SPYR Targets Worldwide Audience for Pocket
Starships as Asian Market Continues Solid
Growth
NEW YORK, NY-(Marketwired - November 17, 2016)
- In 2016, the global games market grew to almost
$100 billion according to Newzoo's Global Games Market Report. In
that report, China and the Asia-Pacific region account for almost
half of the total revenue ($46.6 billion). SPYR, Inc.
(OTCQB: SPYR) recognizes that getting its flagship MMO game
Pocket Starships into that region and sharing in the revenue as
that space continues to grow, should serve its shareholders well.
SPYR recently added a video game industry expert to its team, in
part, for the purpose of developing strategic partnerships for the
company in Asian markets.
Mike Turner is SPYR's VP of Strategic
Partnerships and, in addition to developing partnerships for SPYR's
games in Asian markets, he will also launch a new eSports
initiative for the company. A huge benefit to Turner is that Pocket
Starships is a true cross-platform game that allows players to use
PC and Mobile devices to play against other gamers all at the same
time no matter the device they're using. This is a significant
sales tool as SPYR tries to move into the Asian markets because it
allows SPYR to share in the market revenue for both PC and mobile.
For the first time ever, mobile gaming is taking a larger share of
the global games market revenue than PC with $36.9 billion, up
21.3% globally according to Newzoo.
Mike Turner says that his vision for SPYR and
Pocket Starships is to attract gamers for the long haul, and he
believes that when the company launches into the eSports arena, it
should benefit the game's growth even more.
"My focus for over a decade has been online,
typically 'Free to Play' and operating our titles as 'Games as a
Service.' Rather than finishing your game, manufacturing the 'gold
master,' spending your marketing budget all at once, and shipping a
DVD to retailers, we have a constant and ongoing relationship with
our customers. We want people engaging with our product over months
and years, not just short sessions of games you can pick up and put
down easily.
"With Pocket Starships, there is real conflict
happening in the universe. Every day we have people fighting it out
for control of territory and resources in contested space. The
struggle will continue, but some of that conflict will spill over
into more tournament focused game play that will happen in the
'real world' outside of the fiction that drives the core game. This
will be a highly engaging and rewarding experience for our existing
audience, but could also satisfy the needs of gamers who simply
want to know who is the best of the best. To be involved in
competition at the highest level of skill in the game, or to watch
these battles play out as a spectator."
China has overtaken the U.S. in Apple's iOS App
Store revenue and it has become Apple's largest software market in
the world. According to Turner, a push into the Asia-Pacific and
China region makes good business sense for SPYR.
"Historically these markets have been separate
ecosystems, but the game industry is always changing. In the past,
China was seen as an imitator, but now (especially with some
internet products like WeChat) we are seeing innovation come from
China. There are things we can learn from Asia, and, as App Annie
recently reported, China's $1.7 Billion Q3 2016 revenue pushes it
ahead of the U.S. iOS store earnings by over 15%.
"Now we are at a point where there is a lot more
interaction across the pond. Publishers from Asia are coming into
Western markets, and companies in the West are looking for the best
way to be involved in Asia. eSports, live streaming services,
influencers, social networks, and the app platforms all have
important roles to play in each market although the companies and
strategies used are somewhat culturalized per territory. We will
look for opportunities to leverage the global market for the
benefit of our shareholders."
As SPYR moves into the eSports arena, Turner
believes that strategic partnerships could be the driving force
behind the company's success.
"I touched on the ecosystem of companies and
services around the eSports space, and this is important for
success in this area as well as partnerships in publishing games in
general. There are established platforms that control a lot of the
eyeballs and attention of gamers; Social Networks, App Stores, VOD
or Live Streaming services and even key opinion leaders as well as
technology companies that serve this space, endemic brands, and
brands that want to be involved. Each type of company has its role
to play in the ecosystem and when partnerships are executed
correctly, it can really raise the value for all
parties.
"One partnership that comes to mind is the
Counter-Strike: Global Offensive sponsorship of E-League by Arby's.
This is an example of the brand really taking the time to
understand the audience and executing a campaign that resonates
well with the viewers. When this happens it is just as exciting for
the viewers as it is for the brand because the advertisement is
actually enjoyable to watch and shows the fans that Arby's
appreciates them and speaks their language.
"Another recent example of this was the exclusive
partnership between Twitch and Rocket League, which is a futuristic
sports-action game. This long term strategic partnership was
announced last March and has been a win for both companies as
Twitch provides the platform to view the Championship Series, and
gives the teams and some new shout casters the audience to grow and
find success. The live-streaming and competitive aspects of Rocket
League have been the driving factors that have propelled the game
to over 19 million players, with over 28 thousand peak viewers of
their Finals broadcast on Twitch."
Because Pocket Starships is a game that could
potentially compete in both the eSports and Mobile eSports arenas,
it makes SPYR's flagship game a one-of-a-kind at this point. Pocket
Starships is the only game that we know of that could support both
eSports gamers using PC's and Mobile eSports gamers using mobile
devices. This fact alone could make Turner's job much easier to
find a strategic partnership or two that would want to be a part of
SPYR joining the eSports revolution.
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