FREMONT, Calif., Nov. 22, 2016 /PRNewswire/ -- Men's Wearhouse, a
division of Tailored Brands, Inc. (NYSE: TLRD), today announces the
launch of AWEAR-TECH under the AWEARNESS Kenneth Cole label.
In collaboration with Kenneth Cole Productions, Men's
Wearhouse has crafted tailored clothing and sportswear that
incorporates breakthrough performance fabrics powered by 37.5
technology. This new collection will be available exclusively at
Men's Wearhouse stores across the United
States as well as online at menswearhouse.com. "With the
launch of AWEAR-TECH, we look forward to building upon our strong
relationship with Men's Wearhouse," said Marc Schneider, CEO of Kenneth Cole Productions.
"This partnership supports our strategic global initiatives,
creating tailored clothing for the modern man while also
incorporating social consciousness."
Product from the AWEAR-TECH AWEARNESS Kenneth Cole label uses
37.5 technology, an advanced fabric technology from the
high-performance sports world. With this technology, patented
active particles remove moisture in the vapor stage, before liquid
sweat can form, making these sportswear and tailored clothing items
far more comfortable to wear. This type of fabric technology has
never been applied to tailored clothing before. The suits are
engineered from the yarn up, incorporating 37.5 technology in every
layer, from the suit lining to the wool. Dress shirts under the
AWEAR-TECH label will also feature this advanced cooling
technology.
The AWEAR-TECH line will also incorporate the charitable
give-back component from the AWEARNESS Kenneth Cole collection. A
portion of the proceeds of all AWEAR-TECH products sold will go
toward helping veterans transition back into the workforce.
Hire Heroes USA, a Veteran's
transition organization, and Help USA, a housing and supportive services
organization to the homeless, will partner with the cause. Proceeds
from the sales will assist in the successful counseling and career
placement for thousands of veterans, and provide transitional
housing for those fighting homelessness.
"We are thrilled to have partnered with Men's Wearhouse and
Kenneth Cole to use our
revolutionary comfort technology to create a new level of
performance apparel in the tailored clothing business," said
Jeff Bowman, CEO of Cocona/37.5.
"We're proud to be associated with the AWEARNESS Kenneth Cole brand
that has done so much to support veterans."
In stores November 2016, the
collection is designed in New York
and will feature garments in a variety of fabrics and colors.
AWEARNESS Kenneth Cole is a collection tailored for the modern man
who wants to "Look Good, For Good." With the exclusive right to the
37.5 technology for tailored clothing in the U.S., the AWEAR-TECH
label will include suit separates in extreme slim fits, dress
shirts, sport coats, dress pants and sportswear in slim fits.
About Men's Wearhouse
Founded in 1973 and a subsidiary of Tailored Brands, Inc.
(NYSE:TLRD), Men's Wearhouse is the largest specialty retailer of
men's apparel and rental product in the U.S. with over 800 stores
nationwide. Men's Wearhouse carries a full selection of suits,
sport coats, slacks, formalwear, sportswear, outerwear, dress
shirts, footwear and accessories in non-exclusive and exclusive
merchandise brands such as Joseph
Abboud, AWEARNESS Kenneth Cole, BLACK by Vera Wang, among others. Tuxedo and suit rentals
are available at both Men's Wearhouse and Tux stores, which also
offers a limited selection of retail merchandise, and Men's
Wearhouse stores nationwide.
For additional information on Men's Wearhouse, please visit
menswearhouse.com
Follow us on social media
Instagram - @menswearhouse
Twitter - @menswearhouse
Facebook – Men's Wearhouse
About Kenneth Cole Productions, Inc.
Kenneth Cole is an American
designer, social activist, and visionary
who believes business and philanthropy are
interdependent. His global company, Kenneth Cole Productions,
creates modern, functional, clothing, shoes, and accessories for
inspirational urban lifestyles under the brand names Kenneth Cole
New York, Kenneth Cole Reaction and Unlisted, as well as footwear
under the name Gentle Souls. The company has also granted a wide
variety of third party licenses for the production of men's
and women's apparel, fragrances, watches, jewelry, eyewear, and
several other accessory categories, including children's footwear.
The company's products are distributed through department stores,
better specialty stores, company-owned retail stores and its
e-commerce website. Over 30 years ago, Kenneth Cole leveraged his passion and unique
brand platform to make a meaningful impact on people's wardrobes,
as well as communities in need. He did what others didn't and said
what others wouldn't. Today, The Kenneth Cole Foundation
remains committed to helping communities in need by supporting
Collective Health, Civil Liberties, and Artistic Activism.
About 37.5® Technology
37.5 technology was created by Cocona Inc., a world leader in the
development, commercialization and marketing of active particle
technologies currently used to enhance the technical performance of
clothing, footwear and sleep systems. The Company is headquartered
in Boulder, Colorado.
Previously, 37.5 technology was marketed under the Cocona brand
name, as the original active carbon particles were derived from
coconut shells. The technology has since been expanded to use
additional natural materials.
For media
inquiries, contact:
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Director of Public
Relations All Brands
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Diego Louro,
diego.louro@tailoredbrands.com
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Public Relations
Marketing Manager – Men's Wearhouse
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Julie Weber,
julie.weber@tailoredbrands.com
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SOURCE Men's Wearhouse