-
Consumers expect artificial intelligence (AI) to
move from assistants to managers
-
Virtual reality will be indistinguishable from
physical reality in only three years
-
More than a third of respondents believe digital
privacy no longer exists
Taking a look into the future, Ericsson (NASDAQ:
ERIC) ConsumerLab presents the sixth edition of its annual trend
report The 10 Hot Consumer Trends for 2017 and beyond.
AI is an important theme this year and consumers
see it playing a much more prominent role than before - both in
society and at work. In fact, 35 percent of advanced internet users
want an AI advisor at work, and one in four would like an AI as
their manager.
These are the 10 trends for 2017 and beyond:
1. AI Everywhere: 35 percent
of advanced internet users want an AI advisor at work, and one in
four would like an AI as their manager. At the same time, almost
half are concerned that AI robots will soon make a lot of people
lose their jobs.
2. Setting the Pace for Internet
of Things: Consumers are increasingly using automated
applications, encouraging IoT adoption. Two in five believe
smartphones will learn their habits and perform activities on their
behalf automatically.
3. Pedestrians Drive Autonomous
Cars: Car drivers may not exist in the future. One in four
pedestrians would feel safer crossing a street if all cars were
autonomous, and 65 percent of them would prefer to have an
autonomous car.
4. Merged Reality: Almost
four out of five virtual reality users believe VR will be
indistinguishable from reality in only three years. Half of
respondents are already interested in gloves or shoes that allow
you to interact with virtual objects.
5. Bodies Out of Sync: As
autonomous cars become reality, car sickness issues will increase,
and three in ten foresee needing sickness pills. One in three also
want motion sickness pills for use with virtual and augmented
reality technology.
6. The Smart Device Safety
Paradox: More than half already use emergency alarms, tracking
or notifications on their smartphones. Of those who say their
smartphone makes them feel safer, three in five say they take more
risks because they rely on their phone.
7. Social Silos: Today,
people willingly turn their social networks into silos. One in
three says social networks are their main source of news. And more
than one in four value their contacts' opinions more than
politicians' viewpoints.
8. Augmented Personal
Reality: Over half of people would like to use augmented
reality glasses to illuminate dark surroundings and highlight
dangers. More than one in three would also like to edit out
disturbing elements around them.
9. The Privacy Divide: Two in
five advanced internet users want to use only encrypted services,
but people are divided. Almost half would like to have just
reasonably good privacy across all services, and more than one out
of three believes privacy no longer exists.
10. Big Tech for All: More
than two out of five advanced internet users would like to get all
their products from the biggest five IT companies. Of those, three
in four believe this will happen only five years from now.
Reflecting on the rise of virtual reality, Michael
Björn, Head of Research, Ericsson ConsumerLab, says: "Beyond real
time, I believe we should be talking about reality time. In fact,
what we call reality becomes ever more personal and subjective.
Consumers not only surround themselves with the like-minded on
social networks, but also are also starting to customize the way
they experience the world with augmented and virtual reality
technologies.
"Consumers also want the future to remain fully
mobile, implying that demand for battery-friendly, instant and fast
connectivity is set to grow rapidly. In that sense, reality time
means it is time for 5G networks."
The insights in the 10 Hot Consumer Trends for
2017 report are based on Ericsson ConsumerLab's global research
activities over more than 20 years, as well as data points from an
online survey of advanced internet users in 14 major cities across
the world, performed in October 2016. Although the study only
represents 27 million citizens, their early adopter profile makes
them important to understand when exploring future trends.
NOTES TO EDITORS
Report: 10 Hot Consumer Trends for 2017
Video
Infograph
Presentation
For media kits, backgrounders and high-resolution
photos, please visit www.ericsson.com/press
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are enabling the telecom industry and other sectors to do better
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capture new opportunities.
With approximately 115,000
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scale with technology and services leadership. We support networks
that connect more than 2.5 billion subscribers. Forty percent of
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our investments in research and development ensure that our
solutions - and our customers - stay in front.
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headquarters in Stockholm, Sweden. Net sales in 2015 were SEK 246.9
billion (USD 29.4 billion). Ericsson is listed on NASDAQ OMX stock
exchange in Stockholm and the NASDAQ in New York.
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Press Release 10 Hot Consumer
Trends 2017
Report 10 Hot Consumer Trends 2017
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Source: Ericsson via Globenewswire
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