Covet Fashion Has Re-Imagined Its Platform to Evolve the Standards of Beauty
January 11 2017 - 8:00AM
Business Wire
The Styling Platform Celebrates All Women No
Matter Their Shape, Size or Skin Color
Glu Mobile Inc. (NASDAQ:GLUU) today announced that mobile
styling platform, Covet Fashion, has re-imagined its look and feel
to introduce virtual models that embrace all forms of beauty -
inclusive of new sizes, shapes, heights, skin colors and facial
features. This launch comes at a time when women are speaking out
about the importance of how they are represented in fashion and
supported by their peers - because beauty comes in all forms.
Beginning today, 50 new models will be featured in Style
Challenges where a community of millions of women will style them
for parties, red carpet events and more. This change was put into
motion as a result of feedback from the Covet community who
expressed their want for virtual models that represent real women.
Covet Fashion has been working on this initiative over the past
year - enlisting the help of their users, partners and the broader
fashion community - to inspire every woman to feel confident in
their own unique way and embrace the beauty of those around
them.
“When we launched in 2013, we didn’t realize the platform would
so strongly impact our users’ everyday lives in such a personal
way,” said Blair Ethington, Senior Vice President and General
Manager of Covet Fashion. “Because of the creative and interactive
nature of the app, our audience has become emotionally invested -
both in each other and in the content they create. When some users
told us that they didn’t feel represented and when we realized the
opportunity we had to impact so many women in a positive way, we
knew we had a responsibility to spread a message of empowerment. We
are proud to have worked with our audience to define this next
phase for Covet and couldn’t be more excited to introduce the
newest version of Covet Fashion with models that are embracing more
diverse forms of beauty.”
While Covet Fashion is introducing virtual models that are
representative of women around the world, this is just the
beginning. There is no perfect answer for everyone, which is why
the platform is calling it “Evolving the Standards of Beauty” to
showcase that this is an ongoing process. Gaming platforms, fashion
brands and society as a whole need to continue the discussion of
celebrating all women in a positive and empowering way.
As part of this initiative to build confidence and appreciation
for all forms of beauty, Covet Fashion spoke with its community of
users about the power of compliments and helping them overcome
their insecurities. To follow their journeys, click the video link
below.
https://www.youtube.com/watch?v=x0WVLOLr7s4&feature=youtu.be
Covet Fashion is available for download on iOS and Android -
https://smart.link/586ef79cd7fc1
About Covet Fashion:
Covet Fashion blends elevated aesthetics, real-world fashion and
a strong emphasis on community feedback that keeps millions of
users coming back for more - often for 60 minutes every day. Covet
Fashion users style head-to-toe looks using the latest clothing,
shoes and accessories from today's hottest brands including Michael
Kors, Rebecca Minkoff, Rachel Zoe, Zimmermann, Calvin Klein, and
more. Through direct brand partnerships, Covet Fashion offers
meaningful value by creating unique consumer experiences and
driving unprecedented levels of engagement and brand awareness.
www.Covetfashion.com
About Glu Mobile
Glu Mobile (NASDAQ:GLUU) is a leading global developer and
publisher of free-to-play games. Glu is focused on creating
compelling original and branded IP games on the App Store, Google
Play and Amazon Appstore. Founded in 2001, Glu is headquartered in
San Francisco with U.S. offices outside Seattle and in Burlingame,
San Mateo, Long Beach and Portland, and international locations in
Canada, China, India, Japan, and Russia. Consumers can find
high-quality entertainment wherever they see the ‘g’ character logo
or at www.glu.com. For live updates, please follow Glu via Twitter
at www.twitter.com/glumobile or become a Glu fan at
www.facebook.com/glumobile.
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version on businesswire.com: http://www.businesswire.com/news/home/20170111005274/en/
Jennifer Bett CommunicationsLibbey
BaumgartenLibbey@jenniferbett.comorGlu Mobile Inc.Claudia
Oropezapr@glu.com(415) 800-6378
Glu Mobile (NASDAQ:GLUU)
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