SANTA CLARA, Calif.,
Dec. 6, 2016 /PRNewswire/
-- Palo Alto Networks® (NYSE: PANW), the
next-generation security company, today announced that
CRN®, a brand of The Channel Company, has named its
Traps™ advanced endpoint protection offering the overall winner in
the 2016 Product of the Year Awards in the Endpoint Security
category. Among the finalists, Traps scored highest in all three
areas – Technology, Profit and Revenue, and Customer Demand – as
judged by solution providers. Recognized products represent
best-of-breed technological innovation as judged by CRN editors and
the solution provider community at large.
As a key element of the Palo Alto Networks Next-Generation
Security Platform – a natively integrated and automated platform
designed to safely enable applications and prevent cyber breaches –
Traps advanced endpoint protection distinctively combines the most
effective, purpose-built malware and exploit detection methods to
prevent known and unknown threats before they can successfully
compromise an endpoint. By focusing on detecting and blocking the
techniques at the core of these attacks, Traps can prevent
sophisticated, targeted, and never-before-seen attacks.
In 2016, for the first time, the top five finalists in all
Product of the Year technology categories were selected by CRN
editors, while solution providers themselves rated those finalists
to determine the winner. The Channel Company surveyed solution
provider partners working with each of the finalists, asking them
to rate the products on Technology, Revenue and Profit, and
Customer Demand. Solution providers considered a number of factors
in determining their ratings, including product quality and
reliability, technical innovation, ease of integration, potential
to drive revenue, and fulfillment of market and customer demands.
The survey garnered over 5,000 responses.
"CRN's Products of the Year certainly bring laudable innovations
to market, but they represent much more than technical prowess
alone," said Robert Faletra, CEO of
The Channel Company. "These valuable products, such as the Palo
Alto Networks Traps product, stand at the intersection of
technological excellence, outstanding profit potential and high
customer demand. Solution providers will find that our 2016
Products of the Year list serves as a valuable, one-of-a-kind guide
to the all-around best new products in today's IT marketplace."
"Our customers and partners know firsthand that legacy antivirus
point products can no longer protect against today's evolving
cyberthreat landscape," said Lee
Klarich, executive vice president, Product Management for
Palo Alto Networks. "This award, which was determined by feedback
from our partners, further validates the strength of our Traps
advanced endpoint protection product and our commitment to
preventing cyber breaches and protecting our way of life in today's
digital age."
The 2016 Products of the Year will be featured in the December
issue of CRN and can be viewed online at www.crn.com/poty.
Learn More
Read our blog post about the CRN Product of
the Year award win
Palo Alto Networks Traps Advanced Endpoint Protection
Palo Alto Networks Next-Generation Security Platform
About Palo Alto Networks
Palo Alto Networks is the
next-generation security company, leading a new era in
cybersecurity by safely enabling applications and preventing cyber
breaches for tens of thousands of organizations worldwide. Built
with an innovative approach and highly differentiated cyberthreat
prevention capabilities, our game-changing security platform
delivers security far superior to legacy or point products, safely
enables daily business operations, and protects an organization's
most valuable assets. Find out more at
www.paloaltonetworks.com.
Palo Alto Networks and the Palo Alto Networks logo are
trademarks of Palo Alto Networks, Inc. in the United States and in jurisdictions
throughout the world. All other trademarks, trade names or service
marks used or mentioned herein belong to their respective
owners.
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About The Channel Company
The Channel Company enables
breakthrough IT channel performance with our dominant media,
engaging events, expert consulting and education and innovative
marketing services and platforms. As the channel catalyst, we
connect and empower technology suppliers, solution providers and
end-users. Backed by more than 30 years of unequalled channel
experience, we draw from our deep knowledge to envision innovative
new solutions for ever-evolving challenges in the technology
marketplace. www.thechannelco.com
CRN is a registered trademark of The Channel Company, LLC.
The Channel Company logo is a trademark of The Channel Company, LLC
(registration pending). All rights reserved.
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SOURCE Palo Alto Networks