As Mint grows to even more routes, JetBlue
plans to keep its signature premium travel experience fresh with
new, luxury Hayward and Hopper amenity kits
JetBlue (NASDAQ: JBLU) today announced it is raising the
standard on premium travel and evolving its Mint premium experience
as it expands to more markets. Starting in November 2016, JetBlue
will introduce its new custom-designed amenity kits from New York
City-based Hayward and Hopper, returning classic Hollywood
sophistication to air travel. Travelers will feel refreshed on long
flights with the help of men’s and women’s kits and their included
assortment of personal care products.
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JetBlue introduces its new
custom-designed amenity kits from New York City-based Hayward and
Hopper, returning classic Hollywood sophistication to air travel.
Travelers will feel refreshed on long flights with the help of
men’s and women’s kits and their included assortment of personal
care products. (Photo: Business Wire)
Hayward and Hopper creator and founder Marin Hopper, daughter of
Hollywood legends Dennis Hopper and Brooke Hayward, drew upon her
creativity, personal style and extensive family archives to create
chic, comforting and classic amenity kits for JetBlue’s Mint. The
Hayward kit, designed for female customers, is made from signature
Hayward denim and includes a delicate brass zipper, designed by her
legendary grandfather, Leland Hayward. The Hopper kit, designed for
men, is fabricated in a natural cotton canvas with an artisanal
feel.
"The moment I took my first JetBlue flight, I fell in love with
the airline and I have been a big fan ever since,” said Marin
Hopper. “With the impeccable service, quality and spirit of the
JetBlue Mint experience in mind, I've created kits with
American-made products to delight customers and to add an
extra-special layer of luxury that we all desire when
traveling."
From all natural lip balms to refreshing towelettes, all
personal care products included in the kits are made in the United
States and hand-picked by Hayward and Hopper. Products are packaged
in the exclusive Hayward bag for women and Hopper bag for men. Each
kit also comes with a matching eye mask as well as screen cloths
illustrated with photographs taken by Hollywood legend Dennis
Hopper and provided by the Hopper Art Trust archives.
“We loved the Hayward and Hopper sense of New York
sophistication and old Hollywood style – a nod to our launch cities
that fell in love with Mint from the start,” said Jamie Perry, vice
president of marketing at JetBlue. “Every touch in Mint is
thoughtfully considered, and we will continue to push the
boundaries on premium travel by evolving Mint as we bring it to new
cities in the months ahead.”
With Mint, JetBlue introduced its alternative to outdated
business class offerings, first from New York to Los Angeles and
San Francisco – offered at an affordable price – making premium
travel more accessible and opened a new market untapped by
high-fare carriers. Re-imagining the domestic premium experience,
JetBlue introduced private suites, the longest fully-flat bed in
the U.S. domestic premium market (a), complimentary
entertainment options and hospitality-trained crewmembers. Mint
customers also enjoy a signature cocktail, a tapas-style menu
curated by New York City restaurant Saxon + Parole as well as fresh
espresso from the first purposely-built cappuccino machine for
a U.S. airline.
Overall, Mint has exceeded expectations and JetBlue is focused
on expanding Mint to even more cities on the east and west coasts
as well as in the Caribbean. JetBlue plans to bring Mint to 13
cities with up to 70+ daily flights by the end of 2018. Mint is
currently offered on select flights to Aruba, Barbados, Boston, Los
Angeles, New York and San Francisco. New service to Grenada, St.
Lucia and St. Maarten begins in November and Las Vegas, San Diego
and Seattle in 2017.
JetBlue partnered with in-flight experience specialists Clip to
create these new amenity kits.
About JetBlue
JetBlue is New York's Hometown Airline®, and a leading
carrier in Boston, Fort Lauderdale-Hollywood, Los
Angeles (Long Beach), Orlando, and San Juan. JetBlue carries
more than 35 million customers a year to 97 cities in the
U.S., Caribbean, and Latin America with an average
of 925 daily flights. For more information please visit
jetblue.com.
(a) Based on avg. length of lie-flat beds on domestic premium
flights operated by U.S. airlines.
About Hayward and Hopper
HAYWARD and HOPPER are American luxury fashion brands inspired
by generations of Hollywood heritage. Created by Marin Hopper, the
brands embody a style that is timeless and effortless, a chic
combination of East Coast sophistication and West Coast ease.
HAYWARD is the women’s accessories brand, named for Marin’s
grandfather, the legendary Leland Hayward, one of the progenitors
of Hollywood’s Golden Age. Hayward both embodied twentieth century
American culture and created it, founding Southwest Airways,
Universal Pictures, and producing countless Broadway and Hollywood
hits.
HOPPER is an accessories and menswear/unisex brand inspired by
the life and spirit of Marin’s father, Dennis Hopper, a
photographer, filmmaker, artist and actor; a lightning rod to a
half-century of pop culture who used his camera to document the
high and the low of a world 'on fire with change.'
HAYWARD and HOPPPER are available at Hayward House, located at
131 East 70th Street in New York, and online at haywardluxury.com.
Both brands are currently sold exclusively at Bergdorf Goodman in
New York, throughout the US and Canada in other specialty
boutiques, and online through e-commerce partners, including Moda
Operandi.
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Media:JetBlue Corporate
Communications+1-718-709-3089corpcomm@jetblue.comorHayward and
Hopper212-810-2894 x108yeana@lindagaunt.com
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