COLUMBUS, Ohio, Nov. 14, 2016 /PRNewswire/ -- Lane Bryant,
the most recognized specialty size apparel brand, is thrilled to
announce that the brand will support St. Jude Children's Research
Hospital's annual St. Jude Thanks and Giving®
campaign by raising donations and awareness of the hospital's
services throughout the holiday season.
In accordance with Lane Bryant's mission to empower, encourage
and support the women and children in our communities, the brand
will offer multiple ways for clients and associates to contribute
funds to the hospital, while generating awareness for St. Jude.
From now through December 24, Lane
Bryant stores will offer an exclusive coupon book for a
$5 donation to St. Jude. The booklet
includes four offers that are redeemable for more than $75 in savings at Lane Bryant stores and on the
brand's website. Clients will also have the ability to "round-up"
their in store purchase to the nearest dollar for donation, or can
contribute a flat $2, $5 or $10 donation
to St. Jude.
Lane Bryant will also support the St. Jude Thanks and
Giving campaign on the brand's digital channels. On
December 4, the brand will host a St.
Jude takeover across social media, asking followers to share an
image of a star and tag it with #Shine to show their support on
Facebook, Instagram and Twitter. There will also be a link to
contribute to the campaign on Lane Bryant's website.
"We are thrilled that Lane Bryant has joined the St. Jude
family," said Marlo Thomas, National
Outreach Director for St. Jude Children's Research Hospital. "Lane
Bryant's extraordinary commitment and participation in the St.
Jude Thanks and Giving campaign is helping to
provide the critical funds and awareness so St. Jude can continue
to be a beacon of hope for children in communities
everywhere."
For more information about Lane Bryant, please visit:
www.lanebryant.com.
About Lane Bryant®: Lane Bryant® is the
nation's leading women's specialty size apparel brand, providing
stylish and high-quality fashion in sizes 14-28. The Lane Bryant
collection includes a wide selection of career to fashion conscious
apparel as well as accessories, footwear, hosiery and
Cacique® intimate apparel. Lane
Bryant® fashions are available nationwide at its 776
Lane Bryant stores, and online. Lane Bryant is a wholly-owned
subsidiary of Ascena Retail Group, Inc. (Nasdaq: ASNA). Please
visit lanebryant.com and cacique.com for store
locations and the latest fashion trend information.
About St. Jude Children's Research Hospital: St. Jude
Children's Research Hospital is leading the way the world
understands, treats and defeats childhood cancer and other
life-threatening diseases. It is the only National Cancer
Institute-designated Comprehensive Cancer Center devoted solely to
children. Treatments invented at St. Jude have helped push the
overall childhood cancer survival rate from 20 percent to 80
percent since the hospital opened more than 50 years ago. St. Jude
is working to drive the overall survival rate for childhood cancer
to 90 percent, and we won't stop until no child dies from cancer.
St. Jude freely shares the discoveries it makes, and every child
saved at St. Jude means doctors and scientists worldwide can use
that knowledge to save thousands more children. Families never
receive a bill from St. Jude for treatment, travel, housing or food
– because all a family should worry about is helping their child
live. Join the St. Jude mission by visiting stjude.org or
following St. Jude
on facebook.com/stjude and twitter.com/stjude.
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SOURCE Lane Bryant