Eros Now Partners with India's Largest Mobile Payment and Commerce Platform, Paytm
December 14 2016 - 9:58AM
Business Wire
Users can now use Paytm for secure and
easier payments for Eros Now subscriptions
Eros International PLC (NYSE: EROS) (“Eros”), a leading global
company in the Indian film entertainment industry, announced today
that Eros Now, its cutting edge digital over-the-top (OTT)
platform, has entered into a strategic partnership in India with
Paytm to enable Eros Now subscribers to make easy and hassle free
payments using the e-wallet service.
The number of transactions conducted using e-wallets in India
has doubled during 2014-16, evidencing the increasing popularity of
e-wallet transactions*. The size of mobile money transactions is
expected to reach US$780 billion by 2017 globally, and more than
85% of point-of-sale (POS) systems are expected to accept
contactless payments by 2016**.
Commenting on the association, Rishika Lulla Singh,
CEO, Eros Digital said, “E-wallets are becoming
vastly popular, especially with India’s youth, as they provide
on-the-go, convenient payments. Post demonetization in India, there
has been a high surge in mobile and digital payments as we move
towards a digital economy along with a rise in internet penetration
and smartphone usage; we are excited to join hands with India’s
largest mobile payments and commerce platform, Paytm to provide
safe, transparent, and easy payments. This association furthers our
strategy to continue providing a seamless experience and endless
entertainment to our two million paid subscribers and over 55
million registered users worldwide”.
Through Paytm, owned by One97 Communications Ltd. users can now
make convenient payments to subscribe to Eros Now to access its
rapidly growing repository of premium Bollywood and regional
content including movies, music, television shows and originals.
With an existing library of 5,000 films and an additional 5,000
films being added, Eros Now will offer the widest collection of
premium Indian movie content across any OTT platform in the
world.
Source: * Reserve Bank of India (RBI)**Ernst & Young LLP
Report ‘The Case for Mobile Payments in India’,
http://www.ey.com/Publication/vwLUAssets/EY-the-case-for-mobile-payments-in-india/%24FILE/EY-the-case-for-mobile-payments-in-india.PDF
About Eros Now
Eros Now is Eros International Plc’s leading on-demand Bollywood
entertainment network accessible anytime, anywhere, on most
Internet-connected screen including mobile, web, and TV. Eros Now
offers its 55 million registered users worldwide the promise of
endless entertainment hosting one of the largest libraries of
movies, as well as premium television shows, music videos and audio
tracks, unmatched in quantity and quality. Product features, such
as video in HD, subtitles in English and Arabic, movie downloads,
and high quality original drama series differentiate the Eros Now
entertainment offering. To see, watch now: www.erosnow.com
About Eros International Plc
Eros International Plc (NYSE: EROS) is a leading global company
in the Indian film entertainment industry that acquires,
co-produces and distributes Indian films across all available
formats such as cinema, television and digital new media. Eros
International Plc became the first Indian media company to list on
the New York Stock Exchange. Eros International has experience of
over three decades in establishing a global platform for Indian
cinema. The Company has an extensive and growing movie library
comprising of over 3,000 films, which include Hindi, Tamil, and
other regional language films for home entertainment distribution.
The Company also owns the rapidly growing OTT platform Eros Now. In
2015, 3 out of the top 4 box office films and 7 out of the top 15
box office films were from Eros. For further information, please
visit: www.erosplc.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20161214005784/en/
Eros International PlcMark Carbeck, +44 207 258 9909Chief
Corporate and Strategy Officermark.carbeck@erosintl.comorSloane
& CompanyErica Bartsch, 212-446-1875ebartsch@sloanepr.com
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