Coca-Cola Celebrates “Unsung Heroes” in New Holiday Campaign
November 21 2016 - 11:00AM
Business Wire
All-new TV creative tugs at the heartstrings as
one teen delivers bottles of ice-cold happiness to others
Since the 1930s, Coca-Cola has been synonymous with the holiday
season. From heartwarming ads and special-edition packaging to the
Coca-Cola Holiday Caravan stops that bring holiday happiness to
communities across America, Coke and the holidays go
hand-in-hand.
To embrace and celebrate the spirit of the season in 2016,
Coca-Cola is shining a light on “unsung heroes”– those who go the
extra mile to make the holidays more special for those around them.
A new 30-second TV commercial, titled “A Coke For Christmas,”
follows a teen as he wheels a cart of ice-cold Coca-Cola through
his neighborhood, sharing bottles of delicious refreshment with
merry-makers working hard to create a festive season and wonderful
memories. From a man hanging holiday lights to a mom tirelessly
preparing a holiday meal, each recipient is surprised by the
unexpected token of kindness. The final bottle of Coca-Cola is
saved for a visit from one last holiday hero: Santa Claus.
Coca-Cola developed “A Coke For Christmas” with SRA Rushmore –
Madrid.
“For decades, Coca-Cola has brought happiness and refreshment to
the holiday season,” said Melissa Palacios, associate brand
manager, Coca-Cola Trademark, Coca-Cola North America. “We’re
embracing the spirit of unsung holiday heroes through our TV
creative, but we aren’t finished there. Through special packaging
and our Holiday Caravan’s cross-country tour, we’ll touch millions
of Coca-Cola fans and unsung heroes with heartwarming, uplifting
experiences.”
The brand is also encouraging teens across America to showcase
the different ways they step it up during the holidays through a
#WeSleigh social campaign. Through it, fans can interact, share
their holiday photos and recognize fellow teens.
The Polar Bears Return!For a limited time, Coca-Cola will
pair its logo on product packaging with iconic and beloved symbols
of the holiday season. The brand’s famous polar bears will be
featured on holiday packaging of Coca-Cola, Coke Zero and Diet
Coke, including 12-ounce can multi-packs, 20-ounce bottles,
1.25-liter and 2-liter bottles, as well as 12-ounce can
multi-packs, 20-ounce bottles of Coke Life and 8.5-ounce aluminum
bottles of Coca-Cola.
In addition, Coca-Cola’s iconic Santa Claus, as imagined by the
artist Haddon Sundblom, will appear for a limited time on 8-ounce
glass bottles of Coca-Cola, 7.5-ounce mini cans and 6-pack glass
bottle carriers of Coca-Cola, Coke Zero, Diet Coke and Coca-Cola
Life, and on .5-liter, 6-packs of Coca-Cola, Coke Zero and Diet
Coke.
Coca-Cola Holiday Caravan Crosses AmericaNow in its 19th
year, The Coca-Cola Holiday Caravan – six trucks each illuminated
by more than 30,000 red and white sparkling lights – will roll into
more than 25 cities across the country to spread holiday happiness
through December 18, 2016. In addition, Coca-Cola will donate 4,000
toys for teens to Marine Toys for Tots Foundation chapters across
the country.
Special Order Custom Bottles of Coca-ColaCoca-Cola fans
who want to spread happiness far and wide can continue to purchase
and send “Share a Coke” glass bottles customized with names or
holiday themes through ShareaCoke.com. Online purchase options
include individual 8-ounce glass bottles and 6-packs of 8-ounce
glass bottles of Coca-Cola, Coke Zero, and Diet Coke.
About
The Coca-Cola CompanyThe Coca-Cola Company
(NYSE: KO) is the world’s largest beverage company, refreshing
consumers with more than 500 sparkling and still brands and more
than 3,800 beverage choices. Led by Coca-Cola, one of the world’s
most valuable and recognizable brands, our company’s portfolio
features 20 billion-dollar brands, 18 of which are available in
reduced-, low- or no-calorie options. Our billion-dollar brands
include Diet Coke, Coca-Cola Zero, Fanta, Sprite, Dasani,
vitaminwater, Powerade, Minute Maid, Simply, Del Valle, Georgia and
Gold Peak. Through the world’s largest beverage distribution
system, we are the No. 1 provider of both sparkling and still
beverages. More than 1.9 billion servings of our beverages are
enjoyed by consumers in more than 200 countries each day. With an
enduring commitment to building sustainable communities, our
company is focused on initiatives that reduce our environmental
footprint, create a safe, inclusive work environment for our
associates, and enhance the economic development of the communities
where we operate. Together with our bottling partners, we rank
among the world’s top 10 private employers with more than 700,000
system associates. For more information,
visit Coca-Cola Journey at www.coca-colacompany.com,
follow us on Twitter at twitter.com/CocaColaCo, visit our
blog, Coca-Cola Unbottled, at www.coca-colablog.com or
find us on LinkedIn
at www.linkedin.com/company/the-coca-cola-company.
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version on businesswire.com: http://www.businesswire.com/news/home/20161121005708/en/
The Coca-Cola CompanyMelina Baetti,
404-909-7647mbaetti@coca-cola.com
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