LINCOLNSHIRE, Ill.,
Dec. 14, 2016 /PRNewswire/
-- Zebra Technologies Corporation (NASDAQ: ZBRA), a global
leader in providing solutions and services that give enterprises
real-time visibility into their operations, today released the
results of the global Zebra Hospitality Vision Study, a body of
research that analyzes the hotel/resort industry and trends in
travelers' preferences and technology requirements that affect
their overall satisfaction.
The study found that changes in consumer expectations for fast
WiFi, helpful guest assistants and loyalty rewards have prompted
the hospitality industry to invest in technology that enhances the
guest experience and provides added convenience for smartphone
check-in, location-based offers and services and digitally-enabled
loyalty programs.
KEY FACTS
Wider access
- To help move staff to mobile computers for more guest
interaction, expand location services for guests and deliver
reliable wireless access, 77% of hotels/resorts surveyed worldwide
are expanding WiFi coverage.
- 66% of guests report they have a better experience when
associates use the latest technology and 68% of guests expressed a
desire to use their smartphone to speed up check-in.
Customized offers and loyalty programs
- Nearly three-quarters (74%) of guests surveyed appreciate
hotels that customize messaging and offers, and 75% are willing to
share personal information, such as gender, age and email address,
in exchange for tailored promotions, coupons, priority service or
loyalty points.
Location-based services
- To create highly customized offers and perks, 74% of surveyed
hotels/resorts are planning to implement location-based
technologies within the next year – prioritizing guest recognition
and analytics, geo-targeted mobile offers and special promotions
and upgrades.
- The study shows guests are less comfortable sharing their
location than their personal information, though attitudes differ
among generations. 34% of Millennials are comfortable sharing
their current location compared to 13% of 50- to 64-year-olds.
Regional findings
- Guest recognition is the top driver for location technologies
in North America where travelers
are least concerned about sharing their location and social media
profiles and most willing to use self-service technology.
- Hotels/resorts in Latin
America are moving fastest to implement location-based
technologies where guests also have the highest expectations for
receiving personal attention from hotel/resort assistants.
- Maintaining current guests is the top priority in Europe where travelers are the least likely to
belong to loyalty programs.
- In the Asia-Pacific region,
offering special promotions and geo-targeting mobile users are the
top drivers behind implementing location technologies where guests
are influenced most by helpful guest assistants to stay at a
hotel/resort.
Survey Background and Methodology
- Nearly 1,200 hotel and resort workers in IT, operations,
marketing or guest services and more than 1,680 consumers were
surveyed in two separate global studies.
- The first study focused on the hotel/resort industry's views on
guest needs, strategic technology and service plans and vision for
the future. The second study measured travelers' preferences,
technology requirements and opinions on the factors influencing
their overall satisfaction at hotels and resorts.
SUPPORTING QUOTE
Jeff Schmitz, senior vice president and
chief marketing officer, Zebra Technologies
"The hospitality industry is becoming an increasingly competitive
market, especially with the proliferation of niche hotels and home
rental websites. To continue to attract and delight guests, hotels
and resorts are making significant technology investments to
enhance hotel services. This includes enabling guests – 92% of whom
carry a smartphone – to use their smartphones to do everything from
ordering food to receiving text alerts on room readiness and
possible upgrades. Although the impact of technology varies by
market, digital disruption is changing the way hotels and guests
interact in every region. Zebra will continue to deliver guest
engagement and staff effectiveness solutions to better serve
guests."
About Zebra
With the unparalleled
visibility Zebra (NASDAQ: ZBRA) provides, enterprises become as
smart and connected as the world we live in. Real-time information
– gleaned from visionary solutions including hardware, software and
services – gives organizations the competitive edge they need to
simplify operations, know more about their businesses and
customers, and empower their mobile workers to succeed in today's
data-centric world. For more information, visit www.zebra.com or
sign up for our news alerts. Follow us on LinkedIn, Twitter and
Facebook.
Media Contact:
Bill Abelson
Zebra Technologies
+1-631-738-4751
bill.abelson@zebra.com
Industry Analyst Contact:
Caitlin
DeRango
Zebra Technologies
+1-847-793-5896
cderango@zebra.com
ZEBRA and the stylized Zebra head are trademarks of ZIH Corp.,
registered in many jurisdictions worldwide. All other
trademarks are the property of their respective owners. ©2016
ZIH Corp. and/or its affiliates. All rights reserved.
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SOURCE Zebra Technologies Corporation