BJ’s Restaurants, Inc. Launches ‘Buy a Hero a Beer℠’ Initiative to Honor Everyday Heroes
November 17 2016 - 5:00AM
BJ’s Restaurants, Inc. (NASDAQ:BJRI) today announced the launch of
Buy a Hero a BeerSM, a program for our guests to
honor the heroes among us, including first responders.
“This new program is designed to engage the entire nation in
recognizing the heroes in our country, in our communities, and in
our personal lives,” said Greg Trojan, President and CEO of BJ's
Restaurants, Inc. “At a time when too many stories are focused on
the negative, we want to spread positivity by allowing our guests
to buy a beer for everyday heroes. These are the noble men and
women who may not make headlines but who deserve a toast for their
courage and kindness.”
Starting on November 17, guests over the age of 21 may
contribute $6 toward a pint of BJ’s craft beer (or BJ’s handcrafted
soda) for a hero at a BJ’s Restaurant & Brewhouse® nationwide.
There are three ways to contribute: online at
bjsrestaurants.com/hero, on the BJ’s mobile app, or directly on
their restaurant bill.
The program will initially focus on first responders: the
firefighters, police officers and EMTs who risk themselves for the
sake of others, both in our communities and across the country.
(Watch how the local community in Cypress Creek, Texas thanks a
volunteer firefighter in this video.)
Individuals who fall within the program’s current hero
designation can sign up online to reserve a beer. They will then
receive a promo code to redeem their BJ’s craft beer or handcrafted
soda, which must be claimed within 48 hours.
“The Buy a Hero a Beer initiative aims to
raise awareness and, most importantly, enable our guests to
thank our community heroes for the difficult job they do every
day,” said Kevin Mayer, EVP, Chief Marketing Officer of BJ's
Restaurants, Inc. “Your contribution will make sure that a hero in
your community has a cold beer waiting for them at their local
BJ’s. It’s a small, but powerful, gesture that shows how much the
everyday heroes in our communities are needed and appreciated.”
BJ’s also makes it possible for guests to honor personal heroes
by sending them a BJ’s eGift card by visiting
bjsrestaurants.com/hero. Whether it’s a friend who helped you move
in the rain or the crossing guard who keeps your kids safe, BJ’s
recognizes that heroes don’t always wear uniforms.
Visitors of bjsrestaurants.com/hero are also invited to take a
pledge to honor the heroic people in our communities who may not
get all of the recognition they deserve—those who give their time
to help others in big ways and small.
“I’m confident that we can create a culture of gratitude and
generosity with something as simple as a cold beer,” said Trojan.
“The stories of everyday heroes inspire me to make every moment
count, and I hope they will inspire our guests as well. This is a
personal priority not just as the President and CEO of BJ’s, not
just as a husband and a father, but as an American who believes
that our country’s greatness depends on how we honor each
other.”
BJ’s is asking all of its guests and other friends to join in
this initiative. Help make sure our heroes are recognized and
rewarded. Buy a hero a beer and pledge to be part of the movement
at bjsrestaurants.com/hero. Don’t forget to share your experience
using #BuyAHeroABeer.
You must be 21 or older to contribute, or to reserve or redeem a
promo code for a beer. Contributions are not tax deductible. Promo
codes expire in 48 hours. Heroes may reserve one promo code a
day and may redeem beers and sodas subject to availability. For the
current “Hero” designation and other terms and conditions, visit
bjsrestaurants.com/hero.
About
BJ’s Restaurants,
Inc. BJ’s Restaurants, Inc. currently owns and
operates 186 casual dining restaurants under the BJ’s Restaurant
& Brewhouse®, BJ’s Restaurant & Brewery®, BJ’s Pizza &
Grill® and BJ’s Grill® brand names. BJ’s Restaurants offer an
innovative and broad menu featuring award-winning, signature
deep-dish pizza complemented with generously portioned salads,
appetizers, sandwiches, soups, pastas, entrees and desserts,
including the Pizookie® dessert. Quality, flavor, value,
moderate prices and sincere service remain distinct attributes of
the BJ’s experience. All restaurants feature BJ’s critically
acclaimed proprietary craft beers, which are produced at several of
the Company’s Restaurant & Brewery locations, its two brewpubs
in Texas and by independent third party craft
brewers.
The Company’s restaurants are located in the 24 states
of Alabama, Arizona, Arkansas, California,
Colorado, Florida, Indiana, Kansas, Kentucky, Louisiana, Maryland, Nevada, New
Jersey, New Mexico, New York, North Carolina, Ohio,
Oklahoma, Oregon, Pennsylvania, Tennessee, Texas,
Virginia and Washington. Visit BJ’s Restaurants,
Inc. on the Web at http://www.bjsrestaurants.com for
locations and additional information.
Media Contact
Lauren Hendeles
lauren@hendelcontent.com
602-750-5934
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