NEW YORK, Dec. 13, 2016 /PRNewswire/ -- When it comes
to Tequila Don Julio 1942, bigger is definitely better, and this
year, Tequila Don Julio wants you to ring in the new year in
sizable fashion with the newest addition to the brand's portfolio,
Don Julio 1942 1.75 Liter bottles.
The larger than life bottles that also feature new luminescent
labels for prime visibility while celebrating, are available at
nightclubs in New York,
California, Nevada, Illinois and Florida, and will be rolling out in other
markets throughout 2017.
Don Julio González began his passionate pursuit to create the
world's first luxury tequila in 1942. Originally crafted as a gift
for personal friends and family, Tequila Don Julio has now
developed into one of the most called upon tequilas for any
celebration. In commemoration of Don
Julio's 60th anniversary, Don Julio 1942 was born. It was the final
variant that Don Julio González created in his life-long career in
collaboration with the current Master Distiller, and is presented
in a beautiful, elongated bottle designed after the agave leaf.
What was once a tequila for those only in the know, 1942 has become
an essential at top cultural events and elevated nightlife
occasions across the world and has established itself as the
must-have luxury, celebratory spirit. In fact, 1942 remains
the fastest growing luxury spirit over the $100 retail price point[1] and is up +48%
compared to last year[2].
"Over the years Don Julio 1942
has developed an amazing following of extremely loyal fans, and we
are proud to introduce this larger bottle size to them. This new
1.75 Liter offering, or what we fondly call the 'El Jefe,'
finally gives nightlife a bottle of Don Julio 1942 as large as its celebrations
deserve. We hope our fans consider it our gift to them and continue
to enjoy Don Julio responsibly
during special celebrations and life milestones," said Rodolfo Aldana, Director of Tequila at Diageo
North America.
While the bottle may have grown, the liquid inside remains
exactly the same exceptional tequila, the ultimate tribute to
passion and reward. Don Julio 1942
is produced using a personal selection of prime agave and aged in
American white oak barrels for a minimum of two and a half years,
culminating in an Añejo tequila that is only released when truly
ready. Don Julio 1942 has an
astonishing flavor profile featuring caramel, toffee, and vanilla,
with a sweet agave-laced finish, and is the perfect drink for any
celebration.
For more information on Tequila Don Julio, please visit
www.DonJulio.com or follow us on social media @donjuliotequila
(Instagram and Facebook), @donjulio (Twitter), #donjulio.
About Tequila Don Julio
Founded on the pioneering
agricultural principles of Don Julio González and his personal
pursuit of perfection, Tequila Don Julio revolutionized the tequila
industry and set the standard for ultra-premium tequila. The
original luxury tequila of choice in Mexico, Tequila Don Julio uses only the
highest caliber, fully matured and ripened Blue Agave that has been
hand-selected from the rich, clay soils of the Los Altos region of the state of Jalisco. The Tequila Don Julio portfolio
includes Tequila Don Julio Blanco,
Tequila Don Julio Reposado, Tequila Don Julio Añejo, Tequila Don
Julio 70, Tequila Don Julio 1942, and Tequila Don Julio REAL. For
more information on Tequila Don Julio, please visit
www.DonJulio.com.
About Diageo
Diageo is the world's leading premium
drinks business with an outstanding collection of beverage alcohol
brands across spirits, wines and beer categories. These brands
include Johnnie Walker, Crown Royal,
JεB, Buchanan's and Windsor whiskies, Smirnoff, Cîroc and Ketel
One vodkas, Baileys, Captain Morgan, Tanqueray and Guinness.
Diageo is a global company, with its products sold in more than
180 countries around the world. The company is listed on both the
New York Stock Exchange (DEO) and the London Stock Exchange (DGE).
For more information about Diageo, its people and its brands, visit
www.diageo.com. For Diageo's global resource that promotes
responsible drinking through the sharing of best practice tools,
information and initiatives, visit www.DRINKiQ.com.
Celebrating life, every day, everywhere.
1 Don Julio 1942
remains the fastest growing Luxury Spirit based on Nielsen Total US
XAOC $ Sales (52wks ending Nov 5,
2016).
2 1942 is currently +48% vs. last year P12W (Nielsen
XAOC period ending 11/12/16)
Make The Right Move. Please Celebrate
Responsibly.
DON JULIO Tequila 40% Alc/Vol. Imported by Diageo Americas,
Norwalk, CT.
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SOURCE Diageo