OAKLAND, Calif., Nov. 18, 2016 /PRNewswire/ -- Today, over 1
million households are led by a single father, 2.4 million kids are
being raised by grandparents and 1,300 new blended families form
every single day creating newly minted step-parents. As families
evolve, it's no longer just mom doing the housework. Yet when most
Americans hear the word 'homemaker,' the images in their minds are
likely outdated. That's why today, the makers of Pine-Sol® Brand
Cleaners announced the launch of 'Makers of Home,' a social media
campaign designed to break away from outdated stereotypes and
celebrate the members of our families, from dad and grandma to
everyone in between, that make our homes spaces and places where we
can feel safe and loved.
"In a not-so-distant past, usually the mom in the household was
responsible for everything from cooking and cleaning to laundry,"
said Sacha Connor, director of
marketing, the Clorox Company. "But families look different today
and we sought out to find and tell their stories. From our place on
American countertops for the past 87 years, we've seen the
evolution of homemaking firsthand and knew that the word
'homemaker' needed an update."
Meeting the Makers of Home
Online content on the campaign microsite
(www.pinesol.com/makersofhome) shares the stories of three of these
modern families who demonstrate their roles as 'Makers of Home.'
From a blended family with adoptive children to a family with a
special needs child, the stories bring home the message that as
families have changed, so must the image in our minds of who is
responsible for making today's homes.
Doing Good for Children in Foster
Care
To celebrate the launch of the campaign during National Adoption
Month, Pine-Sol has made a donation of $50,000 to Together We Rise, a not-for-profit
organization dedicated to improving the lives of children in foster
care. In addition, 150 new adoptive families will receive care
packages with gift cards, games and cleaning products that will
assist in preparing homes to receive new family members.
For more information on the "Makers of Home" campaign, please
visit https://www.pinesol.com/MakersofHome.
The Clorox Company
The Clorox Company (NYSE: CLX) is a leading multinational
manufacturer and marketer of consumer and professional products
with about 8,000 employees worldwide and fiscal year 2016 sales
of $5.8 billion. Clorox markets some of the most trusted and
recognized consumer brand names, including its namesake bleach and
cleaning products; Pine-Sol® cleaners; Liquid Plumr® clog removers;
Poett® home care products; Fresh Step® cat litter; Glad® bags,
wraps and containers; Kingsford® charcoal; Hidden Valley® dressings
and sauces; Brita® water-filtration products; Burt's Bees® natural
personal care products; and Renew Life® digestive health products.
The company also markets brands for professional services,
including Clorox Healthcare® and Clorox Commercial Solutions®. More
than 80 percent of the company's sales are generated from brands
that hold the No. 1 or No. 2 market share positions in their
categories.
Clorox is a signatory of the United Nations Global Compact, a
community of global leaders committed to sustainability. The
company also has been broadly recognized for its corporate
responsibility efforts, most notably receiving two Climate
Leadership Awards for Excellence in 2015 and a Safer Choice Partner of the Year Award in 2016
from the U.S. Environmental Protection Agency as well as being
named to CR Magazine's 2016 Best Corporate Citizens list and
included in the 2016 Newsweek Green Rankings. The Clorox
Company and its foundations contributed
nearly $17 million in combined cash grants, product
donations, cause marketing and employee volunteerism in the past
year. For more information, visit TheCloroxCompany.com,
including the Good Growth blog, and follow the company on Twitter
at @CloroxCo.
CLX-B
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SOURCE Pine-Sol