National campaign highlights the variety of
gifts and experiences exclusively available through Groupon for
everyone on your list
Groupon (http://www.groupon.com) (NASDAQ: GRPN) today announced
the launch of the company’s first-ever holiday TV campaign urging
shoppers to “Gift the Experience” this season with exclusive gifts
and experiences only available through Groupon. The ads are an
extension of the ongoing "Own the Experience" campaign that
launched over the summer.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20161121005936/en/
Whether it’s a yoga mat or a yoga class,
concert tickets or a selfie-stick for the show, only Groupon has
incredible deals on everything for all your holiday gifting needs.
(Photo: Business Wire)
“We’re excited about our new holiday campaign because it
embraces what sets us apart from all other shopping destinations,
which is that you can find the most popular products and amazing
local experiences all in one place,” said Jon Wild, VP Marketing
for North America, Groupon. “Whether it’s a yoga mat or a yoga
class, concert tickets or a selfie-stick for the show, only Groupon
has incredible deals on everything for all your holiday gifting
needs.”
The first spot––“Gift”––running up to Black Friday/Cyber Monday
weekend, focuses on the products found on Groupon Goods. Some of
these examples include: consumer electronics - drones and GoPros,
home - cookware from Rachael Ray and Vitamix blenders and apparel
and sports equipment - coats and skateboards.
The second spot––“Experience”––beginning on Cyber Monday and
running until Christmas, focuses on giving the gift of local
experiences, which studies have shown make people happier. Some of
these examples include: things to do in your neighborhood and city
- glassblowing lessons and helicopter tours; food and drink - sushi
and steakhouse deals, beauty and spas - massages and no-chip
manicures.
The ads will run in :15 and :30-second formats on networks and
cable outlets including ABC, Fox, NBC, Bravo, Comedy Central, E!,
Food Network, HGTV, Lifetime, TLC and USA. The multimillion-dollar
campaign officially began last week and will run throughout the
remainder of the holidays.
The spots were created and produced by Groupon’s agency of
record, O’Keefe Reinhard & Paul, and the media buy was placed
by Blackwood Seven.
To help people get the jump on gifting the experience this
holiday season, the Groupon Holiday Gift Shop
(https://www.groupon.com/occasion/gift-shop) is back with curated
gift suggestions for everyone in your life. In addition, Groupon is
offering early pre-Black Friday savings
(https://www.groupon.com/occasion/pre-black-friday), including:
Top Deals:
Vizio 4k Ultra HD TVs - $479.99, 30% savings
Roku 4 Streaming Player 4K UHD - $99.99, 23% savings
Clarisonic Mia 1 or Mia 2 Sonic Facial Cleansing System -
$129.00
Zoomer Chimp - $84.99, 29% savings
Rusk Curl Freak Professional Hair Curling Machine - $54.99, 54%
savings
Emeril Stainless Steel 18-piece Cutlery Block Set - $49.99, 80%
savings
Holiday Cheer:
Pre-Order Fresh-Cut Christmas Tree with Free Home Delivery -
$59.99, 59% savings
Personalized Video Message from Santa for One, Two or Three
Children from Elfi - up to 40% savings
As Seen On TV Startastic Holiday Light Show Laser Projector -
$36.99
Emoji Jewelry and apparel:
Original Emoji Earrings - up to 80% savings
Santa Emoji Charm Bracelets - up to 70% savings
Assorted Emoji Slippers including Pile of Poo and Sleeping Face
- $17.99, 49% savings
NFL Team Merchandise:
Unisex NFL Ugly Sweaters - $59.99, 25% savings
NFL Women's Frontrunner 2 Rain Boots with Microfleece Lining -
$109.99
NFL Scarf and Gloves Set - $24.99, 17% savings
While supplies last. No substitutions and no rainchecks. All
deals subject to change. Advertised prices available [11/21/16] but
end dates vary. See the product listing on groupon.com for its sale
end date.
"Groupon" is a registered trademark of Groupon, Inc. All other
names used may be trademarks owned by their respective holders.
About Groupon
Groupon (NASDAQ: GRPN) is building the daily habit in local
commerce, offering a vast mobile and online marketplace where
people discover and save on amazing things to do, see, eat and buy.
By enabling real-time commerce across local businesses, travel
destinations, consumer products and live events, shoppers can find
the best a city has to offer.
Groupon is redefining how small businesses attract and retain
customers by providing them with customizable and scalable
marketing tools and services to profitably grow their
businesses.
To download Groupon's top-rated mobile apps, visit
www.groupon.com/mobile. To search for great deals or subscribe to
Groupon emails, visit www.groupon.com. To learn more about the
company’s merchant solutions and how to work with Groupon, visit
www.groupon.com/merchant.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20161121005936/en/
GrouponNick Halliwell312.999.3812nhalliwell@groupon.com
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