Air Liquide Announces a New Visual Identity
January 12 2017 - 11:35AM
Business Wire
Regulatory News:
The acquisition of Airgas and the launch of the NEOS Company
Program for the period 2016-2020 mark a new milestone in the
history of Air Liquide (Paris:AI). The Group is transforming and is
changing its visual identity with a new logo, the fifth since the
company was founded 115 years ago. This new visual identity, which
embodies the transformation of Air Liquide, is that of a leading
Group, expert and innovative, that is close to its stakeholders and
open to the world.
With the acquisition of Airgas, Air Liquide has grown in
size. Today, the Group counts 68,000 people and serves more
than three million customers and patients worldwide. By
strengthening its presence in the United States, the world’s
largest industrial gases market and also a country at the cutting
edge of innovation and digital technologies, Air Liquide is
entering a new phase in its development and growth.
With its NEOS Company Program, Air Liquide is implementing a
customer centric transformation strategy to deliver
profitable growth over the long term. This strategy, in which
innovation is the predominant path to growth, is designed to offer
new solutions for the challenges posed by the energy and
environmental transition, healthcare, and the digital
transformation. Air Liquide will thus continue to create value for
all of its stakeholders.
This change in visual identity thus illustrates the
Group’s transformation and marks a new milestone in its
history. While maintaining the brand fundamentals – name, color
code and construction of the logo – the AL monogram is being
replaced by a new brand sign, the “Alpha”, which stands for
the beginning of a new phase. The precision of the Alpha
echoes the Group’s expertise, its scientific culture and its
technological and innovative capabilities. The roundness of
the sign and the lower case typeface convey the Group’s
proximity to its stakeholders and contribution to major
societal challenges. Last but not least, the elimination of the
frame around the logo suggests the Group’s openness,
whether this be in its way of innovating or its ongoing dialogue
with communities.
This new visual identity for Air Liquide is the logical
extension of the Group’s “Creative Oxygen” signature
launched in 2014. Expertise is expressed in the mastery of
“oxygen”, the molecule essential to life, matter and energy, while
proximity and openness are conveyed in the “creativity” of
teams.
Benoît Potier, Chairman and CEO of Air Liquide,
commented: “This new visual identity is a strong illustration of
the transformation of Air Liquide. It marks the beginning of a new
phase in the Group's history at a time when its size is changing
significantly. Thanks to committed and passionate teams, the trust
of our customers, and the loyalty of our shareholders, we are
confident in the Group's ability to pursue its development and
create long-term value for all its stakeholders.”
To accompany this new visual identity, Air Liquide is launching
a multi-channel communication campaign
#AirLiquideistransforming with a focus on digital and social
media.To illustrate the transformation of the Group, the campaign
is structured around several topics offering proof of its business
transformation, communicated with simplicity in a tone that brings
the Group closer to its audiences. It is possible to discover,
among other things, an Air Liquide that "is reinventing its
classics" when it comes to its innovations in industrial gases, "in
tune with its patients’ health" in reference to new e-health
services, or that it is "driving a revolution" when it comes to the
Group’s development in the field of new energies for clean
transportation. A video depicting Air Liquide employees,
contributing to the Group’s transformation, completes the
communication package.
Discover the Group’s transformation and its new visual identity
at airliquide.com and on social media: @airliquidegroup
#AirLiquideistransforming and on LinkedIn.
______________________________________
The world leader in gases, technologies and services for
Industry and Health, Air Liquide is present in 80 countries with
approximately 68,000 employees and serves more than 3 million
customers and patients*. Oxygen, nitrogen and hydrogen are
essential small molecules for life, matter and energy. They embody
Air Liquide’s scientific territory and have been at the core of the
company’s activities since its creation in 1902.
Air Liquide’s ambition is to lead its industry, deliver
long-term performance and contribute to sustainability. The
company’s customer-centric transformation strategy aims at
profitable growth over the long term. It relies on operational
excellence, selective investments, open innovation and a network
organization implemented by the Group worldwide. Through the
commitment and inventiveness of its people, Air Liquide leverages
energy and environment transition, changes in healthcare and
digitization, and delivers greater value to all its
stakeholders.
Air Liquide’s revenues amounted to €16.4 billion in 2015, and
its solutions that protect life and the environment represented
more than 40% of sales. On 23 May 2016, Air Liquide completed its
acquisition of Airgas, which had revenues amounting to $5.3 billion
(around €4.8 billion) for the fiscal year ending 31 March 2016. Air
Liquide is listed on the Paris Euronext stock exchange (compartment
A) and belongs to the CAC 40 and Dow Jones Euro Stoxx 50
indexes.
* Following the acquisition of Airgas on 23 May 2016
www.airliquide.comFollow us on Twitter
@airliquidegroup
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62 56 19orInvestor RelationsParis+33 (0)1 40 62 50
87Radnor+1 (0) 610 263 8277
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