LAS VEGAS, Jan. 20, 2017 /PRNewswire/ -- The launch of
Stearns & Foster's 2016 redesigned mattress line-up, including
the new Reserve Collection, led to a record year of growth for the
luxury brand. Consumer response was overwhelmingly positive and
retailers are calling the new mattress line-up "the strongest line
ever made." Behind the success of 2016 was a fully-integrated
marketing campaign designed to surround the consumer while driving
retail traffic and demand. The brand was also joined by home design
expert Jonathan Scott, who was able
to inspire consumers to redesign their bedroom retreats with
Stearns & Foster in mind.
"For a brand that was established in 1846, it's gratifying to
see that after 170 years we are still the industry leader in
comfort, quality and craftsmanship," said Scott Thompson, Chairman, President and Chief
Executive Officer of Tempur Sealy. "Stearns & Foster saw great
success in 2016, proven by the brand's record year and successful
campaign with Jonathan Scott. In
2017, we look forward to continuing the legacy of 'Crafting the
World's Finest Bed.'"
In 2016, the redesigned mattress line-up was supported with a
fully-integrated marketing campaign, which included a first-ever
national TV campaign, and a successful "Redesign Your Retreat"
campaign that featured TV star Jonathan
Scott.
Under the Redesign Your Retreat campaign, Stearns & Foster
teamed up with Scott to deliver bedroom décor inspiration to
consumers with the luxurious Stearns & Foster mattress as the
centerpiece. Challenged by the brand to design three master bedroom
suites that would encourage consumers to place a Stearns &
Foster bed at the center, Scott created three distinct styles –
Edgy Glam, Mid-Century Modern and Transitional – inspired by the
redesigned mattress line-up.
To check out each master bedroom, visit @StearnsandFoster on
Facebook and Instagram and @MrSilverScott on Twitter, Facebook and
Instagram.
To continue the momentum into 2017, Stearns & Foster will
re-invest in national advertising to drive traffic to dealers and
will respond to consumers' enthusiasm for design-focused content by
amplifying the brand's social and digital channels. More consumers
are now considering Stearns & Foster products when looking to
purchase a mattress; in 2016 brand search was up 200 percent.
Additionally, record placements with retailers in 2016 drove an
increase for more units in 2017. The brand also enjoyed a record
shipment the week over Labor Day –
one of the key mattress-buying holidays.
Dealer Reactions
Dealers have been extremely receptive to the new product line
stating:
- "Absolutely the best product launch we have had in 10 years.
Stearns & Foster has become our #1 innerspring mattress on the
floor."
- "The Stearns & Foster mattresses are the easiest mattresses
I have ever sold. I never have to even say a word."
For more information about Stearns & Foster, visit
www.stearnsandfoster.com.
About Tempur Sealy International, Inc.
Tempur Sealy
International, Inc. (NYSE: TPX) is the world's largest bedding
provider. Tempur Sealy International, Inc. develops, manufactures
and markets mattresses, foundations, pillows and other products.
The Company's brand portfolio includes many highly recognized
brands in the industry, including TEMPUR®, Tempur-Pedic®, Sealy®,
Sealy Posturepedic® and Stearns & Foster®. World headquarters
for Tempur Sealy International, Inc. is in Lexington, KY. For more information, visit
http://www.tempursealy.com or call 800-805-3635.
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SOURCE Tempur Sealy International, Inc.