a nicely made quality drink, versus
drinking too many."
People can join the movement and get involved by using
#LoveScotch and #InternationalScotchDay. For more information visit
facebook.com/LoveofScotch
Please drink responsibly.
About #LoveScotch: #LoveScotch celebrates all that gives
Scotch its unique swagger and style, empowering people over the
legal purchase age to express their passion, embolden existing
ambassadors and inspire those who are new to whisky, creating a
movement across the globe for people to share their love of the
world's favourite whisky, made to be enjoyed whenever and wherever.
International Scotch Day shines a spotlight on the Scotch Whisky
category on a momentous day in the Scotch calendar, the birthday of
Alexander Walker. He was the son of
John 'Johnnie' Walker, and not only a pioneering blender, but was
also responsible for introducing the famous Johnnie Walker square bottle and slanting label,
now an icon for Scotch Whisky all over the world.
About Diageo: Diageo is a global leader in beverage
alcohol with an outstanding collection of brands including
Johnnie Walker, Crown Royal, JεB,
Buchanan's and Windsor whiskies, Smirnoff, Cîroc and Ketel
One vodkas, Captain Morgan, Baileys, Don
Julio, Tanqueray and Guinness. Diageo is listed on both the
London Stock Exchange (DGE) and the New York Stock Exchange (DEO)
and our products are sold in more than 180 countries around the
world. For more information about Diageo, our people, our brands,
and performance, visit us at http://www.diageo.com. Visit Diageo's
global responsible drinking resource, http://www.DRINKiQ.com, for
information, initiatives, and ways to share best practice.
Celebrating life, every day, everywhere.